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Business Plan

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BUSINESS PLAN AND CONSULTING AGREEMENT

Date Prepared:    Contact:    Email:

Executive Summary

Company Overview

Date of Formation:    State of Formation:

Sole Proprietorship    Partnership    LLC    Corporation    Other:

Market Analysis

Products and Services

Marketing and Sales Strategy

Operations Plan

Management and Organization

Financial Projections

Funding Requirements

Risk Assessment

Appendix and Supporting Documents

General Business Agreement — Recitals and Terms

This Business Plan and Consulting Agreement (the "Agreement") is entered into on between Client Name: and Consultant Name: .

WHEREAS, the Client desires to procure a written business plan and related advisory services to support the Client's commercial objectives and financing efforts; and

WHEREAS, the Consultant represents that it has the skill, experience and staff necessary to prepare the business plan and to provide consulting services described herein; and

WHEREAS, the parties wish to set forth in writing the scope, payment, confidentiality and other material terms upon which such services will be provided.

Scope of Work

Consultant shall deliver the business plan described above, including financial projections, market research, and an executive summary, and shall perform advisory services for implementation of the plan as reasonably requested by Client. All deliverables shall be provided in the formats and within the schedule set forth in the Scope of Work.

Payment Terms

Invoices not paid within thirty (30) days of invoice date shall accrue interest at the rate set forth above and Client shall be responsible for collection costs and reasonable attorneys' fees incurred to obtain payment.

Term and Termination

Term Start Date:    Term End Date:

Either party may terminate this Agreement for material breach by the other party if such breach is not cured within the notice period set forth above. Termination for convenience by either party requires written notice as provided above. Upon termination Client shall pay Consultant for services performed through the effective date of termination and reasonable costs of winding down work.

Confidentiality

For purposes of this Agreement, "Confidential Information" shall mean all non-public information disclosed by one party to the other, including but not limited to financial data, customer lists, operational plans, trade secrets, and the business plan deliverable. The receiving party shall (i) hold Confidential Information in strict confidence, (ii) use Confidential Information solely for performance under this Agreement, and (iii) restrict disclosure to employees and contractors with a need to know who are bound by confidentiality obligations no less protective than those contained herein.

Confidentiality obligations shall survive termination of this Agreement for a period of three (3) years, provided that trade secrets shall be protected for as long as they remain trade secrets under applicable law. Notwithstanding the foregoing, disclosure required by applicable law or court order is permitted if the receiving party promptly notifies the disclosing party and cooperates to seek protective relief.

Governing Law

This Agreement shall be governed by and construed in accordance with the laws of the State of without regard to conflict of law principles. The parties consent to the exclusive jurisdiction of the state and federal courts located in that state for resolution of disputes.

Entire Agreement

This Agreement, together with any attachments and the Scope of Work, constitutes the entire understanding between the parties with respect to the subject matter hereof and supersedes all prior or contemporaneous agreements, representations and understandings. Any modification to this Agreement must be in writing and signed by duly authorized representatives of both parties.

Each party represents and warrants that it has the full right, power and authority to enter into this Agreement and to perform its obligations hereunder, and that the person signing on its behalf is authorized to bind such party.

Client Name:

By:

Date:

Consultant Name:

By:

Date:

Enter text✕

What a Business Plan Is and when it's used

A Business Plan is a structured document that describes a company's objectives, market analysis, operational model, financial projections, and funding needs. It serves internal planning, external fundraising, lender review, and partner evaluation. A clear Business Plan helps align leadership, supports due diligence, and records assumptions that guide execution and performance measurement over time.

Why a clear Business Plan matters

A formal Business Plan translates strategy into measurable goals, clarifies resource needs, and provides evidence of viability to investors and lenders. It reduces ambiguity for stakeholders, supports valuation and underwriting, and documents assumptions used for budgeting and compliance.

Why a clear Business Plan matters

Who typically prepares and reviews a Business Plan

Different stakeholders create or consume Business Plans depending on purpose; the following list shows common roles.

  • Founders and executives preparing strategy, fundraising materials, and internal roadmaps.
  • Finance teams compiling financial models, forecasts, and funding requests for lenders and investors.
  • Advisors, attorneys, and accountants reviewing for compliance, tax implications, and legal structure.

Tailor content and level of detail to the audience—investors need projected ROI and risk, lenders need collateral and repayment plans, and internal teams need operational KPIs.

Core sections to include in a professional Business Plan

A professional Business Plan follows a consistent structure so readers can quickly assess market opportunity, execution strategy, and financial credibility.

Executive Summary

One- to two-page concise overview of the business model, value proposition, target market, funding needs, and key financial highlights that invites deeper review.

Market Analysis

Research on target customers, market size, trends, competitive landscape, and go-to-market positioning that supports the revenue assumptions in financial projections.

