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Agency Services Agreement

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AGENCY SERVICES AGREEMENT

This Agency Services Agreement ("Agreement") is made as of Effective Date: , by and between Principal Name: , an entity organized as , with principal place of business at (hereinafter "Principal"), and Agency Name: , an entity organized as , with principal place of business at (hereinafter "Agency"). Principal and Agency may be referred to herein collectively as the "Parties" and individually as a "Party".

RECITALS

WHEREAS, Principal desires to obtain certain marketing, sales, distribution and related services in connection with Principal's products and/or services; and

WHEREAS, Agency represents that it has the experience, personnel and resources necessary to perform such services on the terms set forth herein; and

WHEREAS, the Parties desire to set forth their respective rights and obligations concerning the engagement of Agency by Principal.

NOW, THEREFORE, in consideration of the mutual covenants and agreements contained herein, the Parties agree as follows:

1. SERVICES

1.1 Scope. Agency shall perform the services described in the Service Description below (the "Services") in a professional and workmanlike manner in accordance with industry standards. The Parties acknowledge and agree that specific deliverables, milestones and performance metrics shall be set forth in the Service Description.

2. TERM

2.1 Term. The term of this Agreement shall commence on Start Date: and shall continue until End Date: , unless earlier terminated in accordance with Section 11.

2.2 Renewal. This Agreement shall automatically renew for successive periods of unless either Party provides written notice of non-renewal at least days prior to the then-current term expiration.

3. COMPENSATION

3.1 Fees. In consideration of the Services, Principal shall pay Agency the fees set forth below. Fees due to Agency shall be payable in United States dollars and without deduction except as required by law.

3.2 Invoicing and Payment. Agency shall submit invoices in accordance with the schedule in the Service Description. Unless otherwise agreed, Principal shall pay undisputed amounts within days of receipt of a proper invoice. Late payments shall accrue interest at the lesser of 1.5% per month or the maximum rate permitted by law.

4. EXPENSES

Principal shall reimburse Agency for preapproved out-of-pocket expenses reasonably incurred by Agency in performing the Services. Agency shall obtain Principal's prior written approval for any single expense in excess of . Reimbursable expenses must be documented by original receipts.

5. INDEPENDENT CONTRACTOR

Agency is an independent contractor and not an employee, agent or joint venturer of Principal. Agency shall have no authority to bind Principal except as expressly set forth in this Agreement. Agency shall be solely responsible for all employment taxes, benefits, insurance and other obligations for its personnel.

6. CONFIDENTIALITY

6.1 Definition. "Confidential Information" means nonpublic information disclosed by one Party to the other that is designated as confidential or that reasonably should be understood to be confidential given the nature of the information and the circumstances of disclosure.

6.2 Obligations. Receiving Party shall (a) use Confidential Information only to perform its obligations under this Agreement; (b) protect Confidential Information with the same degree of care it uses to protect its own confidential information, but in no event less than reasonable care; and (c) not disclose Confidential Information to any third party except as permitted herein.

7. INTELLECTUAL PROPERTY

7.1 Background IP. Each Party retains all right, title and interest in and to its background intellectual property and proprietary materials developed outside this Agreement.

7.2 Deliverables. Subject to Principal's payment of all amounts due, Agency hereby assigns and agrees to assign to Principal all right, title and interest in and to any original works of authorship and other deliverables created specifically for Principal under this Agreement, to the extent transferable. To the extent any such assignment is not effective, Agency grants Principal an exclusive, perpetual, worldwide, royalty-free license to use, reproduce, modify and distribute the deliverables for Principal's business purposes.

8. WARRANTIES; DISCLAIMER

Agency represents and warrants that (a) it has the full right and authority to enter into and perform this Agreement; (b) the Services will be performed in a professional manner consistent with industry standards; and (c) Agency's performance will not infringe the intellectual property rights of any third party. EXCEPT FOR THE EXPRESS WARRANTIES SET FORTH IN THIS SECTION, THE SERVICES AND DELIVERABLES ARE PROVIDED "AS IS" AND, TO THE MAXIMUM EXTENT PERMITTED BY LAW, EACH PARTY DISCLAIMS ALL OTHER WARRANTIES, WHETHER EXPRESS, IMPLIED OR STATUTORY.

