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Business Goodwill Report

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Business Goodwill Report and Engagement Agreement

Parties and Report Identification

Client Name:

Valuation Firm Name:

Sole proprietorship    Partnership    Limited Liability Company    Corporation    Other:

Recitals (WHEREAS)

WHEREAS, Client Name: owns or controls the business identified above; and

WHEREAS, Valuation Firm Name: is engaged to measure the goodwill and related intangible assets of the business in accordance with accepted valuation practices; and

WHEREAS, the parties desire an express written engagement setting forth the scope of work, assumptions, and terms under which the Business Goodwill Report will be prepared and delivered.

Scope of Work

The Valuation Firm will prepare a written Business Goodwill Report addressing the valuation of goodwill and related intangible assets for the business as of Valuation Date: . The report will include identification of intangible assets, normalization adjustments to historical financial statements, applicable valuation approaches, and a concluded goodwill value with supporting analysis.

Valuation Methodology and Assumptions

Valuation Date: . Fiscal Year End: .

The Valuation Firm will consider one or more accepted approaches including the income approach (capitalization or discounted cash flow), market approach (comparative multiples), and cost approach (where applicable). The parties acknowledge that conclusions will be drawn using reasonable judgment and available information; adjustments and assumptions will be disclosed in the report.

Payment Terms

Fee Amount: . Payment Schedule:

A non-refundable deposit may be required to commence work. Late payments shall incur interest at the rate of per month on outstanding amounts, together with any collection costs.

Term and Termination

Engagement Start Date: . Anticipated Completion Date: .

Either party may terminate this engagement for material breach or insolvency upon written notice. Termination by either party requires prior written notice to the other party at least days in advance, except where immediate termination is warranted by law or gross misconduct. Upon termination, Client shall pay for all work performed to the date of termination and for reasonable wind-down costs.

Confidentiality

The Valuation Firm and the Client shall treat as confidential all non-public financial data, trade secrets, and proprietary information furnished in connection with this engagement. Confidential information shall not be disclosed to third parties except as required by law or with the prior written consent of the disclosing party. Notwithstanding the foregoing, the Valuation Firm may disclose summary conclusions to prospective purchasers or advisors provided such disclosure does not include confidential financial details without Client consent.

Representations, Warranties and Certifications

The Client represents and warrants that all information supplied to the Valuation Firm is true, complete and not misleading. The Client agrees to promptly notify the Valuation Firm of any material change in the facts or circumstances that would affect the conclusions in the report. The Client further certifies the documents listed below are provided and accurate to the best of the Client's knowledge:

Financial statements (historical)    Tax returns    Customer lists/contracts    Lease agreements    Other:

Owner Certification: I hereby certify that the information provided is true and that I have authority to request this valuation. I certify the above.

Governing Law; Entire Agreement

This Agreement and any disputes arising out of this engagement shall be governed by the laws of the State of without regard to its conflict of laws principles.

This document, together with any schedules and attachments expressly incorporated herein, constitutes the entire agreement between the parties with respect to its subject matter and supersedes all prior oral or written agreements. Any modification must be in writing and signed by both parties.

Limitation of Liability

The Valuation Firm's liability for any claim arising out of this engagement shall be limited to direct damages and shall not exceed the fees paid for the specific engagement, except in cases of willful misconduct or gross negligence. Neither party shall be liable for consequential, incidental, or punitive damages.

Certification of Report Preparation

The Valuation Firm certifies that the report will be prepared by qualified personnel and that the conclusions will reflect the professional judgment of the preparer based on the facts and assumptions set forth in the report. Preparer agrees to disclose any conflicts of interest that could reasonably be expected to impair objectivity.

Client

Party Label:

By:

Date:

Valuation Firm

Party Label:

By:

Date:

Enter text✕

What a Business Goodwill Report Is and When It’s Used

A Business Goodwill Report documents the quantified value of a company's intangible goodwill at a defined valuation date. It synthesizes financial statements, normalized earnings, market comparables, and a valuation method (income, market, or cost approach) to estimate goodwill for transactions, buy-sell agreements, estate planning, and tax allocation. The report typically includes assumptions, sensitivities, and an expert conclusion; it is used by buyers, sellers, lenders, and advisors to support negotiation positions and regulatory or tax disclosure when an allocation of purchase price is required.

Why a Clear Goodwill Report Matters

A transparent Business Goodwill Report helps parties agree on intangible value, supports tax and financial reporting, reduces negotiation friction, and documents assumptions for future audits or disputes.

Why a Clear Goodwill Report Matters

Who Typically Prepares and Relies on This Report

Several roles interact with a Business Goodwill Report during a sale, financing, or tax review.

  • Business owners and sellers — use the report to substantiate asking price and allocation of sale proceeds.
  • Buyers and investors — rely on valuation detail to assess purchase price, earn-out targets, and risk.
  • Accountants and valuation specialists — prepare and corroborate assumptions, often providing expert testimony if needed.

In practice, a valuation expert or CPA usually prepares the report and counsel reviews it for legal and tax implications.

Core Sections Every Professional Report Should Include

A complete Business Goodwill Report structures findings so reviewers can trace inputs to the final value conclusion and test sensitivity to key assumptions.

Executive Summary

One-page overview of purpose, valuation date, conclusion, and intended recipients for quick review by nontechnical stakeholders.

