Asset Inventory
List every logo variant, icon, image, and approved color swatch with file names, formats, exact color values (HEX/RGB/Pantone), and guidance on acceptable use to prevent incorrect applications across media.
Using the Branding Graphics Rebrand Template standardizes asset collection, clarifies approval paths, and records permissions and file formats. A consistent template reduces administrative delays, minimizes legal ambiguity about ownership, and helps teams deliver aligned visual materials across channels during a rebrand.
Internal brand teams, external creative agencies, legal counsel, and procurement teams use the template to centralize assets and approvals.
For multi-location organizations the template helps maintain consistency, creates an audit trail for approvals, and documents usage rights across teams.
List every logo variant, icon, image, and approved color swatch with file names, formats, exact color values (HEX/RGB/Pantone), and guidance on acceptable use to prevent incorrect applications across media.
Document primary and secondary typefaces, hierarchy rules, spacing, imagery style, tone of voice notes, and prohibited uses so designers and vendors apply the visual system uniformly.
Provide source file types, output formats, resolution requirements, recommended export presets for web and print, naming conventions, and required metadata fields for asset management systems.
Define approvers, review stages, expected response times, required sign-offs for final assets, and escalation contacts for delayed reviews to avoid rollout bottlenecks.
Specify version numbering, changelog entries, storage location, and procedures for archiving superseded assets so teams can trace changes and restore prior approved versions when necessary.
List all deliverables, export sizes, responsive variants, accessibility checks, and final file packaging instructions to confirm every channel receives the correct assets.
| Field | Configuration |
|---|---|
| Signer Sequence | Linear: Designer > Brand Manager > Legal |
| Authentication Level | Email link or SMS code for external signers |
| Notification Rules | Auto-reminders at 48 and 96 hours |
| Retention Location | Designated asset library or DAM |
Confirm which file formats and integrations your workflow requires before starting the rebrand process.
Within one week of approval
1–2 weeks to inventory and assess assets
2–4 weeks for core logo and templates
Allow 1–2 weeks per round of feedback
4–8 weeks depending on channels
Include any third-party font and image licenses, with clear notes on permitted use cases and expiration dates so legal can confirm compliance before rollout.
Maintain a signed log listing approver name, role, signature, and date for each critical deliverable to create an unambiguous audit trail.
Document the exact files, sizes, and folder structure to be delivered to engineering, marketing, and external vendors to prevent missing assets at launch.
Provide guidance on color contrast, alt text requirements, and accessible typography to help teams meet WCAG and internal accessibility standards.
Primary internal owner who coordinates creative and operational approvals, enforces brand rules, and holds final sign-off authority for creative deliverables on behalf of the company.
Reads and approves license language, assignment clauses, and vendor agreements; confirms that asset usage, trademarks, and third-party rights are cleared before final signature.
A small real estate firm streamlined approvals with a template and mobile signing.
A venture firm standardized logo usage and asset handoffs across portfolio companies.
| signNow | DocuSign | Adobe Sign | PandaDoc | HelloSign | |
|---|---|---|---|---|---|
| Starting Price | $8/user/mo | $15/user/mo | $14/user/mo | $19/user/mo | $15/user/mo |
| Free Trial | 7-day free trial | Varies by vendor | Varies by vendor | Varies by vendor | Varies by vendor |
| Bulk Send | Yes | Yes | Yes | Yes | No |
| Audit Trail | Yes | Yes | Yes | Yes | Yes |
| HIPAA Compliant | Yes | Yes | Yes | No | No |
| Envelope Cap | No cap | 100 envelopes/user/year | Varies by plan | Varies by plan | Varies by plan |