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Exhibitor Agreement Form

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EXHIBITOR AGREEMENT FORM

This Exhibitor Agreement (the Agreement) is entered into as of by and between Organizer Name: , with principal place of business at , and Exhibitor Name: , whose principal place of business is .

RECITALS

WHEREAS, Organizer is producing an event known as (the Event), to be held at , commencing on and concluding on ; and

WHEREAS, Exhibitor desires to exhibit products, services, or promotional materials at the Event and Organizer desires to grant Exhibitor a license to occupy exhibit space on the terms and conditions set forth herein.

NOW, THEREFORE, in consideration of the mutual covenants and promises contained herein and other good and valuable consideration, the receipt and sufficiency of which are hereby acknowledged, the parties agree as follows.

1. DEFINITIONS

For purposes of this Agreement, the following terms shall have the meanings set forth below: "Exhibit Space" means the booth or area assigned to Exhibitor as specified in Section 2; "Show Rules" means Organizer's written rules and regulations for the Event as provided to Exhibitor and as amended from time to time; and "Force Majeure" shall have the meaning set forth in Section 11.

2. EXHIBIT SPACE & ASSIGNMENT

Organizer grants Exhibitor a non-exclusive license to occupy Exhibit Space identified as Booth Number consisting of approximately for the duration of the Event. Assignment of Exhibit Space is at Organizer's sole discretion; Organizer reserves the right to reassign location for operational or safety reasons upon reasonable notice.

3. PAYMENT; FEES; TAXES

Exhibitor shall pay Organizer a total fee in the amount of $ (the Fees). A non-refundable deposit of $ is due upon execution of this Agreement. The balance of $ is due on or before . All amounts are exclusive of any applicable taxes, which Exhibitor shall be responsible to pay.

4. CANCELLATION; REFUNDS

If Exhibitor cancels its participation more than days prior to the Event, Organizer will retain the deposit and refund of any paid balance. If Exhibitor cancels within days of the Event, no refund will be issued. Organizer may cancel the Event for any reason; in such event Organizer's liability shall be limited to return of amounts actually received from Exhibitor for Exhibit Space, less reasonable expenses incurred.

5. BOOTH CONSTRUCTION, SAFETY AND ACCESS

Exhibitor shall construct, occupy and maintain its booth in a safe, professional manner and in compliance with the Show Rules. All displays must comply with applicable fire, safety and building codes. Organizer may require the removal or modification of any exhibit not conforming to the Show Rules or this Agreement. Exhibitor shall be responsible for the conduct of its employees, agents, contractors and invitees.

6. INSURANCE

Exhibitor shall, at its expense, maintain commercial general liability insurance with minimum limits of $ per occurrence and name Organizer as an additional insured where required by Organizer. Exhibitor shall provide a certificate of insurance to Organizer at least days prior to the Event.

7. INDEMNIFICATION

Exhibitor shall defend, indemnify and hold harmless Organizer, its officers, directors, employees and agents from and against any and all claims, liabilities, losses, damages, costs and expenses (including reasonable attorneys' fees) arising out of or relating to Exhibitor's participation in the Event, including but not limited to Exhibitor's negligence, willful misconduct, breach of this Agreement, or violation of applicable law.

8. INTELLECTUAL PROPERTY; USE OF MARKS

Exhibitor grants Organizer a non-exclusive, royalty-free license to use Exhibitor's trade names, trademarks and logos in connection with promotional materials for the Event. Exhibitor represents and warrants that it has the right to grant such license and that the use of Exhibitor's marks will not infringe the rights of any third party. Organizer shall not use Exhibitor's marks beyond the Event without prior written consent.

9. LIMITATION OF LIABILITY

EXCEPT FOR LIABILITY ARISING FROM GROSS NEGLIGENCE OR WILLFUL MISCONDUCT, IN NO EVENT SHALL EITHER PARTY BE LIABLE TO THE OTHER FOR INCIDENTAL, CONSEQUENTIAL, PUNITIVE OR SPECIAL DAMAGES, AND EACH PARTY'S AGGREGATE LIABILITY ARISING OUT OF OR RELATED TO THIS AGREEMENT SHALL NOT EXCEED THE AMOUNTS PAID BY EXHIBITOR TO ORGANIZER UNDER THIS AGREEMENT.

