Can this form be signed electronically?

Yes. Electronic signatures are generally enforceable under the ESIGN Act (15 U.S.C. §7001) and state UETA laws, provided intent, consent, attribution, and retention requirements are satisfied.

Do I need a notary or witnesses?

Most endorsement agreements do not require notarization, but state or specific contract terms may require it. For certain documents or rights transfers, a notary or witnesses may be necessary.

What authentication level should I use?

Choose authentication proportional to risk: email verification for low risk, SMS or knowledge-based authentication for higher risk, and multi-factor or identity-proofing for regulated transactions.

Who is authorized to sign on behalf of an entity?

An officer or person with delegated authority may sign. Confirm signing authority with corporate resolution, board minutes, or a power of attorney when necessary.

How do I correct an error after signing?

If an error is found, execute an amendment or addendum signed by all parties; voiding and re-signing the agreement is another option to ensure a clear record.

Is there a retention requirement for signed copies?

Retain signed agreements for at least three years after filing for tax purposes (IRC §6501(a)); longer retention applies for HIPAA (45 CFR §164.530(j)) and industry-specific rules.

Electronic Signature
Templates
Miscellaneous
Endorsement Agreement Form

Endorsement Agreement Form

This template is fully customizable. Edit the text, fill out the fields, and send it for signature. Give it a try!

Endorsement Agreement Form

This Endorsement Agreement (the Agreement) is made by and between the parties identified below on the Effective Date specified herein.

Parties

Principal / Brand Name Principal Contact Address Endorser Name (Individual or Entity) Endorser Contact Address

Recitals

WHEREAS, Principal is engaged in the business of producing, marketing and selling products and services and desires to obtain promotional endorsement services in connection with Principal's products and marketing efforts; and

WHEREAS, Endorser is an individual or entity with public recognition, influence or expertise and has agreed to perform promotional endorsement services subject to the terms and conditions set forth herein; and

WHEREAS, the parties intend to set forth the scope, compensation, confidentiality, rights and obligations applicable to the endorsement engagement.

Scope of Work

Endorser will provide the endorsement services described below in accordance with the specifications, deadlines and approval processes set forth by Principal.

Detailed Scope of Work

Compensation and Payment Terms

Principal shall pay Endorser the fees described below in consideration for the Services. All payments subject to the invoicing and approval provisions herein.

Total Fee Payment Schedule Expense Reimbursement Late Payment Fee

Term and Termination

This Agreement shall commence on the Effective Date and shall continue until the End Date, unless earlier terminated in accordance with this Section.

Effective Date: End Date:

Termination Notice Period

Either party may terminate for material breach if the breaching party fails to cure within the notice period following receipt of written notice identifying the breach. Principal may terminate immediately for Endorser's unlawful conduct or public statements that materially damage Principal's reputation.

Exclusivity; Use of Likeness and Intellectual Property

Principal grants Endorser a limited, non-transferable license to use Principal's trademarks and materials solely to perform the Services as approved. Endorser grants Principal a non-exclusive, worldwide license to use Endorser's name, image, voice, likeness, endorsements, and content created under this Agreement for the Term and for reasonable promotional purposes thereafter as specified:

Exclusivity Required Check to require exclusivity for the categories and territory described in the Scope of Work

Approvals; Standards of Conduct

All public materials and content containing Endorser's endorsement must be pre-approved by Principal in writing in accordance with the approval process set out in the Scope of Work. Endorser agrees to conduct promotional activities in a manner that does not disparage Principal or materially harm Principal's reputation.

Confidentiality

Each party (Receiving Party) shall hold in confidence and not disclose Confidential Information of the other party (Disclosing Party) except as required to perform under this Agreement. Confidential Information includes non-public financial, marketing and product information and any non-public terms of this Agreement. Confidential obligations survive termination for a period of three (3) years, except for trade secrets which shall remain protected for as long as they meet the legal definition of a trade secret.

Representations, Warranties and Indemnification

Each party represents and warrants that it has full right and authority to enter into this Agreement. Endorser represents that materials provided will not infringe third party rights. Each party shall indemnify, defend and hold harmless the other from third party claims arising from its breach of this Agreement, negligence, or willful misconduct, including reasonable attorneys' fees and costs.

