Campaign Metadata
Campaign name, account ID, advertiser, and agency contact information for unambiguous identification across systems and invoices.
A well-structured Digital Marketing Proof creates a single authoritative source for campaign outcomes, reduces billing disagreements, and provides an auditable record for compliance or client review. Properly assembled proof supports payment processing, audit readiness, and contractual performance verification while meeting the legal requirements for electronic records and signatures under ESIGN and applicable state UETA provisions.
Teams across agencies, in-house marketing, legal, and finance prepare or review proofs depending on the task: reporting, billing, or compliance.
Signers include authorized client representatives, agency managers, or compliance officers; identify signatory authority before finalizing the document.
Campaign name, account ID, advertiser, and agency contact information for unambiguous identification across systems and invoices.
Clear start and end dates in MM/DD/YYYY format to define the measurement window for impressions, clicks, and billing.
Consolidated counts (impressions, clicks, conversions) with the reporting source and any attribution model noted for auditability.
Screenshots, server logs, ad server reports, or tag verification showing timestamps and placement identifiers tied to the campaign.
Original creative assets or filenames, dimensions, and serve URLs; include a hash or checksum when preserving integrity is required.
Signed statement from an authorized party confirming accuracy, plus an audit trail showing signer, timestamp, IP address, and document history.
Choose delivery methods and file formats that preserve integrity and meet client or audit specifications.
Ensure the chosen platform captures an immutable audit trail with signer attribution, timestamps, and tamper-evident storage to support later verification or dispute resolution.
10 business days for client verification and discrepancy notices.
Deliver proof within 30 days after campaign end as a common contractual standard.
Allow up to 7 days to submit corrected metrics when reconciliation finds errors.
Match proof delivery to invoice submission to avoid payment holds.
Preserve documents immediately if litigation or audit is anticipated.
Export a PDF/A copy to preserve visual fidelity and metadata; ensure the audit trail and signature certificate are embedded or accompany the file.
Provide a CSV export of raw metric rows to support reconciliation and downstream analysis; include source identifiers in the export.
Offer an editable DOCX for internal review but archive a locked PDF for evidentiary purposes to prevent later alteration.
Store a machine-readable audit trail with timestamps, signer identity, and IP addresses to confirm authenticity during audits.
| signNow | DocuSign | Adobe Sign | PandaDoc | HelloSign | |
|---|---|---|---|---|---|
| Starting Price | $8/user/mo | $15/user/mo | $14/user/mo | $19/user/mo | $15/user/mo |
| Free Trial | 7-day free trial | Varies by vendor | Varies by vendor | Varies by vendor | Varies by vendor |
| Bulk Send | Yes (Business Premium) | Yes | Yes | Yes | No |
| Audit Trail | Yes | Yes | Yes | Yes | Yes |
| HIPAA Compliant | Yes (BAA) | Yes (BAA) | Yes (BAA) | No | No |
| Envelope Cap | No envelope cap | 100 envelopes/user/year | Varies | Varies | Varies |