Objectives
A one- to two-sentence statement of what the demo must demonstrate and which customer problems it addresses, so success is measurable.
A standardized Business Demo Project clarifies goals, aligns stakeholders, and preserves an audit trail of commitments and configuration used during the demonstration.
The document is used across sales, product, and customer success teams to coordinate demo logistics and expectations.
Finalized copies are shared with customers and retained internally to support follow-up, compliance, and onboarding activities.
A one- to two-sentence statement of what the demo must demonstrate and which customer problems it addresses, so success is measurable.
Define included features, data sets, and excluded items to avoid feature creep during the live demonstration and subsequent evaluations.
Describe test accounts, sample data, integrations, and any limitations of the demo environment so the customer sees exactly what was used.
List internal presenters and customer participants with responsibilities for setup, facilitation, and Q&A to avoid last-minute confusion.
Provide start time, duration, pre-demo checklist, and post-demo follow-up tasks so stakeholders can plan resources and decisions.
Capture sign-off criteria or next-step triggers that indicate the demo met expectations and permits progression to proof-of-concept or purchase.
| Field | Configuration |
|---|---|
| Routing order | Sequential or parallel signer routing per agreement needs. |
| Authentication | Email link by default; use SMS or KBA for higher assurance. |
| Reminder cadence | Automated reminders at 3, 7, and 14 days if unsigned. |
| Retention policy | Store executed copy with audit trail for required retention period. |
Validate platform compatibility, export formats, and authentication options before sending the document.
A signed PDF of the executed Business Demo Project with embedded audit trail and time stamps for evidentiary use.
Detailed setup instructions, account credentials (where permitted), and any scripts or sample data used during the demo.
A brief record of agreed next steps, decision owners, and deadlines to track post-demo actions.
An itemized record of edits and versions leading to the executed document for transparency and dispute avoidance.
Complete dry run and environment checks at least 3 business days before the demo.
Allow 2–5 business days for the customer to review and request edits.
Specify a signature due date to trigger next steps; commonly 7–14 days after delivery.
Schedule post-demo decision or POC kickoff within 14–30 days to maintain momentum.
Store executed copy in records within 24–72 hours of final signature.
| signNow | DocuSign | Adobe Sign | PandaDoc | HelloSign | |
|---|---|---|---|---|---|
| Starting Price | $8/user/mo | $15/user/mo | $14/user/mo | $19/user/mo | $15/user/mo |
| Free Trial | Yes, 7-day trial | Varies by plan | Varies by plan | Varies by plan | Varies by plan |
| Bulk Send | Yes | Yes | Yes | Yes | No |
| Audit Trail | Yes | Yes | Yes | Yes | Yes |
| HIPAA Compliant | Yes | Yes | Yes | No | No |
| Envelope Cap | No cap | 100 envelopes/user/year | Varies by plan | Varies by plan | Varies by plan |