Limitation of Liability

Except for liability arising from gross negligence, willful misconduct, or indemnification obligations, neither party shall be liable to the other for consequential, incidental, punitive or special damages, and aggregate direct damages shall not exceed the total fees paid to Endorser under this Agreement.

Governing Law; Dispute Resolution

This Agreement shall be governed by and construed in accordance with the laws of the State of without regard to conflict of law principles. The parties agree to submit to the exclusive jurisdiction of the courts located in that State for any disputes not resolved by good-faith negotiation or mediation.

Entire Agreement; Amendments

This Agreement, including any attachments or approved scopes, constitutes the entire agreement between the parties with respect to the subject matter and supersedes all prior agreements or understandings. Any amendment must be in writing and signed by authorized representatives of both parties.

Notices

Notices under this Agreement shall be delivered in writing to the addresses listed above and shall be effective upon receipt when delivered by certified mail, overnight courier, or email with confirmation when sent to an authorized representative.

Miscellaneous

If any provision of this Agreement is found invalid or unenforceable, the remaining provisions will remain in full force. The parties are independent contractors and nothing in this Agreement creates an employment, partnership or agency relationship.

Principal / Brand — Print Name:

By (Signature):

Date:

Endorser — Print Name:

By (Signature):

Date:

What an Endorsement Agreement Form Is and When it’s Used

An Endorsement Agreement Form documents a formal commitment by one party to endorse a product, service, person, or transaction for a defined purpose and period. It records the parties, the scope of permitted endorsement activity, financial or nonfinancial consideration, deliverables and performance standards, publicity and approval rights, and the effective and termination dates. For many organizations the form also defines usage rights for logos, testimonials, and intellectual property and sets confidentiality, indemnity, and termination provisions to manage reputational and legal risk.

Why a Clear Endorsement Agreement Form Matters

A written endorsement agreement reduces ambiguity about scope, payment, and usage rights, and creates enforceable obligations. Properly executed agreements help prove intent, attribution, and consent for signature validity under ESIGN (15 U.S.C. §7001) and state UETA rules.

Who Typically Prepares and Signs This Form

Endorsement agreements are often signed by authorized officers, talent or their agents, and may require countersignature by counsel for larger or regulated transactions.

Brand and marketing teams — draft and approve endorsement scope, usage limits, and promotional schedules.
Agents and talent managers — negotiate compensation, exclusivity, and approval rights on behalf of endorsers.
Legal and compliance teams — review indemnities, IP assignments, and regulatory disclosures, especially for regulated industries.

Essential Elements to Include in a Professional Endorsement Agreement Form

A complete form balances commercial and legal details so both parties understand rights and obligations. Include precise clauses rather than generic language to avoid disputes.

Parties

Full legal names and entity types for each party, including any DBAs; identify the authorized signer and their business address.

Scope

Detailed description of endorsement activities, permitted channels, geographic limits, duration, and any exclusivity or category restrictions.

Consideration

Specify monetary amounts, payment schedule, benefits-in-kind, milestones tied to payments, and tax reporting responsibilities.

Intellectual Property

Define rights to use logos, images, and quotes; include license scope, term, and whether assignment or work-for-hire applies.

Approvals

Approval procedures for copy, creative assets, and third-party endorsements, including turnaround times and number of review cycles.

Liability and Compliance

Indemnity, limitation of liability, confidentiality, and compliance with advertising laws and industry-specific regulations.

Step-by-Step: How to Complete and Execute an Endorsement Agreement Form

Follow a standard order: draft, review, sign, and distribute with retention rules in mind. Use clear version control.

01

Draft: Populate parties, scope, and key terms.
02

Legal Review: Verify indemnity, IP, and regulatory clauses.
03

Signatures: Obtain signatures, dates, and titles from all parties.
04

Distribution: Provide executed copies to parties and file in records.

Typical Digital Workflow Settings for Online Completion

Configure the document flow so responsible reviewers and approvers receive the form in the correct order and signing authentication matches risk level.

Field	Configuration
Routing Order	Sequential signer order with reviewer step before signing.
Authentication	Email + SMS code for primary signer; KBA for high-risk transactions.
Required Fields	Make party name, compensation, effective date, and signature mandatory.
Audit Trail	Enable IP, timestamp, and certificate retention for each action.

Typical Online Signing Flow

Most eSignature workflows follow a simple path from sender to signer with authentication and audit logging at each step.

