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Business PPC Application Form

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BUSINESS PPC APPLICATION & SERVICES AGREEMENT

Recitals

WHEREAS, Client Name: (the "Client") seeks to engage Service Provider to perform pay-per-click advertising services; and

WHEREAS, Service Provider Name: (the "Provider") represents that it has the expertise, personnel, and authority to provide such services under the terms set forth below.

NOW, THEREFORE, in consideration of the mutual promises contained herein, the parties agree as follows.

Applicant (Business) Information

LLC    Corporation    Partnership    Sole Proprietor    Other:

Campaign Profile & Objectives

Lead Generation    E-commerce Sales    Brand Awareness    Store Visits    Other:

Desired Start Date:

Estimated End Date:

Scope of Work

The Provider will provide pay-per-click campaign management services as described below. The Scope of Work outlines deliverables, reporting cadence, optimization activities, and campaign governance.

Payment Terms

Client shall pay Provider fees for services and advertising spend as set forth below. Provider will invoice Client in accordance with the selected billing schedule. All sums are payable in U.S. dollars and are exclusive of any taxes for which Client is responsible.

Term and Termination

This Agreement commences on the Effective Date and continues for the Initial Term unless earlier terminated in accordance with this section.

Effective Date:

Initial Term End:

Either party may terminate for material breach if the breaching party fails to cure within the notice period. Client remains responsible for all costs and advertising spend incurred through the effective date of termination, and Provider may suspend services for nonpayment after providing written notice.

Confidentiality

Each party acknowledges that it may receive Confidential Information of the other. "Confidential Information" includes non-public business, marketing, technical, or financial information disclosed orally or in writing. The receiving party shall: (a) use Confidential Information only to perform its obligations under this Agreement; (b) disclose such information only to employees, contractors, or advisors who have a need to know and who are bound by confidentiality obligations no less protective than this Agreement; and (c) take reasonable measures to protect the Confidential Information from unauthorized disclosure. Confidential Information does not include information that is: (i) publicly available through no act or omission of the receiving party; (ii) rightfully received from a third party without restriction; or (iii) independently developed without use of the disclosing party's Confidential Information. Upon termination, the receiving party shall return or destroy Confidential Information upon written request.

Representations, Warranties & Compliance

Client represents and warrants that it has all rights to content, trademarks, and landing pages provided to Provider and that the goods or services advertised comply with applicable laws and platform policies. Client shall indemnify and hold Provider harmless from claims arising from Client content, ad creatives, or products. Provider warrants that it will perform services in a professional manner consistent with industry standards but does not guarantee specific results.

Governing Law & Dispute Resolution

This Agreement shall be governed by and construed in accordance with the laws of the State of , without regard to conflict of laws principles. Any dispute arising under or in connection with this Agreement shall be resolved by binding arbitration in the county specified by the governing law unless the parties mutually agree otherwise.

Entire Agreement

This Agreement, including all appendices, exhibits and statements of work executed hereunder, constitutes the entire agreement between the parties with respect to the subject matter and supersedes all prior and contemporaneous agreements and understandings, whether written or oral. Any amendment must be in writing and signed by authorized representatives of both parties.

Client Certifications

By signing below, Client certifies that all information provided in this application is true and complete, that Client is authorized to enter into this Agreement, and that Client has the rights to use the intellectual property and content provided to Provider. Client acknowledges that advertising platforms may impose additional terms and restrictions and that Provider may refuse to run ads that violate platform policies.

Acknowledgement: I certify the foregoing statements and request Provider to commence services pursuant to this Agreement.

Additional Notes / Special Instructions

Client

Printed Name:

By:

Date:

Service Provider

Printed Name:

By:

Date:

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What the Business PPC Application Form Is and when it’s used

The Business PPC Application Form is a standardized document organizations use to request or authorize a pay-per-click advertising account, campaign management services, or platform access for a commercial entity. It collects business identity, tax and billing data, authorized signer details, payment authorization, and campaign parameters so providers can onboard advertisers, verify billing credentials, and apply account-level settings. The form is often used by marketing agencies, in-house teams, and platform resellers to establish contractual and financial responsibility before ad spend begins.