10. COMPLIANCE WITH LAWS AND SHOW RULES

Exhibitor shall comply with all applicable laws, ordinances and regulations and with all Show Rules promulgated by Organizer. Exhibitor shall obtain all permits, licenses and approvals required for its display and activities and shall pay all applicable taxes associated with its participation.

11. FORCE MAJEURE

Neither party shall be liable for delays or failures in performance resulting from acts beyond its reasonable control, including but not limited to acts of God, fire, flood, pandemic, acts of government, strikes, civil disorder, terrorism, or other events of Force Majeure. If the Event is postponed or canceled due to Force Majeure, Organizer shall have the option to reschedule or terminate the Event and will notify Exhibitor; Organizer's liability shall be limited as set forth in Section 4.

12. CONFIDENTIALITY

Each party agrees to keep confidential all proprietary information disclosed by the other party in connection with this Agreement that is designated as confidential or that should reasonably be understood to be confidential, except to the extent disclosure is required by law or necessary to enforce this Agreement.

13. NOTICES

All notices required or permitted under this Agreement shall be in writing and delivered to the addresses below by hand, nationally recognized overnight courier, or certified mail (return receipt requested):

14. AMENDMENT; WAIVER

No provision of this Agreement may be amended except by a written instrument executed by both parties. The failure or delay of either party to enforce any right or remedy shall not constitute a waiver of that or any other right or remedy.

15. GOVERNING LAW; VENUE

This Agreement shall be governed by and construed in accordance with the laws of the state or jurisdiction where the Event is held without regard to its conflict of law principles. Any action arising out of or relating to this Agreement shall be brought exclusively in the courts located within that jurisdiction.

16. ENTIRE AGREEMENT; SEVERABILITY

This Agreement, including all schedules and written Show Rules, constitutes the entire agreement between the parties and supersedes all prior discussions, representations and agreements. If any provision of this Agreement is held invalid or unenforceable, such provision shall be severed and the remaining provisions shall remain in full force and effect.

17. ADDITIONAL PROVISIONS

Exhibitor:

By:

Date:

Organizer:

By:

Date:

Enter text✕

What the Exhibitor Agreement Form Is

An Exhibitor Agreement Form is a legal contract between an event organizer and an exhibiting company that records the terms for booth space, services, fees, insurance, and operational rules. It sets expectations for setup and tear-down, payment schedules, permitted activities, liability and indemnification, and any additional services such as electrical, internet, and shipping. The form can be a standalone contract or part of an event registration package; it functions as the operative document that governs performance, cancellations, and remedies if either party fails to meet obligations.

Why a Clear Exhibitor Agreement Matters

A complete, well-worded Exhibitor Agreement reduces disputes, clarifies responsibilities, and protects both parties by documenting fees, timelines, and liability limits. It also supports compliance with event policies, venue rules, insurance requirements, and applicable state law.

Why a Clear Exhibitor Agreement Matters

Who Typically Completes the Exhibitor Agreement

Event organizers, exhibitors, and procurement or legal teams commonly prepare, review, or sign Exhibitor Agreement Forms; each role has different priorities when completing the form.

  • Event Organizer — Prepares the form, defines booth inventory, pricing, and event policies.
  • Exhibitor Representative — Completes company details, selects booth options, and accepts terms.
  • Legal/Procurement — Reviews insurance, indemnity, and cancellation language before signing.

Clear role responsibilities speed processing and reduce the need for post-signature amendments.

Core Components to Include in a Professional Form

A robust Exhibitor Agreement should be modular and concise, covering commercial terms, operational rules, and contact and insurance requirements to make obligations measurable and enforceable.

Parties

Legal names and contact information for the organizer and exhibitor; include DBA and billing contact where different.

Booth Details

Exact booth number, dimensions, location, utilities included, and any additional services or upgrades requested.

Fees & Payment

Total fees, deposit schedule, due dates, accepted payment methods, and refund/cancellation rules.

Insurance

Certificate requirements, minimum limits, additional insured designation, and delivery deadline for proof of coverage.

Rules & Conduct

Venue rules, exhibitor conduct expectations, prohibited items, and compliance with local laws and venue policies.

