Consumer Experience Assessment Form

CONSUMER EXPERIENCE ASSESSMENT FORM AND SERVICES AGREEMENT

Parties and Identification

Effective Date:   Assessment Reference No.:

Recitals

WHEREAS, Client Name: wishes to obtain an assessment of its consumer-facing products, services and channels to identify opportunities to improve consumer experience (the "Assessment");

WHEREAS, Consultant Name: has expertise in consumer research, usability testing, analytics review and recommendations, and is willing to provide such Assessment services to Client on the terms set forth herein;

NOW, THEREFORE, in consideration of the mutual covenants contained in this Agreement, the parties agree as follows.

Scope of Work

Anticipated Start Date:   Anticipated Completion Date:

Assessment Methodology

The Consultant will employ one or more of the following methods. Select all that apply:

Surveys and quantitative analysis
User interviews and focus groups
Usability testing and task analysis
Behavioral analytics review
Customer journey mapping and gap analysis

For each of the following assessment criteria, indicate the observed rating where 1 = Poor, 5 = Excellent.

Payment Terms

Invoices are due within days of invoice date unless otherwise agreed in writing. Fees for additional work outside the Scope of Work will be billed separately.

Term and Termination

Term: This Agreement commences on the Effective Date and continues until the Completion Date unless earlier terminated in accordance with this Section. Start Date: End Date:

Either party may terminate this Agreement for convenience upon providing written notice to the other party at least days prior to the intended termination date. Either party may terminate immediately for material breach if such breach is not cured within 15 days of written notice.

Confidentiality

Each party acknowledges that it may receive Confidential Information from the other. "Confidential Information" means non-public information disclosed in connection with this Agreement. Receiving party shall (a) use Confidential Information solely to perform its obligations under this Agreement; (b) restrict disclosure to employees, contractors or agents who have a need to know and are bound by confidentiality obligations no less protective than those herein; and (c) protect Confidential Information with at least the same degree of care it uses to protect its own confidential information, but not less than reasonable care.

Confidentiality obligations survive termination for a period of two (2) years, except for trade secrets which shall remain protected for as long as they qualify as trade secrets.

Acknowledgement of Confidentiality:

Governing Law; Entire Agreement

This Agreement shall be governed by and construed in accordance with the laws of the State of , without regard to conflict of laws principles. Any action to enforce this Agreement shall be brought only in a court of competent jurisdiction in that State.

Entire Agreement: This Agreement, including any attachments and accepted scopes of work, constitutes the entire agreement between the parties regarding the subject matter hereof and supersedes all prior and contemporaneous agreements, understandings and communications, whether written or oral. No amendment shall be effective unless in writing and signed by both parties.

Miscellaneous Provisions

Independent Contractor: Consultant shall perform services as an independent contractor. Nothing in this Agreement creates an employment relationship, partnership or joint venture between the parties.

Liability: Consultant's liability for direct damages shall be limited to the fees paid by Client for the specific services giving rise to the claim. Neither party shall be liable for consequential or punitive damages except in the case of willful misconduct or gross negligence.

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