Establishing secure connection…Loading editor…Preparing document…

Branding Graphics Rebrand Template

This template is fully customizable. Edit the text, fill out the fields, and send it for signature. Give it a try!

BRANDING GRAPHICS REBRAND TEMPLATE

This Branding Graphics Rebrand Agreement ("Agreement") is entered into as of by and between:

RECITALS

WHEREAS, Client desires to engage Designer to perform a comprehensive rebrand of Client's visual identity, including but not limited to logo refinement, color palette, typography, and brand collateral, for the project known as (the "Project");

WHEREAS, Designer represents that Designer possesses the necessary expertise, personnel and resources to perform professional branding and graphic design services and agrees to provide such services to Client under the terms set forth in this Agreement;

NOW, THEREFORE, in consideration of the mutual covenants herein, Client and Designer agree as follows:

SCOPE OF WORK

Designer shall deliver professional branding and graphics services as described in the Project deliverables below. Designer will perform the work with reasonable skill, care and in accordance with industry standards.

PAYMENT TERMS

Client shall pay Designer the total fee set forth below in consideration for the services. Payment shall be made in accordance with the schedule below. All fees are exclusive of applicable taxes unless otherwise stated.

Deposit Due Date:

Balance Due Date:

Late Payment: Any past-due amount shall accrue interest at the lesser of 1.5% per month or the maximum rate permitted by law, plus reasonable collection costs. In addition, Designer may suspend delivery of deliverables for invoices outstanding beyond days after written notice.

Additional costs for third-party services, stock imagery, fonts, printing proofs, or production shall be billed separately with Client approval and are payable in accordance with the terms above.

TERM AND TERMINATION

Term: This Agreement commences on the start date below and continues until completion of the services unless earlier terminated in accordance with this section.

Start Date:    End Date (if applicable):

Termination: Either party may terminate this Agreement for material breach by the other party if the breach is not cured within days after written notice. Upon termination, Client shall pay Designer for all work performed to the date of termination, together with reimbursable expenses.

Notice Period for Convenience Termination: Either party may terminate without cause upon days' prior written notice to the other party; Client shall pay for work performed through the effective date of termination.

CONFIDENTIALITY

Each party acknowledges that it may receive confidential or proprietary information of the other party ("Confidential Information"). A receiving party shall (a) protect Confidential Information with at least the same degree of care it uses to protect its own confidential information, (b) use Confidential Information solely for the purposes of performing under this Agreement, and (c) not disclose Confidential Information to any third party except to employees, contractors or advisors who have a need to know and who are bound by confidentiality obligations no less restrictive than those set forth herein. Confidential Information does not include information that is or becomes publicly available through no fault of the receiving party, was known prior to disclosure, or is independently developed.

INTELLECTUAL PROPERTY AND LICENSE

Ownership: Except as set forth below, Designer retains ownership of all pre-existing materials, templates, tools and methodologies used in the performance of services. Upon receipt of full and final payment for the services described in this Agreement, Designer assigns to Client all right, title and interest in and to the final deliverables produced specifically for Client under this Agreement, subject to any third-party license terms.

Limited License Prior to Payment: Designer grants Client a limited, non-exclusive, non-transferable license to use draft deliverables for review purposes only. No disposition of final deliverables shall occur until full payment is received.

Portfolio Use: Designer may retain copies of deliverables for portfolio and marketing purposes unless Client provides written objection prior to public release.

WARRANTIES; LIMITATION OF LIABILITY; INDEMNIFICATION

Designer warrants that services will be performed in a professional and workmanlike manner. EXCEPT AS EXPRESSLY PROVIDED IN THIS AGREEMENT, DESIGNER MAKES NO OTHER WARRANTIES, EXPRESS OR IMPLIED, INCLUDING WARRANTIES OF MERCHANTABILITY OR FITNESS FOR A PARTICULAR PURPOSE.

Limitation of Liability: IN NO EVENT SHALL EITHER PARTY BE LIABLE FOR INDIRECT, INCIDENTAL, CONSEQUENTIAL, SPECIAL OR EXEMPLARY DAMAGES. THE AGGREGATE LIABILITY OF DESIGNER ARISING OUT OF OR IN CONNECTION WITH THIS AGREEMENT SHALL NOT EXCEED THE TOTAL AMOUNTS PAID BY CLIENT TO DESIGNER UNDER THIS AGREEMENT.

Indemnification: Client shall indemnify and hold Designer harmless from claims arising out of Client-provided materials, Client's misuse of deliverables, or any claim that arises from Client's instructions, except to the extent caused by Designer's gross negligence or willful misconduct.

GOVERNING LAW; DISPUTE RESOLUTION

This Agreement shall be governed by and construed in accordance with the laws of the State of without regard to its conflicts of law rules. The parties shall attempt in good faith to resolve disputes through negotiation; if unresolved within 30 days, disputes shall be resolved by binding arbitration held in the agreed venue, and judgment on the award may be entered in any court of competent jurisdiction.