Valuation Methods

Clear description of income, market, or cost approaches used, with rationale for method selection and alternative approaches considered.

Financial Analysis

Normalized historical financials, adjustments, and forecasts showing how earnings or cash flows were derived and capitalized.

Market Comparables

Comparable company and transaction data used to benchmark multiples, including sources, adjustments, and relevance.

Assumptions & Adjustments

Key assumptions (growth, discount rates, synergy estimates) and one-way sensitivity analyses explaining value drivers.

Conclusion & Certification

Final goodwill figure, reconciliation to purchase price if applicable, signer certification, and limitations or intended-use statements.

Security and Compliance Considerations for Report Handling

Encryption: TLS 1.2/1.3 in transit; AES-256 at rest
Access Controls: Role-based permissions and 2FA options
Audit Trail: Timestamps, IP addresses, and action logs
BAA Availability: HIPAA BAA available upon request
Certifications: SOC 2 Type II and ISO 27001
Retention: Tamper-evident retention policies

Step-by-Step: Preparing and Finalizing a Business Goodwill Report

Follow a clear sequence to collect evidence, calculate goodwill, and obtain authorized signatures to ensure defensibility.

  • 01
    Gather Documents: Collect financials, contracts, and market data before modeling.
  • 02
    Select Method: Choose income, market, or cost approach with rationale.
  • 03
    Draft Report: Prepare assumptions, calculations, and sensitivity tables.
  • 04
    Review & Sign: Have advisors and authorized signers verify and sign.

Configuring an Online Workflow for Report Completion

Set up a repeatable digital workflow for uploading source files, placing signature fields, and routing to reviewers and signers.

Field Configuration
Document Format PDF or DOCX accepted; prefer locked PDF for final version
Signature Method Email link or SMS code; add KBA for higher assurance
Authentication Two-factor or ID verification for external signers
Notifications Automatic reminders and completion receipts

Where to Send the Completed Report

Distribute the finalized report to all parties who require a certified copy and to any filing or escrow agent tied to the transaction.

  • Buyer / Investor: Provide certified copy for due diligence and accounting records.
  • Seller / Tax Advisor: Retain for tax allocation and potential audit support.
  • Lender / Escrow: Supply to support financing covenants or closing conditions.
  • Regulatory or Tax Authorities: Produce upon request during an audit or as supporting tax documentation.

Digital Signing and Platform Needs

Choose a platform that supports secure e-signatures, audit trails, and the file formats you use for final reports.

  • File Formats: PDF, DOCX accepted
  • Integrations: Salesforce, NetSuite, Google Workspace
  • Authentication Options: Email, SMS code, ID verification

Ensure the platform can produce a tamper-evident signed PDF with an audit certificate and meets any industry-specific compliance needs.

Timing to Keep in Mind During Transactions

Deadlines vary by transaction; align report delivery with due diligence windows, signing, and related tax filing schedules.

Due Diligence Window:

Typically 30–90 days depending on transaction complexity

Closing Date Alignment:

Finalize report prior to closing to enable allocation

Tax Return Filing:

Include allocation schedules with tax returns (file by April 15)

Escrow Conditions:

Provide certified copies to escrow as a closing deliverable

Audit Requests:

Be prepared to produce supporting workpapers on auditor request

Common Mistakes to Avoid When Preparing the Report

  • Using unaudited or inconsistent financials without clear reconciliations and notes.
  • Failing to document normalization adjustments and one-time items for transparency.
  • Applying comparables without adjusting for size, geography, or control premiums.
  • Omitting an explicit valuation date or failing to align market data with that date.

Primary Risks and Potential Consequences

Audit Exposure: IRS may challenge allocations
Valuation Disputes: Counterparties can contest assumed value
Tax Adjustments: Reallocation can change tax liabilities
Contractual Liability: Misstatements can trigger indemnities
Confidentiality Loss: Improper sharing risks disclosure
Delayed Closing: Incomplete reports can postpone transactions

eSignature Vendor Comparison for Executing Business Goodwill Reports

Compare core pricing and feature differences relevant to securely signing and storing valuation reports; signNow is listed first per vendor convention.

signNow DocuSign Adobe Sign PandaDoc HelloSign
Starting Price $8/user/mo $15/user/mo $14/user/mo $19/user/mo $15/user/mo
Free Trial 7-day free trial Varies by vendor Varies by vendor Varies by vendor Varies by vendor
Bulk Send Yes Yes Yes Yes No
Audit Trail Yes Yes Yes Yes Yes
HIPAA Compliant Yes Yes Yes No No

Representative Examples of Electronic Execution in Practice

Real organizations use digital signing and structured reports to speed transactions and preserve audit evidence.

Martin Properties — Tim Martin

Tim Martin used electronic execution for property-related transaction documents to streamline closings.

  • He emphasized mobile and offline capabilities.
  • "I can process and execute all of these documents online with 100% compliance and built-in security. Whether on mobile or working offline, I can get forms back to their necessary parties efficiently."

Xerox — Kodi-Marie Evans

Xerox integrated electronic signing into NetSuite-based workflows for standardized documents.

  • This ensured consistent formats across teams.
  • "airSlate SignNow provides us with the flexibility needed to get the right signatures on the right documents, in the right formats, based on our integration with NetSuite."

Frequently Asked Questions About Business Goodwill Reports

Answers to common questions about legality, signing, errors, and retention for Business Goodwill Reports.


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