9. INDEMNIFICATION

9.1 By Agency. Agency shall defend, indemnify and hold harmless Principal and its officers, directors, employees and agents from and against any claim, loss, liability, damage or expense (including reasonable attorneys' fees) arising out of (a) Agency's gross negligence or willful misconduct in performing the Services; or (b) any claim that the deliverables, as provided by Agency, infringe a third party's intellectual property rights.

9.2 By Principal. Principal shall defend, indemnify and hold harmless Agency and its officers, directors, employees and agents from and against any claim, loss, liability, damage or expense (including reasonable attorneys' fees) arising out of (a) Principal's breach of this Agreement; or (b) Principal's products or services, except to the extent caused by Agency's breach or negligence.

10. LIMITATION OF LIABILITY

EXCEPT FOR A PARTY'S BREACH OF SECTIONS 6 (CONFIDENTIALITY) OR 9 (INDEMNIFICATION), OR LIABILITY ARISING FROM WILLFUL MISCONDUCT OR FRAUD, IN NO EVENT SHALL EITHER PARTY BE LIABLE TO THE OTHER FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL OR PUNITIVE DAMAGES. THE AGGREGATE LIABILITY OF A PARTY ARISING OUT OF OR RELATED TO THIS AGREEMENT SHALL NOT EXCEED .

11. TERMINATION

11.1 Termination for Convenience. Either Party may terminate this Agreement for convenience upon prior written notice to the other Party delivered at least days prior to the effective date of termination.

11.2 Termination for Cause. Either Party may terminate this Agreement immediately upon written notice if the other Party materially breaches any provision of this Agreement and fails to cure such breach within days after receipt of written notice specifying the breach.

12. EFFECT OF TERMINATION

Upon termination, Agency shall cease performance and deliver to Principal all work-in-progress and deliverables for which Principal has paid. Sections that by their nature survive termination shall survive, including but not limited to Sections 6 (Confidentiality), 7 (Intellectual Property), 9 (Indemnification), 10 (Limitation of Liability), and 15 (Governing Law).

13. NOTICES

All notices, requests, consents and other communications required or permitted under this Agreement shall be in writing and shall be delivered to the addresses set forth below by hand, certified mail (return receipt requested), or nationally recognized overnight courier service, and shall be deemed given upon receipt.

14. AMENDMENT; WAIVER

This Agreement may be amended or modified only by a writing signed by duly authorized representatives of both Parties. No failure or delay by either Party in exercising any right shall operate as a waiver of that right.

15. GOVERNING LAW

This Agreement shall be governed by and construed in accordance with the laws of the State of , without regard to its conflict of laws principles.

16. ENTIRE AGREEMENT

This Agreement, together with any Service Description and written exhibits expressly incorporated herein, constitutes the entire agreement between the Parties with respect to the subject matter and supersedes all prior and contemporaneous agreements and understandings, whether oral or written.

17. SEVERABILITY

If any provision of this Agreement is held invalid or unenforceable, the remainder of this Agreement shall remain in full force and effect and the invalid or unenforceable provision shall be replaced by a valid and enforceable provision that most nearly effects the Parties' intent.

18. COUNTERPARTS

This Agreement may be executed in counterparts, each of which shall be deemed an original and all of which together shall constitute one and the same instrument. Signatures delivered by electronic means shall be deemed original signatures for all purposes.

Principal Printed Name:

By:

Date:

Agency Printed Name:

By:

Date:

Enter text✕

What an Agency Services Agreement Is and When It Applies

An Agency Services Agreement is a written contract that sets out the relationship between a client (principal) and an agent who will perform services on the principal's behalf. It defines scope of services, compensation, performance standards, reporting, confidentiality, intellectual property assignment, liability and termination rights. Typical uses include marketing and talent representation, real estate agency engagements, procurement brokers, and outsourced administrative services. A clear, complete agreement reduces ambiguity about responsibilities, timing, deliverables and payment, and supports enforcement if disputes arise.

Why a Clear Agency Services Agreement Matters

A well-drafted agreement allocates risk, clarifies deliverables and payment, preserves client confidentiality, and documents the authority given to the agent under applicable law.

Why a Clear Agency Services Agreement Matters

Who Typically Prepares and Signs This Agreement

Use this agreement to document expectations, payment terms, data handling requirements, and termination procedures before work begins.

