Guest Journey Planning Document

GUEST JOURNEY PLANNING DOCUMENT

Service Provider:     Client:

Effective Date:     Project Reference:

RECITALS

WHEREAS, Service Provider is experienced in designing guest experience journeys, guest touchpoint mapping, and related planning and advisory services for hospitality and event operations; and

WHEREAS, Client desires to engage Service Provider to develop the guest journey plan described in this document, and Service Provider is willing to provide such services pursuant to the terms and conditions set forth herein; and

WHEREAS, the parties intend that this document set forth the scope, deliverables, timeline, fees, confidentiality obligations, and other material terms to govern the provision of the guest journey planning services.

PROJECT OVERVIEW

OBJECTIVES & TARGET GUEST PROFILE

TOUCHPOINTS & EXPERIENCE FLOW

Identify principal guest touchpoints, expected experience at each touchpoint, responsible party, and success metrics for each stage.

SCOPE OF WORK

Service Provider shall perform the services set forth below and in any attachments incorporated by reference. The scope includes research, journey mapping, stakeholder workshops, deliverable production, and handover documentation.

DELIVERABLES & ACCEPTANCE

TIMELINE & MILESTONES

Project Start Date:     Project End Date:

PAYMENT TERMS

Total Fee:     Currency:

Late Payment Fee (interest or flat):

TERM AND TERMINATION

Term Commencement Date:     Term Expiration Date:

Either party may terminate this Agreement for material breach that remains uncured after the expiration of the notice period set forth above. Termination does not relieve Client of any payment obligations for services performed or expenses incurred prior to termination.

CONFIDENTIALITY

Each party acknowledges that during performance of this Agreement it may receive Confidential Information of the other party. "Confidential Information" means non-public information disclosed in written, oral, electronic or other form that a reasonable recipient would understand to be confidential.

Receiving party shall: (a) use Confidential Information solely to perform its obligations under this Agreement; (b) restrict disclosure to those employees, contractors or agents who need to know and are bound by obligations of confidentiality at least as protective as those herein; and (c) not disclose Confidential Information to third parties without prior written consent, except as required by law. Confidentiality obligations shall survive termination for a period of three (3) years unless otherwise required by applicable law.

INTELLECTUAL PROPERTY

Unless otherwise agreed in writing, Service Provider retains ownership of methodologies, templates, tools, and pre-existing intellectual property. Upon full payment, Service Provider grants Client a non-exclusive, non-transferable license to use final deliverables for Client's internal business purposes. Any third-party materials will be licensed separately and identified in deliverables.

CHANGE ORDERS

Changes to the scope, schedule, or fees shall be documented in a written change order signed by authorized representatives of both parties. Change orders shall describe the change, any adjustment to fees or timeline, and the effective date of the change.

LIMITATION OF LIABILITY

Except for liability arising from gross negligence, willful misconduct, or breach of confidentiality, neither party shall be liable to the other for indirect, incidental, special, or consequential damages, including lost profits. The aggregate liability of each party for claims arising out of or relating to this Agreement shall not exceed the total fees actually paid by Client to Service Provider under this Agreement.

GOVERNING LAW

This Agreement shall be governed by and construed in accordance with the laws of: without regard to conflicts of law principles.

ENTIRE AGREEMENT

This document, together with any executed statements of work and change orders expressly incorporated herein, constitutes the entire agreement between the parties with respect to the subject matter and supersedes all prior and contemporaneous agreements, proposals, understandings and communications, whether written or oral. Any amendment must be in writing and signed by authorized representatives of both parties.

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