Executive summary
One-paragraph valuation conclusion with the recommended price range and the primary drivers supporting that range, presented without jargon.
A well-prepared Business CMA Letter documents valuation logic, reduces misunderstandings, and creates a consistent message for buyers, lenders, and internal stakeholders. It supports faster decisions and preserves evidence of assumptions if the deal progresses to term sheets or purchase agreements.
Recipients rely on the letter to validate pricing, request follow-up diligence, or attach the analysis to offer materials or financing packages.
One-paragraph valuation conclusion with the recommended price range and the primary drivers supporting that range, presented without jargon.
List of comparable businesses or transactions with dates, metrics used (EBITDA, revenue multiple), and why each comparable was selected or excluded.
Key assumptions such as normalized earnings, owner adjustments, projected growth, and adjustments for non-recurring items that materially affect value.
Brief description of valuation methods used (market approach, income approach, asset-based) and how each was weighted in the final conclusion.
Attach summary tables, financial excerpts, transaction comparables, and source citations so recipients can verify inputs quickly.
Explicit statements about data quality, confidentiality, reliance on third-party information, and that the letter is not a formal appraisal unless stated.
| Field | Configuration |
|---|---|
| Template | Lock static sections; make variable fields fillable |
| Signers | Set role order and contact email addresses |
| Authentication | Use email or SMS code; increase for sensitive deals |
| Audit Trail | Enable timestamp, IP, and activity log |
Ensure the platform captures an audit trail and meets any industry compliance obligations before sending confidential CMA materials.
| signNow | DocuSign | Adobe Sign | PandaDoc | HelloSign | |
|---|---|---|---|---|---|
| Starting Price | $8/user/mo | $15/user/mo | $14/user/mo | $19/user/mo | $15/user/mo |
| Free Trial | 7-day free trial | No | No | Yes, limited | Yes, limited |
| Bulk Send | Yes | Yes | Yes | Yes | No |
| Audit Trail | Yes | Yes | Yes | Yes | Yes |
| HIPAA Compliant | Yes | Yes | Yes | No | No |
Martin Properties used a concise CMA letter to present comparable sales and a price range to potential buyers
A venture advisory team sent a CMA letter summarizing market traction and comparables to prospective investors