Executive Summary
Concise description of the business, market position, and strategic rationale for sale; should provide enough context for a buyer to decide whether to pursue further diligence without exposing sensitive line-item detail.
A well-structured Business Broker Memo accelerates buyer screening, reduces repetitive Q&A, and establishes a consistent factual baseline for offers and due diligence.
Each party uses the memo differently: sellers to control narrative, brokers to market efficiently, and buyers to prioritize diligence targets.
The licensed broker or brokerage firm that prepares the memo and certifies factual accuracy in its possession. The broker coordinates distribution, collects buyer contact details, and documents confidentiality consents where required. Their role includes vetting buyers and maintaining an audit trail of disclosures.
An owner, officer, or authorized representative of the selling company who approves the memo content and signs confidentiality acknowledgements or broker engagement letters. This signer bears responsibility for factual assertions and must have authority to negotiate or present sale terms.
Concise description of the business, market position, and strategic rationale for sale; should provide enough context for a buyer to decide whether to pursue further diligence without exposing sensitive line-item detail.
High-level historical revenue, EBITDA, and margin trends for the past three years, plus normalized adjustments and any one-time items; clearly state the accounting basis and available supporting schedules.
Summary of key processes, facilities, employee base, and vendor relationships; flag any critical dependencies or contracts that materially affect valuation or continuity.
List tangible and intangible assets included in a sale, including patents, trademarks, licenses, and leased equipment; disclose known liens or encumbrances and identify required consents.
Outline the preferred transaction structure, typical payment terms, escrow proposals, and desired timeline; note areas open to negotiation and any non-negotiable conditions.
State required NDA terms, permitted uses, and distribution limitations; include instructions for requesting additional documents and note consequences of unauthorized disclosure.
Typical attachments include historical financial statements, tax returns, customer lists (redacted), material contracts, and a cap table; label exhibits clearly and reference them in the memo body.
Provide final memo and exhibits as searchable PDF/A for long-term preservation and DOCX for editable drafts; include CSV or Excel for financial schedules to support analysis.
Redact personally identifiable information and sensitive customer data where not essential; keep an unredacted master for verified buyers under tight access controls.
Number versions and date each release; maintain an audit trail showing who accessed which version and when to support compliance and dispute resolution.
Within days after listing; immediate buyer screening
Often required before exhibit delivery
Typical window 1–4 weeks after memo review
Often 30–90 days depending on complexity
Negotiated date after diligence and approvals
Compile memo, validate data, and set distribution protocol
Share redacted memo and obtain NDAs from interested parties
Receive LOIs and negotiate principal commercial terms
Finalize purchase agreement and transfer assets or equity
| Document | Broker Memo | LOI | NDA |
|---|---|---|---|
| Primary Purpose | informational | non-binding offer | confidentiality |
| Binding Status | usually non-binding | can be binding | |
| Timing in Process | early marketing | offer stage | pre-exhibit |
| Content Focus | business overview | deal terms | confidentiality terms |
| signNow | DocuSign | Adobe Sign | PandaDoc | HelloSign | |
|---|---|---|---|---|---|
| Starting Price | $8/user/mo | $15/user/mo | $14/user/mo | $19/user/mo | $15/user/mo |
| Free Trial | 7-day free trial, no credit card | Varies by plan | Varies by plan | Varies by plan | Varies by plan |
| Bulk Send | Yes | Yes | Yes | Yes | No |
| Audit Trail | Yes | Yes | Yes | Yes | Yes |
| HIPAA Compliant | Yes | Yes | Yes | No | No |