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Coming Soon Property Listing

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COMING SOON PROPERTY LISTING

This Coming Soon Property Listing ("Agreement") is entered into between the undersigned Seller(s) and Listing Broker/Agent for limited pre-market marketing and reservation of listing rights on the terms set forth below. This Agreement authorizes the Broker to take specific preparatory and limited promotional actions prior to full public listing, subject to the restrictions and seller representations stated herein.

Parties and Contact Information

Property Identification

Listing Terms and Financials

Listing Price: $. Commission to listing broker: % of gross sales price unless otherwise agreed in writing.

Coming Soon Marketing Start Date: . Coming Soon Expiration / Conversion to Active Listing (if not earlier): .

Marketing, Showings and Restrictions

Permitted pre-market activities (check all that apply):

Professional photography and floorplans
Virtual tour / video production
Broker-only previews (no public advertising)
Yard sign permitted during Coming Soon period
Private showings allowed during Coming Soon (seller may limit times)

Public open houses during the Coming Soon period: Yes No

Showings before public listing shall be conducted in accordance with seller instructions and safety requirements. Broker shall obtain seller consent for any showing attendees beyond qualified buyers and cooperating brokers.

Seller Authorizations and Disclosures

The Seller represents, warrants and acknowledges the following (check appropriate boxes):

Lead-based paint (if property built before 1978): Yes No

Known material defects or prior structural/water damage: Yes No

Mold, subterranean infestation, or environmental hazards: Yes No

Broker Obligations and Limitations

Broker shall act in the Seller's best interest in marketing activities permitted by this Agreement, shall use commercially reasonable efforts to identify prospective buyers and cooperating brokers, and shall keep written records of all solicitations and showings conducted during the Coming Soon period. Broker shall not accept offers or consummate sales on behalf of Seller unless expressly authorized in writing by Seller.

Broker is authorized to post photography and preparatory marketing materials in channels agreed above. Broker shall not publicly advertise property details beyond the permitted scope until the property is converted to an Active listing. Seller retains the right to limit or revoke specific marketing activities on written notice to Broker.

Termination, Default and Remedies

This Agreement terminates on the Coming Soon Expiration date above, on conversion to full public listing, or by mutual written agreement. Seller's early termination without cause may entitle Broker to reimbursement for pre-approved third-party expenses and, if specified below, a cancellation fee.

In the event of a material breach, the non-breaching party may pursue equitable relief and/or damages. Parties agree that any dispute arising under this Agreement shall be governed by the law of the state where the property is located and that venue shall be in the appropriate state or federal court in that jurisdiction.

Indemnity and Miscellaneous

Seller shall indemnify, defend and hold Broker harmless from and against any liability, loss, claim or expense arising from Seller's misrepresentations, failure to disclose material information, or breach of this Agreement. Broker shall maintain customary broker liability insurance and shall provide evidence upon reasonable request.

Entire Agreement: This Agreement constitutes the entire agreement between the parties regarding the Coming Soon marketing period and supersedes prior oral or written statements. Any amendment must be in writing and signed by all parties.

Acknowledgement

By signing below, each party confirms they have the authority to bind the party on whose behalf they sign, that they have read and understand this Agreement, and that they consent to the limited marketing activities authorized herein.

Seller Printed Name:

By:

Date:

Broker/Agent Printed Name:

By:

Date:

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What a Coming Soon Property Listing Is

A Coming Soon Property Listing is a pre-market notice used by real estate brokers and sellers to announce an intended listing before the property is publicly active on MLS and syndication channels. It typically includes the property address, basic descriptions, photos, planned on-market date, and limited showing instructions. Purpose is to generate interest and schedule showings while complying with local MLS rules and disclosure obligations. State and MLS restrictions vary; some jurisdictions prohibit public marketing before active MLS posting. Use this listing only when all required seller consents and brokerage approvals are documented.

Why Agents and Sellers Use a Coming Soon Listing

A Coming Soon Property Listing lets sellers test market interest, collect showings, and prepare disclosures before full MLS syndication. It can create urgency among buyers while preserving confidentiality when needed. Ensure local MLS rules and seller consent are satisfied to avoid violations.

