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Digital Marketing Proof

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DIGITAL MARKETING PROOF AND SERVICES AGREEMENT

This Digital Marketing Proof and Services Agreement ("Agreement") is entered into on between

Recitals

WHEREAS, Client desires that Provider prepare, execute and deliver digital marketing services, creative assets and campaign proof of performance as described herein; and

WHEREAS, Provider represents that it has the experience, personnel and resources required to perform the services and to provide verifiable proof of campaign deliverables and performance metrics; and

WHEREAS, the parties desire to set forth their respective rights and obligations with respect to the services, deliverables and acceptance procedures set forth in this Agreement.

Scope of Work

Provider shall perform digital marketing services (the "Services") and deliver the Deliverables described below. The Services and Deliverables shall include the creation, deployment, monitoring and reporting of digital campaigns, together with proofs of performance as set forth in this Agreement.

Deliverables and Proof of Performance

Campaign Name:   Period: to

Provider shall deliver verifiable proof of performance for each deliverable listed below. Proof of performance shall include, as applicable, timestamped screenshots of published ads, delivery reports from advertising platforms, analytics exports (CSV/PDF), UTM-tagged landing page logs, and other objective metrics.

Ad creatives and copy    Analytics reports    Landing pages    Social posts

Client shall have business days following delivery of proof to review and either accept or reasonably reject the proof in writing. Absent timely written rejection specifying materially nonconforming items, proof will be deemed accepted.

Payment Terms

Total Fee (USD):

Deposit Amount (if any):   Deposit Due On:

Balance Due On:   Payment Method:

Late Payment: Past due balances shall accrue interest at % per month (or the maximum permitted by law), and Client shall also be responsible for reasonable collection costs and attorney fees incurred in enforcing payment.

Term and Termination

Term Start:   Term End:

Either party may terminate this Agreement without cause upon days' prior written notice to the other party. Either party may terminate for material breach that remains uncured for 15 days after written notice of such breach.

Upon termination, Client shall pay Provider for all Services performed and documented expenses incurred through the effective date of termination and for any non-cancelable commitments reasonably incurred by Provider.

Confidentiality

Each party shall hold in confidence and not disclose to any third party Confidential Information of the other party. "Confidential Information" means non-public business, technical or financial information disclosed in connection with this Agreement. Confidentiality obligations shall continue for years following termination or expiration of this Agreement, except with respect to information that becomes publicly known other than through a breach by the receiving party or is independently developed.

Intellectual Property

Provider grants Client a worldwide, non-exclusive, transferable license to use the Deliverables for Client's business purposes upon full payment of all fees due hereunder. Provider retains ownership of Provider's pre-existing proprietary materials and tools, and any underlying methodology, templates or software not specifically created as a Deliverable ("Background IP").

Where transfer of ownership of specific Deliverables is required, the parties shall document such transfer in writing. Client acknowledges that Provider may reuse general ideas, know-how and skills acquired during performance provided no Confidential Information or Client-branded assets are disclosed or used.

Representations, Indemnity and Limitation of Liability

Each party represents that it has authority to enter into this Agreement. Provider represents that the Services will be performed in a professional manner consistent with industry standards.

Client shall indemnify and hold Provider harmless from claims arising out of Client-provided materials, directions or content that infringe third-party rights or violate applicable law. Provider shall indemnify Client for claims arising from Provider's breach of representations or willful misconduct.

EXCEPT FOR WILLFUL MISCONDUCT OR GROSS NEGLIGENCE, IN NO EVENT SHALL EITHER PARTY'S AGGREGATE LIABILITY ARISING OUT OF OR IN CONNECTION WITH THIS AGREEMENT EXCEED THE AMOUNTS ACTUALLY PAID BY CLIENT TO PROVIDER UNDER THIS AGREEMENT DURING THE SIX (6) MONTHS PRECEDING THE CLAIM.

Governing Law

This Agreement shall be governed by and construed in accordance with the laws of without regard to conflict of laws principles.