MISCELLANEOUS

Entire Agreement: This Agreement constitutes the entire agreement between the parties with respect to the subject matter hereof and supersedes all prior or contemporaneous agreements, representations and understandings. Any amendment or modification must be in writing and signed by both parties.

Force Majeure: Neither party shall be liable for delays or failures due to causes beyond its reasonable control, including acts of God, governmental action, labor disputes, or interruption of telecommunications.

ACCEPTANCE

By signing below, each party represents and warrants that it has authority to enter into this Agreement and that it agrees to be bound by its terms.

Client Printed Name:

By:

Date:

Designer Printed Name:

By:

Date:

Enter text✕

What the Branding Graphics Rebrand Template Is

The Branding Graphics Rebrand Template is a structured package designed to collect and standardize the assets, specifications, approvals, and metadata required to execute a company-wide visual identity update. It organizes logos, color palettes, typography, imagery, usage rules, file formats, and final deliverables while defining approvers, timelines, and handoff requirements. The template supports internal teams, external agencies, and legal reviewers by reducing rework, centralizing assets, documenting ownership and version history, and providing consistent instructions for production and rollout across channels.

Why a Standard Template Matters for Rebrands

Using the Branding Graphics Rebrand Template standardizes asset collection, clarifies approval paths, and records permissions and file formats. A consistent template reduces administrative delays, minimizes legal ambiguity about ownership, and helps teams deliver aligned visual materials across channels during a rebrand.

Why a Standard Template Matters for Rebrands

Who Typically Uses This Template

Internal brand teams, external creative agencies, legal counsel, and procurement teams use the template to centralize assets and approvals.

  • Brand managers coordinating visual identity updates, budgets, and cross-department asset distribution schedules.
  • External agencies delivering logos, templates, and export-ready file packages on deadline-driven schedules.
  • Legal and IP teams reviewing ownership, license terms, and vendor contracts to confirm rights and restrictions.

Who Typically Uses This Template

For multi-location organizations the template helps maintain consistency, creates an audit trail for approvals, and documents usage rights across teams.

Key Parts of a Professional Rebrand Package

A professional Branding Graphics Rebrand Template combines an asset inventory, style guidelines, file specifications, approval workflow, version control rules, and a final delivery checklist to ensure a consistent and auditable rollout.

Asset Inventory

List every logo variant, icon, image, and approved color swatch with file names, formats, exact color values (HEX/RGB/Pantone), and guidance on acceptable use to prevent incorrect applications across media.

Style Guidelines

Document primary and secondary typefaces, hierarchy rules, spacing, imagery style, tone of voice notes, and prohibited uses so designers and vendors apply the visual system uniformly.

File Specifications

Provide source file types, output formats, resolution requirements, recommended export presets for web and print, naming conventions, and required metadata fields for asset management systems.

Approval Workflow

Define approvers, review stages, expected response times, required sign-offs for final assets, and escalation contacts for delayed reviews to avoid rollout bottlenecks.

Version Control

Specify version numbering, changelog entries, storage location, and procedures for archiving superseded assets so teams can trace changes and restore prior approved versions when necessary.

Delivery Checklist

List all deliverables, export sizes, responsive variants, accessibility checks, and final file packaging instructions to confirm every channel receives the correct assets.

Essential Data Fields and Metadata

Client Name: Full legal entity name
Brand Owner: Internal owner contact
Assets List: All asset filenames
File Formats: PNG, SVG, AI, EPS
Usage Rights: License scope summary
Approval Dates: Signed approval dates

Step-by-Step: Filling Out the Template

Follow a consistent order to avoid gaps: gather assets, populate metadata, route for review, and finalize deliverables with approved signatures.

  • 01
    Gather Assets: Collect source files and licenses from creators.
  • 02
    Populate Template: Enter names, dates, formats, and color values.
  • 03
    Route for Review: Send to approvers in defined sequence.
  • 04
    Finalize Delivery: Export final packages and record approvals.

Configuring the Digital Approval Workflow

Set up the review sequence and authentication to match your organization’s approval policy and the sensitivity of brand assets.

Field Configuration
Signer Sequence Linear: Designer > Brand Manager > Legal
Authentication Level Email link or SMS code for external signers
Notification Rules Auto-reminders at 48 and 96 hours
Retention Location Designated asset library or DAM

How Digital Submission and Approval Typically Works

A simple eSubmission workflow reduces handoffs: upload assets, tag fields, send to reviewers, and capture signatures and audit logs.

  • Upload Assets: Add source files and exports to the template.
  • Tag Fields: Place sign, date, and confirmation fields where required.
  • Send to Reviewers: Notify approvers in the configured sequence.
  • Capture Audit: Store signed copies and timestamps in the archive.

File Types, Integrations, and Platform Needs

Confirm which file formats and integrations your workflow requires before starting the rebrand process.

  • File Formats: PDF, AI, EPS, SVG, PNG
  • Integrations: Salesforce, NetSuite, Google Workspace
  • Authentication: Email, SMS code, or higher

Typical Project Deadlines and Time Estimates

Plan realistic durations for each stage and allow buffer time for legal review and final approvals to avoid launch delays.