Why completing a clear PPC application matters

A complete Business PPC Application Form reduces onboarding delays, prevents billing errors, and documents authorization for ad spend and account access. Accurate data supports regulatory checks, tax reporting, and contract enforcement while making it easier to attach supporting documents and start campaigns on schedule.

Why completing a clear PPC application matters

Who typically completes this form

Several internal and external roles complete or approve the Business PPC Application Form depending on organization size and process.

  • Marketing managers or digital advertising leads who request account setup and define campaign objectives and budgets.
  • Finance or accounts payable staff who supply EIN/TIN, billing address, and payment authorization for ad invoices.
  • Agency account executives or authorized agents who act on behalf of clients and enter third-party access permissions.

Ensuring the correct role completes each section lowers the risk of disputes, unauthorized spend, and slow campaign activation.

Authorized signers and delegates

Authorized Officer

CEO, President, or CFO: signs to bind the legal entity to billing and service terms. The signer should be listed on corporate records or expressly authorized by corporate resolution to avoid later disputes.

Agency Representative

Marketing Director or Agency Account Lead: signs when the agency is authorized to act on the advertiser’s behalf. Include written authorization or power-of-attorney documentation when third parties will manage ad spend.

Primary fields and sections to include in a professional form

A well-structured Business PPC Application Form groups identity, authorization, financial, and campaign configuration fields so reviewers can verify eligibility and complete onboarding without back-and-forth.

Business identity

Legal business name, DBA, business type (LLC, Corp, Sole Proprietor), and state of formation to match tax records and contracts.

Tax information

EIN/TIN and W-9 request language when required for U.S. payers; needed for tax reporting and backup withholding checks.

Billing details

Billing address, invoice recipient, payment method authorization, and purchase order number if applicable for invoice routing.

Authorized signers

Name, title, email, and phone for individuals permitted to approve spend, pause campaigns, or change billing settings.

Campaign parameters

Intended monthly budget, targeting preferences, media channels, and any contractual KPIs or service-level notes.

Compliance & attestations

Checkboxes for advertiser attestations (compliance with platform policies, truthfulness of ads, data handling consents).

Step-by-step: completing and submitting the form

Follow these four steps to gather required information, complete fields, attach documents, and finalize authorization for account onboarding.

  • 01
    Prepare documentation: Collect EIN letter, business formation documents, and payment authorization before starting.
  • 02
    Complete form fields: Enter legal names, billing, and campaign details carefully using requested formats.
  • 03
    Attach supporting files: Upload W-9, proof of authority, and any required trade licenses or permits.
  • 04
    Sign and submit: Sign electronically or in ink as required, then submit via the requested channel.

If you need to update or amend the form

Use this six-step grid to revise submitted applications while preserving an audit trail and authorization record.

01

Request amendment:

Notify administrator of desired changes.
02

Prepare revision:

Edit the source form or create an amendment page.
03

Attach evidence:

Include documents supporting the change (e.g., new EIN letter).
04

Re-authorize:

Have an authorized signer approve the revision.
05

Record change:

Log amendment date and approver in the form history.
06

Archive prior version:

Retain original per retention policy.

Where to send or file the completed form

Choose the destination that matches the onboarding process set by the platform or agency to avoid processing delays.

  • Platform upload: Upload to the advertiser onboarding portal supplied by the ad platform or agency.
  • Email submission: Send to the designated operations or billing inbox with required attachments.
  • Secure file share: Use approved cloud storage (SFTP or secure workspace) for large attachments.
  • Paper filing: Mail or deliver hard copies only when expressly requested by the recipient.

Common online form settings for digital completion

Recommended configuration options when you convert this template into an online workflow or e-form.

Field mapping Map form fields to CRM contact and billing records
Conditional fields Show payment fields only if billing required
Authentication Use email + SMS code for signer verification
Template name Use clear, versioned template naming
Save & reuse Enable prefill from account profile for repeat clients

Digital signing, integrations, and file format support

Verify platform compatibility and available integrations before enabling e-submission to avoid technical rework.

  • Integrations: Salesforce | NetSuite | Google Workspace
  • File formats: PDF, DOCX, XLSX
  • Auth options: Email, SMS, KBA

Use platforms that support audit trails, secure storage, and the export formats needed for accounting and legal teams.

