Establishing secure connection…Loading editor…Preparing document…

Business Brand Name

This template is fully customizable. Edit the text, fill out the fields, and send it for signature. Give it a try!

BUSINESS BRAND NAME LICENSE AGREEMENT

RECITALS

This Business Brand Name License Agreement ("Agreement") is made effective as of Effective Date: by and between Licensor Name: with principal address:

and Licensee Name: with principal address:

WHEREAS, Licensor is the owner of all rights, title and interest in and to the brand name identified below and associated trade dress and goodwill; and

WHEREAS, Licensee desires to obtain, and Licensor is willing to grant, a license to use the brand name on the terms and conditions set forth in this Agreement.

SCOPE OF WORK

Licensee shall use the Brand Name solely for the goods and services and in the manner described below. All permitted uses, quality standards and approval procedures shall be governed by this Section.

PAYMENT TERMS

License Fee: Licensee shall pay Licensor a license fee in the total amount of $ payable as set forth in the Payment Schedule below. All amounts are exclusive of taxes unless otherwise stated.

Late Payment: Any past due amount shall incur a late fee of % of the overdue amount per month and interest at the maximum rate permitted by applicable law. Licensee shall also reimburse Licensor for reasonable collection costs and attorneys' fees incurred in collecting overdue sums.

TERM AND TERMINATION

Term: This Agreement shall commence on the Start Date: and shall continue until the End Date: unless earlier terminated in accordance with this Agreement.

Termination for Cause: Either party may terminate this Agreement for material breach by the other party if such breach remains uncured for a period of days after written notice specifying the breach. Termination shall be without prejudice to any accrued rights or liabilities.

Termination for Insolvency: This Agreement may be terminated immediately by either party upon the other party's insolvency, appointment of a receiver, or commencement of bankruptcy proceedings.

CONFIDENTIALITY

Definition: "Confidential Information" means non-public information disclosed by one party to the other that is designated as confidential or that a reasonable person would understand to be confidential given the nature of the information and the circumstances of disclosure.

Non-Disclosure and Use: Receiving party shall hold Confidential Information in confidence, not disclose it to third parties except as permitted herein, and not use it for any purpose other than performance under this Agreement. Receiving party shall take reasonable measures to protect Confidential Information and shall be liable for unauthorized disclosures by its affiliates, employees and agents.

Exclusions: Confidential Information does not include information that is (i) publicly known without breach of this Agreement, (ii) rightfully received from a third party without restriction, (iii) independently developed by receiving party, or (iv) required to be disclosed by law, provided receiving party gives prompt notice and limits disclosure to the extent feasible.

INTELLECTUAL PROPERTY; QUALITY CONTROL

Ownership: Licensor retains all right, title and interest in and to the Brand Name and all associated trademarks and goodwill. Licensee acquires only the limited license rights expressly granted in this Agreement and shall not contest Licensor's ownership.

Quality Standards: Licensee shall maintain product and service quality consistent with Licensor's standards. Licensor shall have the right to inspect Licensee's products, marketing materials and premises upon reasonable notice to ensure compliance. Failure to meet quality standards constitutes material breach and grounds for termination.

ASSIGNMENT

Neither party may assign or transfer its rights or obligations under this Agreement, in whole or in part, without the prior written consent of the other party, except that Licensor may assign to an affiliate or in connection with a sale of substantially all of its assets.

NOTICES

All notices required or permitted under this Agreement shall be in writing and delivered to the addresses set forth below (or such other address as a party may designate by written notice).

GOVERNING LAW; DISPUTE RESOLUTION

Governing Law: This Agreement shall be governed by and construed in accordance with the laws of the State of without regard to its conflict of laws principles.

Remedies: The parties acknowledge that a breach of Licensor's rights may cause irreparable harm for which monetary damages may be inadequate. Licensor shall be entitled to injunctive relief in addition to any other available remedies.

ENTIRE AGREEMENT; MISCELLANEOUS

Entire Agreement: This Agreement, including any exhibits or attachments, constitutes the entire agreement between the parties with respect to its subject matter and supersedes all prior and contemporaneous agreements, understandings and communications, whether written or oral.

Amendment; Waiver: No amendment or waiver of any provision shall be effective unless in a writing signed by both parties. The failure to exercise a right shall not constitute a waiver of that right.

Counterparts and Electronic Signatures: This Agreement may be executed in counterparts, each of which shall be deemed an original, and signed copies transmitted by electronic means shall be binding.

Licensor Printed Name:

Licensor By:

Date:

Licensee Printed Name:

Licensee By:

Date:

Enter text✕
Prepare your document for signing right on this page
  • 01 Edit the text and complete the fields
  • 02 Click Sign Now and on the next screen add recipients and signature fields in SignNow
  • 03 Start your free trial to sign and send your doc
Sign Now

What a Business Brand Name Is and why it matters

A Business Brand Name (often called a trade name, assumed name, or DBA) is the public name under which a business operates when different from its legal entity name. Registering a Business Brand Name creates a public record used by banks, vendors, and regulators to identify who is operating under that name. Requirements and filing processes vary by state and locality; the registration typically does not create a separate legal entity or liability shield. Electronic submission and eSignatures are generally acceptable under federal ESIGN rules (15 U.S.C. ch. 96) and state UETA laws unless a state-specific exception applies.

Why registering a Business Brand Name is useful

Registering a Business Brand Name clarifies public identity for customers, banks, and suppliers and enables compliance with local business registration rules.

Why registering a Business Brand Name is useful

Who typically files or signs a Business Brand Name registration

The following groups commonly prepare or sign Business Brand Name filings depending on the organization size and structure.