Liability & Indemnity

Allocation of risk, limits on liability, indemnification obligations, and dispute resolution mechanism.

Required Information and Data Elements

Exhibitor Name: Registered business name
Authorized Signer: Name and title of signer
Contact Details: Address, phone, email
Booth Selection: Booth ID or dimensions
Payment Terms: Deposit and balance schedule
Insurance Proof: Certificate of insurance

Step-by-Step: How to Complete the Exhibitor Agreement

Follow these steps to complete the form accurately and ensure on-time confirmation of your exhibit space.

  • 01
    Review Terms: Read fees, cancellation, and insurance clauses before entering data.
  • 02
    Provide Business Details: Enter legal name, contact, and billing information.
  • 03
    Select Booth Options: Choose booth, utilities, and extras, then confirm amounts.
  • 04
    Sign and Submit: Sign, date, and deliver required attachments like insurance.

How Electronic Submission Typically Works

Electronic workflows reduce turnaround time and capture an audit trail for each action from upload to completion.

  • Upload Document: Organizer uploads form template into the signing platform.
  • Place Fields: Signature, date, and required-data fields are added to the document.
  • Send to Signer: Signer receives an email or link to review and sign.
  • Audit Trail: Platform records timestamps, IP addresses, and completion certificate.

Configuring an Online Exhibitor Agreement Workflow

Set up a repeatable workflow to collect signatures, attachments, and required proof such as insurance certificates.

Field Configuration
Signature Required, signer role
Date Auto-fill current date option
File Upload Enable PDF/JPG uploads for insurance
Authentication Email + SMS code or stronger option

Digital Signing and Submission Requirements

Choose a signing platform that supports secure e-signatures, audit trails, and the integrations your team uses.

  • Document Formats: PDF, DOCX, and HTML supported
  • Integrations: Salesforce, NetSuite, Google Workspace, Microsoft 365
  • Authentication: Email link, SMS code, or advanced methods

Ensure the platform complies with ESIGN/UETA, supports retention requirements, and can produce an auditable certificate of completion for the file record.

Key Risks and Penalties for Incorrect or Missing Information

Delayed Confirmation: Late or missing data can delay space allocation
Insurance Gaps: Insufficient coverage may shift liability to exhibitor
Payment Defaults: Unpaid balances can forfeit booth rights and incur fees
Contract Voidance: Material misrepresentations risk rescission
Venue Penalties: Noncompliance with venue rules may result in fines
Data Retention Failures: Improper retention can hinder dispute response

Common Mistakes to Avoid

  • Omitting the exhibitor's legal entity name rather than the trade name
  • Uploading expired insurance certificates or incorrect coverage limits
  • Failing to include required attachments such as floor plan or equipment list
  • Using ambiguous payment terms or unclear cancellation language

Select eSignature Vendor Comparison for Exhibitor Agreements

Compare baseline vendor capabilities and pricing models for signing Exhibitor Agreement Forms. signNow appears first in the table as the initial column.

signNow DocuSign Adobe Sign PandaDoc HelloSign
Starting Price $8/user/mo $15/user/mo $14/user/mo $19/user/mo $15/user/mo
Free Trial 7-day free trial Varies Varies Varies Varies
Bulk Send Yes (premium tier) Varies Varies Varies Varies
Audit Trail Yes Yes Yes Yes Yes
Envelope Cap No cap 100 envelopes/user/year Varies Varies Varies

Practical Examples of Use

Real-world examples show how organizers and exhibitors handle common scenarios using an Exhibitor Agreement.

Trade Show Organizer

An event manager standardizes terms across 200 booths to streamline invoicing and floor plans.

  • Organizer adds insurance minimums and cancellation deadlines.
  • The standardized agreement reduced disputes and made it easier to automate invoicing and vendor reconciliation across multiple events.

Small Exhibitor

A small vendor signs electronically to reserve a corner booth and upload an insurance certificate.

  • Exhibitor opts for digital signing and uploads a valid certificate.
  • This eliminated in-person delivery, ensured timely confirmation, and allowed the exhibitor to meet move-in deadlines without additional administrative steps.

Frequently Asked Questions

Answers to common questions about completing, signing, and storing Exhibitor Agreement Forms.


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