Identifiers
Brand color name and internal code used to reference the color in asset libraries and purchase orders.
A precise Color Reference Sheet reduces production errors, speeds approvals, and preserves brand consistency across channels. It helps avoid costly reprints and contract disputes by documenting agreed color values and acceptable tolerances.
Brand color name and internal code used to reference the color in asset libraries and purchase orders.
Pantone, HEX, RGB, CMYK, and Lab values listed together so different vendors can translate accurately between digital and print.
Where and how the color should be applied (e.g., primary brand, accent, CTA), with examples for light and dark backgrounds.
Acceptable variance ranges (Delta E, screening notes) and substrate considerations to manage expectations during printing.
Separate guidance for digital screens, coated/uncoated paper, textiles, and signage to avoid unintended shifts in appearance.
Fields for approver name, title, signature/date, and version number to track authorized releases and revisions.
| Field | Configuration |
|---|---|
| Color Code Fields | Make HEX and numeric fields required with format validation |
| Tolerance Field | Use dropdowns for Delta E ranges to standardize inputs |
| Media Selector | Conditional fields that show substrate-specific CMYK values |
| Approval Routing | Set sequential signatures and email notifications for approvers |
Use file formats and integrations that preserve numeric color data and metadata during transfer.
| signNow | DocuSign | Adobe Sign | PandaDoc | HelloSign | |
|---|---|---|---|---|---|
| Starting Price | $8/user/mo | $15/user/mo | $14/user/mo | $19/user/mo | $15/user/mo |
| Free Trial | 7-day free trial | Varies by vendor | Varies by vendor | Varies by vendor | Varies by vendor |
| Bulk Send | Yes (Premium tier) | Yes | Yes | Yes | Varies |
| Audit Trail | Yes | Yes | Yes | Yes | Yes |
| Envelope Cap | No envelope cap | 100 envelopes/user/year | Varies by plan | Varies by plan | Varies by plan |
Design team finalized the palette and published a sheet for vendors
A manufacturer received the sheet with substrate notes
Assign clear signatory authority and version control so vendors only act on the most recent, approved sheet.
| Criteria | Color Reference Sheet | Brand Style Guide |
|---|---|---|
| Purpose | technical specs | broad brand rules |
| Level of Detail | numeric codes only | design examples included |
| Legal Use | production authorization | brand governance |
| Update Frequency | as needed per release | periodic brand refresh |
Allow 3–5 business days for internal review
Allow 2–4 business days for vendor proof turnaround
Standard runs require 7–14 days depending on vendor
Expedite fees apply for same-week production
Publish approved sheets with effective date and version number