Source Files
Editable vector master files (SVG, AI, or Figma) organized with clear layers, naming conventions, and versioning to support future edits and developer exports.
A targeted illustration and icon refresh clarifies visual language, improves consistency across touchpoints, and reduces technical debt by delivering standardized, export-ready files. Well-scoped updates lower integration errors, simplify developer handoff, and reduce iterative rework across product and marketing channels.
Teams that request a refresh usually include product design, brand, engineering, and marketing; external agencies or contractors may deliver the work.
Stakeholder alignment up front—scope, ownership, and delivery formats—reduces back-and-forth and speeds rollout.
Editable vector master files (SVG, AI, or Figma) organized with clear layers, naming conventions, and versioning to support future edits and developer exports.
Raster and vector exports in required resolutions (1x/2x/3x), platform-specific sizes, and file types (SVG, PNG, WebP, PDF) with consistent file naming.
Color, spacing, and sizing tokens supplied in a machine-readable format (JSON/CSS variables) and documented to ensure consistent implementation across platforms.
Short documentation that explains spacing, minimum sizes, color usage, accessibility contrast considerations, and do/don't examples for each asset.
Contrast checks, scalable/icon legibility at small sizes, and guidance to support WCAG 2.0 Level AA compliance where applicable.
A concise record of modifications, including rationale, previous asset identifiers, and migration notes for engineering or content teams.
A real estate platform standardized 120 icons for listings, agents, and amenities to reduce asset duplication.
A healthcare provider updated patient-facing icons to meet accessibility standards, simplifying imagery for low-vision users.
| Stage Names | Draft | Review | Approve |
|---|---|
| Reviewer Roles | Design Lead, Product Owner, Accessibility Rep |
| Notifications | Email and Slack alerts |
| Comment Capture | In-file annotations required |
| Final Deliverable | ZIP with masters and exports |
Choose platforms that support version control, annotation, and export-ready file types.
Submit a prioritized asset list at project kickoff.
Design team delivers first concepts for review within 1–3 weeks depending on scope.
Run contrast and legibility checks before finalization.
Export-ready assets delivered with tokens and specs.
Stakeholder approval and version tagging completed.
Agree deliverables, platforms, and acceptance criteria.
Produce and revise concepts based on feedback.
Validate contrast, size, and exports in real UI contexts.
Deliver final package and update design system repository.
| Criteria | Icon Refresh | Full Rebrand |
|---|---|---|
| Scope | asset-limited | company-wide |
| Timeline | weeks | months |
| Decision Authority | design/product | executive/board |
| Cost | moderate | high |
| signNow | DocuSign | Adobe Sign | PandaDoc | HelloSign | |
|---|---|---|---|---|---|
| Starting Price | $8/user/mo | $15/user/mo | $14/user/mo | $19/user/mo | $15/user/mo |
| Free Trial | 7-day free trial | Varies | Varies | Varies | Varies |
| Bulk Send | Yes | Yes | Yes | Yes | Varies |
| Audit Trail | Yes | Yes | Yes | Yes | Yes |
| HIPAA Compliant | Yes | Yes | Yes | Varies | Varies |
| Envelope Cap | No cap | 100 envelopes/user/year | Varies | Varies | Varies |
The Design Lead verifies visual quality, token consistency, and adherence to the brand system; their approval confirms the deliverables meet design acceptance criteria and are ready for export.
The Product Owner confirms that assets meet functional requirements, validate use cases in the product context, and provide final sign-off for engineering to implement and release.