Project Kickoff:

Within one week of approval

Brand Audit:

1–2 weeks to inventory and assess assets

Initial Drafts:

2–4 weeks for core logo and templates

Review Cycles:

Allow 1–2 weeks per round of feedback

Final Rollout:

4–8 weeks depending on channels

Common Mistakes to Avoid When Preparing the Template

  • Failing to capture exact color specifications leads to inconsistent brand appearance across print and digital channels and creates rework.
  • Missing license or usage information for third-party assets can expose the organization to copyright disputes and takedown requests.
  • Not defining an approval sequence or response timelines causes delays and ambiguity about who can authorize final assets.
  • Using inconsistent file naming or storage locations makes version recovery difficult and increases the risk of deploying outdated assets.

Risks and Consequences of Incomplete or Incorrect Templates

Copyright Risk: Infringement claims
Contract Breach: Damages or remediation
Brand Inconsistency: Customer confusion
Missed Deadlines: Launch delays
Data Exposure: Unauthorized asset sharing
Regulatory Risk: Industry-specific fines

Supporting Documents to Include with the Template

Attach example use cases, license files, a signed approval log, and a file packaging checklist to ensure the delivery is complete and auditable.

License Files

Include any third-party font and image licenses, with clear notes on permitted use cases and expiration dates so legal can confirm compliance before rollout.

Approval Log

Maintain a signed log listing approver name, role, signature, and date for each critical deliverable to create an unambiguous audit trail.

Packaging Checklist

Document the exact files, sizes, and folder structure to be delivered to engineering, marketing, and external vendors to prevent missing assets at launch.

Accessibility Notes

Provide guidance on color contrast, alt text requirements, and accessible typography to help teams meet WCAG and internal accessibility standards.

How to Update or Revise the Template

Maintain a controlled revision process: propose changes, obtain approvals, version the file, and communicate updates to stakeholders.

01

Propose Edit:

Document change rationale and submit for review.
02

Review Cycle:

Collect feedback from brand, legal, and ops.
03

Obtain Approval:

Get signatures from designated approvers.
04

Version File:

Increment version and add changelog entry.
05

Distribute Update:

Notify teams and update asset library.
06

Archive Prior:

Move previous version to an archive folder.

Who Can Sign and Approve the Rebrand

Brand Manager

Primary internal owner who coordinates creative and operational approvals, enforces brand rules, and holds final sign-off authority for creative deliverables on behalf of the company.

Legal Counsel

Reads and approves license language, assignment clauses, and vendor agreements; confirms that asset usage, trademarks, and third-party rights are cleared before final signature.

Real-World Examples of Template Use

These short examples show how organizations use structured templates to speed approvals and maintain consistency.

Martin Properties — Tim Martin

A small real estate firm streamlined approvals with a template and mobile signing.

  • Quick approvals reduced time to execution.
  • The firm reported they could process and execute documents online with full compliance and security, enabling efficient client workflows without in-person meetings.

Optica Ventures — Brian Fitzgibbons

A venture firm standardized logo usage and asset handoffs across portfolio companies.

  • Centralized assets improved handoffs.
  • The team found the interface simple and easy to use for internal teams and external partners, reducing friction when sharing approved brand materials.

Typical eSignature Pricing and Feature Comparison

Compare baseline pricing and common feature availability for eSignature vendors; signNow is listed first as the initial column for vendor comparison.

signNow DocuSign Adobe Sign PandaDoc HelloSign
Starting Price $8/user/mo $15/user/mo $14/user/mo $19/user/mo $15/user/mo
Free Trial 7-day free trial Varies by vendor Varies by vendor Varies by vendor Varies by vendor
Bulk Send Yes Yes Yes Yes No
Audit Trail Yes Yes Yes Yes Yes
HIPAA Compliant Yes Yes Yes No No
Envelope Cap No cap 100 envelopes/user/year Varies by plan Varies by plan Varies by plan

Practical Tips for Accurate and Efficient Completion

Adopt consistent conventions and assign clear responsibilities to minimize review cycles and ensure the template supports scalable production.

Use a Clear Naming Scheme
Adopt a single, documented filename pattern and enforce it across teams. Consistent names reduce version confusion and make automation reliable when exporting or packaging deliverables.
Lock Core Elements
Make primary logos and color values non-editable in working files. Protecting core elements prevents accidental alterations during creative iterations and safeguards brand integrity.
Define Small Batches
Limit review cycles to small, prioritized batches of assets to reduce approver overload. Staged rollouts keep feedback focused and shorten overall timeline.
Record Approvals
Retain signed approvals and an audit log with timestamps. Accurate records support legal claims, partner coordination, and future audits.

Frequently Asked Questions About the Template

Answers to common operational and legal questions when using the Branding Graphics Rebrand Template.


Need help? Contact support

be ready to get more
Join over 28 million airSlate SignNow users