How this form differs from related documents

Quick comparison to help choose the right document when onboarding advertisers or formalizing services.

Criteria PPC Application Marketing Services Agreement
Purpose setup account define service terms
Signatures required yes, authorized signer yes, both parties
Notarization rarely required rarely required
Typical attachments w-9, ein proof sow, insurance certificates

Typical eSignature vendor pricing and capability snapshot

Basic pricing and feature indicators for common eSignature vendors — signNow is listed first per standard comparisons.

signNow DocuSign Adobe Sign PandaDoc HelloSign
Starting Price $8/user/mo $15/user/mo $14/user/mo $19/user/mo $15/user/mo
Free Trial 7-day free trial Varies Varies Varies Varies
Bulk Send Yes Yes Yes Yes No
Audit Trail Yes Yes Yes Yes Yes
HIPAA Compliant Yes Yes Yes No No

Required information checklist for compliance and verification

Legal name: Exact entity name
Tax ID: EIN or TIN
Billing info: Address and invoice contact
Signer details: Name, title, email
Payment authorization: Card or ACH consent
Attachments: W-9, formation docs

Supporting documents you should attach

Attach common supporting documents to reduce verification time and avoid follow-up.

W-9 or W-8

Completed W-9 (U.S. entities) or appropriate W-8 for foreign entities to support tax reporting and avoid backup withholding; ensure TIN matches legal name.

EIN verification

IRS CP 575 or EIN confirmation letter to validate employer identification and support billing and tax withholding decisions.

Proof of authority

Corporate resolution, power of attorney, or agency agreement showing the signer is authorized to contract on behalf of the entity.

Billing authorization

Signed payment authorization form or signed invoice terms if pre-authorizing recurring billings for ad spend.

Common mistakes that delay onboarding

  • Providing an incorrect or mismatched EIN/TIN that triggers tax-validation failures and possible backup withholding.
  • Missing or illegible supporting documents (W-9, authority letters) requiring manual follow-up and extending setup time.
  • Using a signer without documented authorization, which can void the onboarding or require re-execution with proper authority.
  • Submitting contradictory campaign or budget details that require clarifying emails and re-approval before ads can run.

Penalties and immediate risks of incorrect or incomplete forms

Backup withholding: 24% withholding risk
Information return fines: 1099 penalties up to $330/form
Contract disputes: Invalid signatures risk unenforceability
Delayed campaigns: Operational delays and lost ad windows
Compliance breach: HIPAA/sector violations exposure
I-9 penalties: I-9 paperwork fines (8 CFR §274a.2)

Best practices for accurate, efficient completion

Apply these practices to lower friction during onboarding and maintain a defensible audit trail.

Use authoritative data sources
Pull legal names, addresses, and EINs from formation documents or IRS confirmation rather than free-text memory to prevent mismatches during verification.
Enable conditional online fields
Show only the fields necessary for the advertiser’s entity type (individual, LLC, corporation) to reduce errors and simplify review.
Capture signer consent for e-records
When using electronic signatures for consumer-facing records, provide the ESIGN consumer disclosure and record consent per 15 U.S.C. §7001(c).
Preserve an audit trail
Retain timestamps, IP addresses, and signer authentication records to support attribution and defend against contract disputes.

Real-world examples of form use and outcomes

These examples illustrate how organizations use standardized onboarding forms to accelerate setup while tracking compliance and authorization.

Optica Ventures (COO)

The company used a standardized intake form to centralize advertiser data and billing

  • Reduced back-and-forth by consolidating required attachments in one upload
  • "The interface is simple and easy-to-use for our team; more importantly, it is just as easy for our customers."

Tech Data (CEO)

Tech Data used standardized forms integrated with billing systems to shorten time-to-revenue

  • Automated mapping of EIN and billing contacts removed manual entry steps
  • "Tech Data uses airSlate SignNow to improve our internal and external customer service while increasing our speed to revenue."

Frequently asked questions about the Business PPC Application Form

Answers to typical questions about e-signing, notarization, errors, and retention for Business PPC Application Forms.


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