  • Corporate procurement and vendor managers who engage brokers or outsourced teams for services.
  • Small businesses and independent contractors hiring marketing, talent or administrative agencies.
  • Legal and compliance teams reviewing delegation of authority and IP assignment provisions.

Core Sections to Include in a Professional Agreement

Include these six components to ensure the agreement is operational, enforceable, and clear about obligations and remedies.

Parties and Capacity

Identify legal names, entity types, business addresses, and authorized signers. Confirm the signatory has authority to bind the party and list any parent or subsidiary relationships when relevant.

Scope of Services

Define specific tasks, deliverables, milestones, acceptance criteria, reporting frequency and any excluded services. Attach exhibits or SOWs for project-level granularity to avoid scope disputes.

Compensation and Expenses

State fees, payment schedule, expense reimbursement policy, invoicing procedures, late payment interest and any retainers. Tie payment triggers to deliverable acceptance when possible.

Term, Termination and Renewal

Specify effective date, fixed term or ongoing arrangement, termination for convenience and for cause, notice periods and post-termination duties such as transition assistance.

Confidentiality and Data Handling

Detail what data is confidential, permitted uses, storage and destruction requirements, breach notification obligations, and any industry addenda such as HIPAA or FERPA.

Liability, Indemnity and Insurance

Allocate liability caps, indemnity scope, insurance minimums and limits (commercial general liability, E&O), and carve-outs for willful misconduct or gross negligence.

Step-by-Step: How to Complete the Agreement

Follow these steps in order to prepare a usable, enforceable Agency Services Agreement.

  • 01
    Gather party details: Collect legal names, addresses and signer authority.
  • 02
    Define scope: Draft deliverables, milestones and acceptance criteria.
  • 03
    Set commercial terms: Agree fees, payment schedule and expense rules.
  • 04
    Sign and retain: Execute by authorized signers and store signed copy securely.

How to Configure an Online Signing Workflow

Set up a digital workflow that reflects signer order, authentication and required fields for each party before sending for signature.

Field Configuration
Signer Order Sequential or parallel per negotiation
Authentication Email link, SMS code, or KBA
Required Fields Signatures, dates, initials, checkboxes
Reminders Auto-remind frequency and escalation

Where to Send or File the Completed Agreement

Decide delivery and storage destinations before execution to ensure records are accessible and retained according to policy.

  • Primary Recipient: Client legal or contracting department receives final copy
  • Agent Records: Agent retains an executed original or certified electronic copy
  • Accounting: Send invoice and agreement reference to accounts payable
  • Central Archive: Store in contract repository or secure cloud folder

Digital Signing and Integration Considerations

Choose configurations that preserve audit trails, enable records export, and meet any regulatory obligations applicable to the parties.

  • Authentication: Email, SMS, KBA
  • Integrations: CRM, ERP, cloud storage
  • File Types: PDF, DOCX, HTML

Typical Timing and Notice Periods to Include

Common timing items appear in these clauses; adjust each timeframe to fit the parties' operational needs and legal requirements.

Effective Date:

Date services and obligations begin

Term Length:

Fixed term or ongoing with renewal terms

Payment Terms:

Net 30, Net 45, or milestone-based due dates

Termination Notice:

Typical 30 days for convenience, shorter for breach

Delivery Deadlines:

Milestone dates or delivery windows for work products

Common Mistakes to Avoid When Preparing the Agreement

  • Leaving scope vague or relying on informal email descriptions that invite disputes over deliverables and compensation.
  • Failing to document signer authority, which can lead to challenges if a party claims the signatory lacked capacity.
  • Omitting data handling requirements for sensitive information, increasing exposure to regulatory penalties in regulated industries.
  • Using inconsistent payment terms between the agreement and attached invoices, causing delays and reconciliation problems.

Potential Risks and Consequences of an Incorrect Agreement

Breach Damages: Monetary liability or specific performance claims
Indemnity Exposure: Unexpected third-party claims and defense costs
Tax Classification: Misclassification can trigger IRS withholding penalties
Data Breach Fines: HIPAA or state privacy liabilities if applicable
Contract Invalidity: Insufficient signatures may render agreement unenforceable
Operational Disruption: Work stoppage or delays during disputes

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Frequently Asked Questions About Agency Services Agreements

Answers to common legal and practical questions about drafting, executing and maintaining Agency Services Agreements.


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