Establishing secure connection…Loading editor…Preparing document…

Business Counter LOI

This template is fully customizable. Edit the text, fill out the fields, and send it for signature. Give it a try!

Business Counter Letter of Intent (Counter LOI)

Date:

RECITALS

WHEREAS, Proposing Party submitted a Letter of Intent dated setting forth initial terms for the proposed transaction described as ;

WHEREAS, the parties have engaged in negotiations and Proposing Party now delivers this Counter LOI which identifies material revisions and conditions upon which Proposing Party is prepared to proceed with further diligence and definitive documentation; and

WHEREAS, except as expressly stated below, this Counter LOI is intended to be non‑binding and preliminary, and the parties intend that any binding obligations will be set forth in a separate definitive agreement executed by both parties.

COUNTERPROPOSAL SUMMARY

Proposing Party hereby proposes the following amendments and clarifications to the Original LOI. The changes below represent the material terms that Proposing Party requires for further negotiation and preparation of a definitive agreement.

SCOPE OF WORK

The parties intend that the definitive agreement will incorporate the following scope of work. The following description is a non‑exhaustive summary of the primary deliverables and responsibilities.

PAYMENT TERMS

Proposing Party proposes the following payment structure. All payments are due in U.S. dollars unless otherwise agreed in writing.

Late payments shall bear interest as provided below. If the parties agree to an alternate late payment remedy in the definitive agreement, that remedy will control.

TERM AND TERMINATION

The parties anticipate that the operative date range for performance under any definitive agreement will be as follows.

Term Commencement Date:     Term Expiration Date:

CONFIDENTIALITY

The parties acknowledge that in connection with negotiations and diligence they may disclose confidential, proprietary, or trade secret information. The parties agree that all such information shall be held in confidence and used solely for the purpose of evaluating and documenting the proposed transaction, and shall not be disclosed to third parties except as required by law or with the prior written consent of the disclosing party.

BINDING EFFECT; EXCLUSIVITY

Except as expressly provided in this paragraph, this Counter LOI and the negotiations contemplated hereby are non‑binding. Notwithstanding the foregoing, the parties agree that the provisions relating to Confidentiality and any agreed exclusivity period set forth below are intended to be binding and enforceable from the date of the last signature to this document.

GOVERNING LAW

This Counter LOI shall be governed by and construed in accordance with the laws of the state identified below, without regard to conflict of laws principles.

ENTIRE AGREEMENT

This Counter LOI constitutes the entire agreement between the parties with respect to the subject matter hereof and supersedes all prior proposals, representations, and understandings, whether written or oral, except that any executed confidentiality agreement between the parties shall remain in full force and effect to the extent consistent with the terms herein.

ADDITIONAL TERMS

RESPONSES AND ACCEPTANCE

Receiving Party shall have until the date specified below to accept or reject this Counter LOI. Acceptance must be executed in writing by authorized representatives of both parties and delivered to Proposing Party by the deadline.

Confidentiality provisions are binding

Exclusivity period (if any) is binding

Proposing Party:

By:

Date:

Receiving Party:

By:

Date:

Enter text✕

What the Business Counter LOI Is and when it’s used

A Business Counter LOI (Letter of Intent) is a written, typically short-form document used to propose changes to an initial business offer or to set revised terms during negotiations. It records the counterparty, core deal points (price, timing, contingencies), and whether terms are binding or non-binding, and it serves as a reference for drafting a definitive agreement.

Why use a Business Counter LOI

A clear counter LOI preserves negotiation context, reduces misunderstandings, and signals intent while allowing time to prepare definitive agreements under agreed parameters.

Why use a Business Counter LOI

Who typically prepares and receives a counter LOI

Use the counter LOI to set expectations and preserve evidence of agreed negotiation points; follow with a definitive contract or term sheet.

  • Buyers and acquiring entities: Propose revised purchase price, closing conditions, or timelines while formal agreements are prepared.
  • Sellers and target companies: Respond to offers with alternate commercial terms, representation changes, or allocation of liabilities.
  • Brokers, advisors, and attorneys: Record negotiating positions and protect parties during interim due diligence.

Step-by-step: completing a Business Counter LOI

Follow a consistent sequence to create a clear, enforceable counter LOI and to avoid omissions that can delay closing.

  • 01
    Review Original Offer: Confirm the exact terms you are countering before drafting changes.
  • 02
    Draft Revised Terms: State precise changes to price, timing, and contingencies in numbered clauses.
  • 03
    Specify Binding Intent: Explicitly state whether any clauses are binding (e.g., confidentiality, exclusivity).
  • 04
    Sign and Distribute: Obtain authorized signatures and send certified copies to all parties and advisors.

Key components to include in a professional counter LOI

A well-structured counter LOI is concise but complete: include parties, revised commercial terms, timelines, conditions, confidentiality, and signature authority.

Parties

Identify full legal names and contact information for all entities to avoid ambiguity about who is bound by the terms.