Upload Document: Sender uploads the endorsement agreement file.
Place Fields: Add signature, name, date, and initial fields.
Send to Signer: System emails a secure signing link to the signer.
Complete and Store: Signed copy and audit trail are saved to the record.

Technical and Security Considerations for eSigning

Maintain role-based access, enable tamper-evident seals, and retain the audit trail to support enforceability and compliance.

Authentication Level: Email, SMS, or KBA depending on transaction risk.
Encryption: TLS in transit and AES-256 at rest are standard.
Integrations: Connect to CRM or document management for records.

Key Dates and Timing to Track in an Endorsement Agreement

Record and monitor effective dates, performance milestones, notice windows, and termination deadlines to avoid unintended obligations or lapses.

Effective Date:

The date obligations begin; use MM/DD/YYYY format.

Payment Schedule:

Dates for deposits, milestone payments, and final settlements.

Approval Turnaround:

Specified review times for approvals, typically 3–10 business days.

Renewal/Expiry:

Automatic renewal clauses or explicit expiry dates.

Termination Notice:

Required notice period for termination by either party.

Common Mistakes to Avoid When Preparing the Form

Vague scope language — failing to define channels, territories, or allowed messaging creates enforcement disputes and unexpected use.
Missing authority — allowing an agent to sign without documented authority or POA can void contractual obligations.
Unclear payment terms — not specifying gross/net, invoicing requirements, and tax responsibilities leads to payment delays.
Skipping compliance review — failing to check advertising rules or industry-specific disclosure requirements increases regulatory risk.

Practical Risks and Legal Consequences of Errors

Breach Liability: Monetary damages or injunctive relief for failure to honor exclusivity or disclosure provisions.

Tax Withholding: Incorrect payee details can trigger backup withholding or 1099 reporting issues.

IP Disputes: Ambiguous IP clauses may lead to ownership litigation and costly settlements.

Regulatory Fines: Advertising or disclosure violations can prompt agency enforcement.

Reputational Harm: Unauthorized endorsements may cause public relations and business losses.

Enforceability Risk: Improper signature methods or missing consent can undermine enforceability under ESIGN/UETA.

eSignature Vendor Comparison for Completing and Signing Endorsement Agreement Forms

Basic capability and pricing differences influence platform selection for executing endorsement agreements; signNow appears first in the comparison per platform conventions.

	signNow	DocuSign	Adobe Sign	PandaDoc	HelloSign
Starting Price	$8/user/mo	$15/user/mo	$14/user/mo	$19/user/mo	$15/user/mo
Free Trial	7-day free trial	Varies by plan	Varies by plan	Varies by plan	Varies by plan
Bulk Send	Yes	Yes	Yes	Yes	Varies by plan
Audit Trail	Yes	Yes	Yes	Yes	Yes
HIPAA Compliant	Yes	Yes	Yes	No	No
Envelope Cap	No cap	100 envelopes/user/year	Varies by plan	Varies by plan	Varies by plan

Frequently Asked Questions About the Endorsement Agreement Form

Answers to common questions about signatures, enforceability, notarization, and eSigning provide quick guidance for routine issues.

Need help? Contact support

Can this form be signed electronically?
Yes. Electronic signatures are generally enforceable under the ESIGN Act (15 U.S.C. §7001) and state UETA laws, provided intent, consent, attribution, and retention requirements are satisfied.
Do I need a notary or witnesses?
Most endorsement agreements do not require notarization, but state or specific contract terms may require it. For certain documents or rights transfers, a notary or witnesses may be necessary.
What authentication level should I use?
Choose authentication proportional to risk: email verification for low risk, SMS or knowledge-based authentication for higher risk, and multi-factor or identity-proofing for regulated transactions.
Who is authorized to sign on behalf of an entity?
An officer or person with delegated authority may sign. Confirm signing authority with corporate resolution, board minutes, or a power of attorney when necessary.
How do I correct an error after signing?
If an error is found, execute an amendment or addendum signed by all parties; voiding and re-signing the agreement is another option to ensure a clear record.
Is there a retention requirement for signed copies?
Retain signed agreements for at least three years after filing for tax purposes (IRC §6501(a)); longer retention applies for HIPAA (45 CFR §164.530(j)) and industry-specific rules.

be ready to get more

Join over 28 million airSlate SignNow users

Sign Now