Question Types
Combine closed-ended rating items (Likert, NPS) with targeted open-text prompts to capture sentiment and specific improvement suggestions while minimizing respondent fatigue.
A consistent Customer Feedback Survey Questionnaire improves decision-making, tracks service quality over time, and documents consent when required. Electronically captured responses meet legal validity tests under the ESIGN Act and UETA when intent, consent, attribution, and reliable record retention are present, supporting admissible records and regulatory oversight.
Common users span teams that design, collect, and act on customer feedback across marketing, product, and support functions.
Survey owners should coordinate with legal and privacy teams when collecting personal data or sensitive responses to ensure disclosures and retention meet regulatory requirements.
Combine closed-ended rating items (Likert, NPS) with targeted open-text prompts to capture sentiment and specific improvement suggestions while minimizing respondent fatigue.
Use consistent numeric or labeled scales across the form to enable clean aggregation and time-series comparison without manual normalization later.
Include a short disclosure describing why you collect data, how it will be used, and how respondents can withdraw consent if required by law.
Apply branching rules so follow-up questions appear only when relevant, keeping surveys short and improving completion rates.
Capture transaction identifiers or contact details when needed for follow-up; clearly separate personally identifiable fields from anonymized feedback.
Where consent or releases are required, include a signature block and capture an audit trail to document intent and attribution.
| Field | Configuration |
|---|---|
| Response window | 7–30 days recommended for balanced response rates. |
| Authentication | Email verification or SMS MFA for stronger attribution. |
| Notifications | Email alerts to owners on submission and exceptions. |
| Data export | CSV and JSON exports with timestamp and ID fields. |
Ensure your platform supports common integrations, file formats, audit trails, and compliance controls before electronic distribution.
7–30 days to balance response rate and timeliness.
Send 1–3 reminders spaced 3–7 days apart.
Complete initial analysis within 14 days after close.
Retention begins on final signed submission date.
Follow industry-specific retention laws where applicable.
| signNow | DocuSign | Adobe Sign | PandaDoc | HelloSign | |
|---|---|---|---|---|---|
| Starting Price | $8/user/mo | $15/user/mo | $14/user/mo | $19/user/mo | $15/user/mo |
| Free Trial | 7-day trial | Varies by plan | Varies by plan | Varies by plan | Varies by plan |
| Bulk Send | Yes | Yes | Yes | Yes | No |
| Audit Trail | Yes | Yes | Yes | Yes | Yes |
| HIPAA Compliant | Yes | Yes | Yes | No | No |
| Envelope Cap | No cap | 100 envelopes/user/year | Varies | Varies | Varies |