Revised Commercial Terms

State the new price, payment schedule, earnouts, or trade terms in exact figures and currency.

Material Conditions

List contingencies such as due diligence completion, financing, regulatory approvals, or third-party consents.

Timeline and Deadlines

Set dates for acceptance, closing, and milestone deliveries; clarify time zone where relevant.

Confidentiality and Exclusivity

Note any confidentiality obligations or limited exclusivity periods that survive the LOI.

Signature and Authority

Include printed name, title, date, and statement confirming signer has authority to bind the party.

Essential data fields to capture on the counter LOI

Parties: Full legal names
Effective Date: MM/DD/YYYY
Deal Terms: Price and schedule
Conditions: Contingencies listed
Confidentiality: NDA or protections
Signatures: Name, title, date

How to configure an online counter LOI workflow

Set digital workflow settings to control signer order, authentication strength, and template reuse for consistent execution.

Field Configuration
Signer Order Sequential or parallel execution
Authentication Email link, SMS code, or KBA
Template Reusable template with locked terms
Reminders Automatic reminder cadence

Options for distributing and signing the counter LOI

Ensure recipients can access and reproduce the signed record; capture an audit trail and store the final PDF in a secure system.

  • Email Link: Low friction for simple transactions
  • Secure Signing Portal: Adds stronger authentication and centralized recordkeeping
  • In-Person or Notary: Use when state law or counterpart requires notarization

Where to send, file, and archive a signed counter LOI

Follow a standard routing and storage procedure to preserve evidence and ensure timely action on the revised terms.

  • Primary Recipient: Send to the named counterparty and their counsel
  • Distribution List: Include brokers, lenders, and key stakeholders
  • Record Storage: Store signed PDF in contract repository
  • Confirmation: Send signed copy and certificate of completion

Practical tips for clear, enforceable counter LOIs

Adopt consistent drafting and review practices to reduce ambiguity and downstream disputes.

Be explicit about binding provisions
Identify which clauses are binding (for example, confidentiality or exclusivity) and state any limits. Clear labels reduce the risk of unintended obligations and litigation.
Use plain, specific language
Avoid vague terms. Define key terms (closing, effective date, delivery) to ensure shared understanding and limit differing interpretations by courts.
Limit scope of the LOI
Keep the LOI focused on primary deal points; defer complex indemnities, tax allocations, and IP assignments to definitive agreements drafted by counsel.
Preserve an audit trail
Capture timestamps, signer identity, and delivery receipts for each executed copy to document negotiation history and acceptance timing.

Sample scenarios showing how counter LOIs are used

Real-world examples illustrate common uses: adjusting purchase price after due diligence and setting interim confidentiality obligations.

Optica Ventures — Counter on valuation

During due diligence Optica proposed a revised price tied to net working capital adjustments

  • Counter replaced an earlier offer's earnout with a fixed holdback
  • The LOI preserved confidentiality, set a 30-day acceptance window, and guided the final purchase agreement drafting.

Martin Properties — Lease negotiation

A landlord responded with a counter LOI adjusting rent and tenant finish commitments

  • Counter clarified milestones for build-out completion
  • The signed LOI established deadlines and surviving confidentiality provisions until the lease was finalized.

Common mistakes to avoid when preparing a counter LOI

  • Leaving binding status ambiguous, which can create unintended contractual obligations and litigation risk.
  • Failing to identify authorized signers, resulting in signed documents being rejected for lack of authority.
  • Using inconsistent terms across documents, which leads to negotiation confusion and drafting delays.
  • Not capturing dates and deadlines explicitly, causing missed milestones or expiry disputes.

Consequences and legal risks from errors in a counter LOI

Unintended Obligation: May create enforceable duty
Reliance Damages: Counterparty may claim losses
Delay to Closing: Negotiation or drafting stalls
Regulatory Exposure: Failing disclosures can trigger fines
Confidentiality Breach: Unauthorized disclosures risk liability
Invalid Signature: Missing authority can void LOI

Typical eSignature vendor comparison for executing counter LOIs

Compare baseline pricing and key capabilities for electronic execution. signNow appears first for parity of comparison.

signNow DocuSign Adobe Sign PandaDoc HelloSign
Starting Price $8/user/mo $15/user/mo $14/user/mo $19/user/mo $15/user/mo
Free Trial 7-day free trial Varies by plan Varies by plan Varies by plan Varies by plan
Bulk Send Yes (Business Premium) Yes Yes Yes No
Audit Trail Yes Yes Yes Yes Yes
HIPAA Compliant Yes Yes Yes No No
Envelope Cap No envelope cap 100 envelopes/user/year Varies by plan Varies by plan Varies by plan

Frequently asked questions about Business Counter LOIs

Answers to common questions about enforceability, signatures, digital execution, and next steps after signing a counter LOI.


Need help? Contact support

be ready to get more
Join over 28 million airSlate SignNow users