  • Small business owners and sole proprietors who want to operate under a trade name for banking and marketing purposes.
  • Company officers or authorized managers of LLCs and corporations when registering a fictitious or assumed name for a division.
  • Third-party service providers (attorneys, incorporation firms) who prepare filings on behalf of clients under a signed authorization.

Use this as a starting point to identify the appropriate preparer or signer in your organization before filing.

Step-by-step: completing and filing a Business Brand Name

Follow these basic steps to prepare, sign, and submit a Business Brand Name filing in most U.S. jurisdictions.

  • 01
    Prepare information: Gather legal name, trade name, addresses, and owner/officer details.
  • 02
    Complete form: Enter fields exactly as required and double-check spelling and dates.
  • 03
    Sign and notarize: Sign with authorized party; notarize if the jurisdiction requires an acknowledgement.
  • 04
    Submit and pay: File with the state or county office and pay applicable fees.

Typical online workflow configuration for e-filing

Set up your digital workflow to capture required fields, signer identity, and a verifiable audit trail before submitting to the filing authority.

Field Configuration
Trade name field Required text field with spell-check; set character limits per agency form.
Legal name field Required text field; validate against formation documents if possible.
Signer details Collect name, title, email; attach upload for proof of authority documents.
Signature block Require date-stamped eSignature and capture IP/time for the audit trail.

How eSubmission of a Business Brand Name typically proceeds

The sequence below outlines the common path from form completion to official registration when using an eSignature-capable workflow.

  • Upload form: Host the agency form as PDF or use the platform template.
  • Place fields: Add name, date, and signature fields for each signer.
  • Authenticate signer: Use email link, SMS code, or stronger ID verification as needed.
  • Submit copy: Send the signed record to the filer and retain an audit trail.

Technical considerations for eSigning and eFiling

Ensure the platform you use can produce a reproducible record and retains signer metadata to satisfy ESIGN/UETA requirements and any state-specific rules.

  • File formats: PDF, DOCX, HTML supported.
  • Integrations: Connect with Salesforce, NetSuite, Google Workspace.
  • Authentication: Email, SMS, or advanced methods available.

Comparison: common eSignature vendors and baseline pricing

Price and feature availability vary by plan; the table below gives baseline starting prices and common capability differences among typical vendors.

signNow DocuSign Adobe Sign PandaDoc HelloSign
Starting Price $8/user/mo $15/user/mo $14/user/mo $19/user/mo $15/user/mo
Free Trial 7-day free trial Varies Varies Varies Varies
Bulk Send Yes Plan-dependent Plan-dependent Plan-dependent Plan-dependent
Audit Trail Yes Yes Yes Yes Yes
Envelope Cap No cap 100 envelopes/user/year Varies Varies Varies

Core elements that make a Business Brand Name filing complete

A well-prepared filing contains clear identity, authority, and effective dates to avoid delays and ensure the record meets agency standards.

Trade Name

The public-facing Business Brand Name as used in commerce; must match other public materials and banking records to avoid confusion.

Legal Entity

Full legal name of the registrant (owner, LLC, or corporation) as shown on formation or ownership documents.

Ownership

Identification of the person(s) or entity owning the trade name and their capacity or title within the legal entity.

Address

Principal business address; many agencies require a physical street address for service and public record.

Effective Period

Start date and, where applicable, expiration or renewal terms so the public record reflects current usage.

Signature and Authority

Signature block showing the authorized signer, printed name, and title along with any notarization or acknowledgement required.

Security and compliance features to look for in eSignature platforms

Encryption (in transit): TLS 1.2/1.3
Encryption (at rest): AES-256
Regulatory standards: SOC 2 Type II
Health data: HIPAA (BAA required)
Federal compliance: ESIGN and UETA compliance
Additional certs: ISO 27001, PCI DSS, 21 CFR Part 11

Related filing deadlines to keep on your calendar

While Business Brand Name registration often has no federal deadline, related tax and reporting deadlines are time-sensitive and must be observed.

W-9 Provision:

Provide upon request to payers; no fixed federal deadline

1099-NEC Deadline:

File and furnish by January 31 each year

1040 Individual Return:

April 15 (extension to October 15 with Form 4868)

1099-MISC Paper:

Paper to IRS by February 28; electronic by March 31

FBAR:

April 15 with automatic extension to October 15

Common mistakes when preparing a Business Brand Name filing

  • Using an informal or abbreviated legal name that does not match formation documents, causing bank and tax delays.
  • Failing to confirm whether the state or county requires notarization or witness signatures before submitting the filing.
  • Neglecting to update licenses, permits, or bank accounts after registering the trade name, leading to compliance gaps.
  • Omitting the effective date or entering an incorrect date that creates confusion about when the trade name may be used.

Penalties and risks from incorrect or late filings

1099 penalties: $60–$330 per form (IRC §6721)
Backup withholding: 24% withholding if TIN issues occur
I-9 paperwork fines: $281–$2,789 per violation
State fines: Varies by state for late or incorrect filings
Contract risk: Name mismatches can void contracts or complicate enforcement
Reputational harm: Public record errors may harm customer trust

Frequently asked questions about Business Brand Name filings and eSignatures

Answers to common questions about eSigning, notarization, authority, and next steps when repairing or updating a Business Brand Name record.


Need help? Contact support

be ready to get more
Join over 28 million airSlate SignNow users
Sign Now
Company
Forms
Pricing
Resources
Knowledge base
Other Products
© 2026 airSlate Inc. All rights reserved.