Scope
Precisely describe covered products, services, and geographic or vertical territories, and list any excluded items to avoid ambiguity in sales efforts.
A robust agreement reduces commercial friction by defining lead ownership, revenue sharing, compliance obligations, and termination mechanics. It protects each party’s IP, clarifies customer-facing roles, and creates measurable handoff points for sales and legal teams.
Use cross-functional review—sales, partnerships, legal, and finance—to confirm operational details and minimize downstream disputes.
The Partnerships Director or Channel Lead signs for commercial commitments related to joint go-to-market activities and lead distribution; they confirm operational readiness and resource allocation in writing.
An authorized officer (CEO, CFO, or VP of Sales) executes the agreement when it creates legal obligations for the company, including revenue-sharing terms and exclusive sales arrangements.
Precisely describe covered products, services, and geographic or vertical territories, and list any excluded items to avoid ambiguity in sales efforts.
Set the process for lead submission, acceptance windows, qualification criteria, and proof requirements for claiming credit on a sale.
State gross-to-net calculations, timing of payments, invoicing procedures, and treatment of refunds, chargebacks, or discounts.
Allocate ownership of co-branded materials, joint deliverables, and any jointly developed intellectual property with licensing terms as needed.
Include data processing rules, responsibility for breach notifications, and a HIPAA BAA if protected health information is exchanged.
Define notice periods, wind-down responsibilities, residual commissions, and post-termination support or non-solicitation obligations.
| Field | Configuration |
|---|---|
| Signing Order | Sequential signing by partnerships, legal, then authorized officer |
| Authentication | Email verification with optional SMS or KBA per party risk profile |
| Conditional Fields | Show revenue-share details only after product selection is completed |
| Audit Trail | Enable full event log and downloadable certificate of completion |
Verify platform compliance needs such as HIPAA, ESIGN/UETA adherence, and retention before finalizing the workflow.
30 calendar days from first contact is a common standard
Net 30 after invoice receipt unless specified otherwise
30–90 days written notice depending on clause
14–30 days to attempt internal resolution before arbitration
Quarterly reconciliation cycle with supporting documentation
Capture lead source and submit registration with required proof
Coordinate demos and proposal ownership per clause
Execute purchase agreement and record revenue event
Assign support owner and reconcile commissions
| Criteria | Co-Sell Agreement | Referral Agreement |
|---|---|---|
| Sales involvement | joint selling | introduction only |
| Revenue sharing | shared revenue | fixed referral fee |
| Lead ownership | joint rules | referrer retains credit |
| Operational obligations | joint support obligations | minimal post-intro duties |
| signNow | DocuSign | Adobe Sign | PandaDoc | HelloSign | |
|---|---|---|---|---|---|
| Starting Price | $8/user/mo | $15/user/mo | $14/user/mo | $19/user/mo | $15/user/mo |
| Free Trial | 7-day free trial | Trial varies | Trial varies | Trial varies | Trial varies |
| Bulk Send | Yes (Business Premium) | Yes | Yes | Yes | Varies |
| Audit Trail | Yes | Yes | Yes | Yes | Yes |
| HIPAA Compliant | Yes (BAA available) | Yes | Yes | No | No |