Entire Agreement

This Agreement constitutes the entire agreement between the parties with respect to the subject matter hereof and supersedes all prior and contemporaneous agreements, proposals, negotiations and communications, whether written or oral. Any modification to this Agreement must be in writing and signed by both parties.

Acceptance and Certification of Proof

By signing below, Client acknowledges receipt of the proof materials as described and certifies that the proof accepted meets the acceptance criteria in this Agreement, except as otherwise communicated in writing prior to signature. Provider certifies that the proof materials accurately reflect the Services performed to the best of Provider's knowledge.

Client Printed Name:

By:

Date:

Provider Printed Name:

By:

Date:

Enter text✕

What the Digital Marketing Proof Is and When it’s Used

A Digital Marketing Proof is a documented record that confirms delivery and performance of digital advertising or campaign tasks. Typical contents include campaign identifiers, date ranges, placement details, impressions, clicks, creative files, and a signer-attested statement of accuracy. Organizations use this proof to reconcile invoices, satisfy client reporting requirements, support audits, and resolve disputes. The proof may be exchanged as a signed PDF, stored in a secure archive, and electronically signed in compliance with U.S. e-signature law (ESIGN and state UETA implementations).

Why a Clear Proof Document Matters for Campaigns and Compliance

A well-structured Digital Marketing Proof creates a single authoritative source for campaign outcomes, reduces billing disagreements, and provides an auditable record for compliance or client review. Properly assembled proof supports payment processing, audit readiness, and contractual performance verification while meeting the legal requirements for electronic records and signatures under ESIGN and applicable state UETA provisions.

Why a Clear Proof Document Matters for Campaigns and Compliance

Who Typically Prepares and Reviews a Digital Marketing Proof

Teams across agencies, in-house marketing, legal, and finance prepare or review proofs depending on the task: reporting, billing, or compliance.

  • Agency Account Teams: Prepare placement details, creative references, and campaign metrics for client delivery and billing reconciliation.
  • Clients / Brand Marketers: Review metrics and placement proof to confirm contractual deliverables and approve invoices.
  • Finance and Legal: Use signed proof to substantiate payments, audits, and contract compliance decisions.

Signers include authorized client representatives, agency managers, or compliance officers; identify signatory authority before finalizing the document.

Essential Elements to Include in a Professional Digital Marketing Proof

A professional proof bundles metadata, delivery evidence, and attestations so internal and external stakeholders can verify performance. Include precise identifiers, clear metrics, and source files or links to archived creatives to avoid ambiguity.

Campaign Metadata

Campaign name, account ID, advertiser, and agency contact information for unambiguous identification across systems and invoices.

Date Range

Clear start and end dates in MM/DD/YYYY format to define the measurement window for impressions, clicks, and billing.

Metrics Summary

Consolidated counts (impressions, clicks, conversions) with the reporting source and any attribution model noted for auditability.

Placement Proof

Screenshots, server logs, ad server reports, or tag verification showing timestamps and placement identifiers tied to the campaign.

Creative Files

Original creative assets or filenames, dimensions, and serve URLs; include a hash or checksum when preserving integrity is required.

Attestation & Audit

Signed statement from an authorized party confirming accuracy, plus an audit trail showing signer, timestamp, IP address, and document history.

Required Data Points to Capture on the Proof

Campaign ID: Unique identifier
Reporting Dates: MM/DD/YYYY range
Key Metrics: Impressions, clicks
Placement IDs: Ad server IDs
Creative Names: File names/URLs
Signer Info: Name, title, email

Step-by-Step: Create and Deliver a Digital Marketing Proof

Follow these sequential steps to assemble, sign, and deliver a proof that supports billing and audits.

  • 01
    Gather source data: Export ad server and DSP reports for the campaign date range.
  • 02
    Assemble proof document: Combine metadata, metrics summary, placements, and creative references into one file.
  • 03
    Add signer fields: Place signature, date, and attestation text; include signer contact details.
  • 04
    Distribute and archive: Send to client and store a signed copy in a secure archive with an audit trail.