Products & Services

Description of offerings, pricing, development roadmap, and differentiation including any IP or regulatory constraints that affect time-to-market.

Operations Plan

Key operational processes, staffing plan, supplier relationships, facilities, and milestones for achieving product-market fit and scaling operations.

Financial Projections

Detailed multi-year projections (income statement, balance sheet, cash flow) with assumptions, break-even analysis, and sensitivity scenarios.

Funding & Use of Proceeds

Requested capital, planned uses, valuation assumptions, exit strategy and investor terms or repayment schedule for lenders.

Step-by-step: preparing and finalizing your Business Plan

Follow a staged approach to produce a complete, review-ready plan that supports fundraising and operational rollout.

  • 01
    Draft core sections: Prepare Executive Summary, Market Analysis, and Financials.
  • 02
    Validate assumptions: Cross-check market and revenue inputs with third-party data.
  • 03
    Legal and financial review: Have counsel and accounting review for compliance.
  • 04
    Finalize and distribute: Lock the document, collect required signatures, and share securely.

Setting up a digital review and signature workflow

Configure fields, signer order, and authentication to control access and produce an auditable record.

Field Configuration
Signers Ordered or parallel signing by email address
Authentication Email link, SMS code, or stronger KBA where required
Conditional Fields Show or hide sections based on funding option selected
Audit Trail Capture timestamps, IP, and actions for compliance

Where to send or file the Business Plan

Distribution depends on purpose: investor review, lender underwriting, internal approval, or regulatory filing.

  • Investors: Email or secure investor portal with pitch deck attached
  • Lenders: Submit with financial statements and collateral documents
  • Internal Stakeholders: Share via collaboration platform for feedback
  • State Filings: Only attach if required to support incorporation or offering

Digital signing and file format requirements

Ensure the platform you use supports the file types, integrations, and authentication your recipients require.

  • File Formats: PDF and DOCX recommended
  • Integrations: CRM and cloud storage supported
  • Authentication: Email, SMS, or KBA options

Choose settings that balance signer convenience and required identity assurance; stronger authentication may be needed for investor or regulated transactions.

Common timeline expectations when preparing a Business Plan

Typical schedules vary by scope and audience; plan buffer time for reviews and fundraising cycles.

Initial Drafting:

Allow 2–4 weeks for a full first draft

Financial Modeling:

Plan 1–2 weeks for detailed projections

Legal Review:

Allow 1–2 weeks for counsel review

Investor Feedback:

Expect 2–8 weeks for due diligence

Final Signatures:

Allow several days for remote signing and notarization where required

Key milestones from concept to signed plan

A milestone sequence helps coordinate contributors and external reviewers during plan preparation.

01

Concept & Research

Define opportunity and collect market data for assumptions.

02

Draft & Model

Assemble narrative and build financial schedules and scenarios.

03

Review & Revise

Solicit legal, accounting, and executive feedback and update.

04

Finalize & Sign

Execute signatures, obtain notarization if required, and distribute copies.

Common mistakes when preparing a Business Plan

  • Overly optimistic revenue assumptions without documented sources lead to credibility loss with investors.
  • Leaving financial formulas undocumented causes confusion and delays during due diligence checks.
  • Using inconsistent entity names or dates can cause legal and banking onboarding problems.
  • Failing to secure signature authority or proper approvals delays execution and funding disbursements.

Risks and legal consequences to be aware of

Misrepresentation: May expose parties to fraud claims and damages
Tax Impact: Incorrect projections can affect tax planning
Contractual Gaps: Unclear terms can cause enforceability disputes
Data Exposure: Sensitive information breach risks regulatory penalties
Authority Issues: Unsigned or improperly signed plans may lack legal effect
Funding Delays: Missing required documentation can pause financing

Essential data elements to protect in a Business Plan

Financials: Revenues, costs, and forecasts
Customer Lists: Identifiable client data
IP Details: Trade secrets and patent strategy
Contracts: Third-party and supplier agreements
Personal Data: Employee or founder PII
Signatures: Signed approvals and authorizations

eSignature pricing and feature comparison relevant to Business Plan signing

Comparison of starting prices and common feature availability for eSignature vendors; signNow appears first per dataset guidance.

signNow DocuSign Adobe Sign PandaDoc HelloSign
Starting Price $8/user/mo $15/user/mo $14/user/mo $19/user/mo $15/user/mo
Free Trial 7-day free trial Varies by vendor Varies by vendor Varies by vendor Varies by vendor
Bulk Send Yes (Business Premium) Yes Yes Yes No
Audit Trail Yes Yes Yes Yes Yes
HIPAA Compliant Yes (BAA available) Yes Yes No No
Envelope Cap No envelope cap 100 envelopes/user/year Varies by plan Varies by plan Varies by plan

Frequently asked questions about Business Plans and e-signatures

Answers to common questions about legal validity, notarization, updates, storage, and technical issues when finalizing a Business Plan.


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