Why Agents and Sellers Use a Coming Soon Listing

Who Typically Prepares and Uses This Listing

Typical users include listing agents, sellers, brokerage administrators, and marketing coordinators who manage pre-market promotion and MLS compliance.

  • Listing agents coordinating showings and compliance with local MLS rules.
  • Sellers seeking controlled exposure and early feedback from qualified buyers.
  • Brokerage admins monitoring listing timelines and internal approvals for compliance.

Teams should consult MLS rules and document seller authorization before publishing any Coming Soon notice.

Core Elements of a Professional Coming Soon Property Listing

A professional Coming Soon Property Listing organizes essential data, required notices, and presentation elements so agents can present consistent, compliant pre-market information to MLS and prospective buyers.

Property Details

Include full street address, unit number, neighborhood, square footage, bedrooms, bathrooms, lot size, and any zoning or HOA identifiers relevant to buyer inquiries and disclosure obligations under state law.

Photos & Media

Add representative interior and exterior photos, floor plans, and a short video if available. Avoid staging misrepresentation; date media and retain originals for verification if MLS questions arise.

On-Market Date

State the planned active listing date or a range. This field determines MLS posting timing and must align with broker authorization and any required pre-listing notices.

Showing Instructions

Specify allowed showing windows, lockbox details, and any occupant privacy constraints. Clear showing rules reduce scheduling conflicts and help ensure compliance with local health or safety guidelines.

Seller Disclosures

Attach required disclosure forms and known defect statements. Documenting seller acknowledgement protects the brokerage and provides evidence of compliance if later disputes arise.

MLS Remarks

Use concise MLS-safe language. Do not include agent contact info or promotional statements unless permitted by MLS rules; follow syndication and fair housing guidelines.

Essential Data Fields to Include

Property Address: Full street address required.
Seller Name: Legal owner name as ID.
Broker Information: Broker name and license number.
On-Market Date: Enter as MM/DD/YYYY format.
Showing Rules: Times, access, and lockbox notes.
Required Disclosures: Attach signed seller disclosure forms.

Step-by-Step: Prepare and Publish a Coming Soon Listing

Follow a structured sequence to prepare, approve, and publish a Coming Soon Property Listing while documenting consent and compliance at each stage.

  • 01
    Prepare Materials: Gather photos, disclosures, and property facts.
  • 02
    Obtain Seller Consent: Get written authorization for pre-market activity.
  • 03
    Broker Approval: Secure brokerage and MLS permission as required.
  • 04
    Post & Monitor: Upload to MLS and track inquiries.

Configuring an Online Coming Soon Workflow

Configure your online form to capture required Coming Soon fields, enforce validation, and route approvals to the listing broker for sign-off.

Field Configuration
Listing Status Coming Soon | Validate seller consent
Required Fields Address, photos, disclosures | Enforce completeness
Approval Workflow Agent -> Broker -> MLS | Email notifications
Visibility Controls Limit public syndication | Control start date

Where to Send and How Distribution Works

Understand where to submit the Coming Soon Listing and how distribution pathways move it from your brokerage to MLS and syndicated portals.

  • Brokerage Portal: Upload form to brokerage system for approval and recordkeeping.
  • MLS Submission: Post to MLS once broker and seller approvals are complete.
  • Syndication Feeds: Syndicate to portals per MLS rules and timing controls.
  • Direct Distribution: Share private links with buyer agents during pre-market.

Platform and Integration Requirements

Choose a platform that supports PDF/DOCX upload, audit trails, and signer authentication for legal validity and broker records.

  • File Types: PDF, DOCX, and image files.
  • Integrations: MLS systems, Google Drive, NetSuite.
  • Authentication: Email, SMS code, or stronger KBA.

Key Dates and Deadlines to Track

Key dates for a Coming Soon Property Listing govern seller consent, MLS posting, offer review windows, and the transition to an active listing.

Seller Consent Date:

Document date when seller authorizes pre-market activity.