Typical Routing and Submission Paths for Proofs

Proofs travel through familiar channels; select the route that matches contractual requirements and audit needs.

  • Direct to Client: Email or secure portal delivery to the client’s authorized reviewer.
  • Internal Archive: Store signed copies in the marketing or finance repository for reconciliation.
  • Agency Systems: Attach proof to invoicing or billing platform records for automatic reconciliation.
  • Third-Party Audit: Provide read-only access or a certified copy to auditors when requested.

Distribution and Technical Requirements for Digital Delivery

Choose delivery methods and file formats that preserve integrity and meet client or audit specifications.

  • File Formats: PDF/A, DOCX, CSV supported
  • Integrations: Salesforce, NetSuite, Google Workspace
  • Authentication: Email, SMS, or stronger MFA

Ensure the chosen platform captures an immutable audit trail with signer attribution, timestamps, and tamper-evident storage to support later verification or dispute resolution.

Common Timing Expectations and Turnaround Targets

Set clear internal deadlines to meet client review windows and billing cycles; document turnaround expectations reduce payment delays.

Client Review Window:

10 business days for client verification and discrepancy notices.

Proof Delivery Target:

Deliver proof within 30 days after campaign end as a common contractual standard.

Correction Period:

Allow up to 7 days to submit corrected metrics when reconciliation finds errors.

Invoice Alignment:

Match proof delivery to invoice submission to avoid payment holds.

Legal Hold Response:

Preserve documents immediately if litigation or audit is anticipated.

Frequent Mistakes That Delay Approval or Create Disputes

  • Missing or inconsistent campaign identifiers between proof and invoice, causing reconciliation mismatches and payment delays.
  • Providing sampled or non-deduplicated metrics without disclosure, which leads to disputes over reported impressions or clicks.
  • Failing to include placement IDs, timestamps, or creative references, making third-party verification impossible or time-consuming.
  • Using informal sign-offs or untraceable attachments rather than a signed document with an audit trail, undermining evidentiary value.

Potential Consequences of Inaccurate or Missing Proof

Payment disputes: Withheld amounts
Contract breach: Remedies claimed
Audit failure: Reputational risk
Tax exposure: Incorrect reporting
Privacy fines: Data handling lapses
Evidence loss: Weakened defense

How to Export and Preserve the Proof File

Export options should preserve the document appearance and the underlying audit data so signed proofs remain verifiable over time.

Save as PDF/A

Export a PDF/A copy to preserve visual fidelity and metadata; ensure the audit trail and signature certificate are embedded or accompany the file.

Export CSV Metrics

Provide a CSV export of raw metric rows to support reconciliation and downstream analysis; include source identifiers in the export.

Download DOCX

Offer an editable DOCX for internal review but archive a locked PDF for evidentiary purposes to prevent later alteration.

Preserve Audit Trail

Store a machine-readable audit trail with timestamps, signer identity, and IP addresses to confirm authenticity during audits.

Comparing eSignature Vendor Pricing and Capabilities

A concise vendor comparison focused on common purchase criteria: starting price, trial availability, bulk send, audit trail, HIPAA support, and envelope caps where relevant.

signNow DocuSign Adobe Sign PandaDoc HelloSign
Starting Price $8/user/mo $15/user/mo $14/user/mo $19/user/mo $15/user/mo
Free Trial 7-day free trial Varies by vendor Varies by vendor Varies by vendor Varies by vendor
Bulk Send Yes (Business Premium) Yes Yes Yes No
Audit Trail Yes Yes Yes Yes Yes
HIPAA Compliant Yes (BAA) Yes (BAA) Yes (BAA) No No
Envelope Cap No envelope cap 100 envelopes/user/year Varies Varies Varies

FAQs and Troubleshooting for Common Proof Issues

Answers to frequent questions about authenticity, e-signatures, recordkeeping, and correcting or rescinding a Digital Marketing Proof.


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