Planned On-Market Date:

Date MLS posting should begin; enter MM/DD/YYYY.

MLS Posting Deadline:

Meet MLS rules for maximum pre-market window before active posting.

Offer Review Window:

Set a clear deadline for submitting offers and reviewing proposals.

Conversion to Active:

Confirm conversion date and update syndication on that date.

Common Preparation Pitfalls to Avoid

  • Publishing incomplete or inaccurate property details can lead to MLS violations, buyer confusion, and potential fines from local boards if corrections are not timely.
  • Failing to obtain written seller consent or broker approval before pre-marketing risks contract disputes and may require removal of the Coming Soon notice.
  • Using promotional language or agent contact details may breach MLS rules and trigger removal or penalties; adhere to MLS-approved remark fields.
  • Neglecting to attach required disclosures or to date photos can create liability during inspection and negotiation stages.

Risks and Potential Consequences

MLS Fines: Local boards may assess fees.
Listing Removal: MLS can delist property.
Civil Liability: Claims for misrepresentation possible.
Transaction Delays: Title or escrow issues may occur.
Regulatory Scrutiny: State commission inquiries possible.
Reputational Harm: Broker and agent credibility affected.

Comparing Entry-Level eSignature Pricing and Core Features

Entry-level pricing, trial availability, bulk send, audit trails, HIPAA support, and envelope caps for common eSignature vendors; signNow is listed first as required.

signNow DocuSign Adobe Sign PandaDoc HelloSign
Starting Price $8/user/mo $15/user/mo $14/user/mo $19/user/mo $15/user/mo
Free Trial 7-day free trial Varies Varies Varies Varies
Bulk Send Yes Yes Yes Yes Varies
Audit Trail Yes Yes Yes Yes Yes
HIPAA Compliant Yes Yes Yes No No
Envelope Cap No cap 100 envelopes/user/year Varies Varies Varies

Practical Examples from Brokerage Use

Real-world examples show how brokerages use eSign and pre-market notices to manage Coming Soon Listings while preserving compliance and speed.

Tim Martin, Martin Properties

Tim Martin used online document workflows to process property paperwork and manage pre-market preparation for residential listings.

  • He prioritized compliance with MLS rules.
  • By collecting signed seller authorizations and retaining audit trails, his brokerage reduced in-person paperwork, documented seller consent, and minimized delays when converting Coming Soon entries to active MLS listings while preserving record integrity.

Brian Fitzgibbons, Optica Ventures LLC

Brian Fitzgibbons at Optica Ventures used pre-market listings to gauge buyer interest and coordinate showings for off-market investment properties.

  • He emphasized fast, documented e-sign workflows.
  • Their approach included detailed property summaries, staged media, and signed acknowledgements from sellers, which allowed quick transition to active listings and provided evidence in case of buyer disputes or MLS compliance reviews.

Best Practices to Keep Listings Accurate and Compliant

Follow these practical best practices to keep Coming Soon Property Listings compliant, accurate, and useful for agents, sellers, and potential buyers.

Obtain Written Seller Authorization Early
Secure a signed document from the seller explicitly authorizing a Coming Soon listing, including permitted marketing channels and showing permissions; keep this on file to demonstrate consent in MLS audits or dispute resolution.
Follow MLS and Local Rules
Review applicable MLS regulations and local association policies before posting; ensure language, timing, and agent contact rules are followed. Noncompliance can result in fines, mandatory relisting, or disciplinary action by the brokerage.
Use Clear, Non-Promotional Language
Write factual MLS-safe remarks without exaggerated claims or personal contact information where prohibited. Avoid phrases that imply price reductions or scarcity unless substantiated; maintain fair housing compliance in every public field.
Keep Complete Audit Records
Retain copies of the Coming Soon listing, signed disclosures, approvals, and any e-sign audit trails. Maintain records for the retention period required by tax, MLS, or state regulations to support later reviews.

FAQs and Troubleshooting for Coming Soon Listings

Answers to common questions about preparing, signing, and managing a Coming Soon Property Listing, including e-signature legality and MLS considerations.


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