Legal Lead Generation Agreement

LEGAL LEAD GENERATION AGREEMENT

This Lead Generation Agreement (the Agreement) is made as of between Lead Generator Name: with principal place of business at (Lead Generator), and Client Name: with principal place of business at (Client). Each of Lead Generator and Client may be referred to individually as a Party and collectively as the Parties.

RECITALS

WHEREAS, Lead Generator operates marketing channels and generates prospective consumer contacts (Leads) for legal matters through digital and offline means; and

WHEREAS, Client is a legal practice that desires to receive and evaluate Leads for potential representation and agrees to compensate Lead Generator as set forth herein; and

WHEREAS, the Parties desire to set forth their respective rights and obligations with respect to the generation, delivery, handling and payment for Leads.

NOW THEREFORE, in consideration of the mutual covenants contained herein, the Parties agree as follows:

1. DEFINITIONS

1.1 "Lead" means a prospective client contact submitted by Lead Generator to Client that contains, at minimum, the consumer's full name, telephone number or email address, a statement of legal matter type, and affirmative consent to be contacted regarding legal services.

1.2 "Qualified Lead" means a Lead that meets the Lead Specifications set forth in Section 3, is not a duplicate of a previously accepted Lead for the same matter, and is not subject to an express exclusion under this Agreement.

1.3 "Confidential Information" means nonpublic information disclosed by one Party to the other relating to business operations, marketing, pricing, client lists, or personal data, whether in written, electronic or oral form and marked or identified as confidential.

2. ENGAGEMENT; SCOPE OF SERVICES

2.1 Engagement. Client engages Lead Generator, and Lead Generator accepts such engagement, to generate and transmit Leads to Client in accordance with the terms of this Agreement. Lead Generator shall act as an independent contractor and not as an employee, partner or agent of Client.

2.2 Services. Lead Generator will perform lead generation services described here:

3. LEAD SPECIFICATIONS AND DELIVERY

3.1 Specifications. Each Lead must include at a minimum: consumer full name, contact telephone number, email address (if available), affirmative consent to receive communications, a brief description of the legal matter, and the jurisdiction in which the matter arose. Lead Generator represents that it has obtained all consents necessary to transmit such information and for Client to contact the consumer.

3.2 Delivery Method. Lead Generator will deliver Leads via: or as otherwise agreed in writing. Each transmitted Lead must be accompanied by the date and source of acquisition.

4. LEAD QUALIFICATION AND ACCEPTANCE

4.1 Acceptance Period. Client shall review each Lead and notify Lead Generator of acceptance or rejection within days of receipt. Failure to timely notify constitutes acceptance of the Lead.

4.2 Rejection Criteria. Client may reject a Lead only for material noncompliance with the Lead Specifications, duplicate Leads, or clear evidence of inaccurate contact information. Rejections must state the specific reason and be accompanied by supporting documentation where available.

5. FEES; INVOICING; PAYMENT

5.1 Fees. Client shall pay Lead Generator the following fees for each Qualified Lead accepted by Client: $ per Qualified Lead, unless otherwise agreed in writing.

5.2 Invoicing and Payment. Lead Generator shall invoice Client monthly for accepted Qualified Leads. Payments are due within days of invoice date. Late payments accrue interest at a rate of 1.5% per month or the maximum permitted by law, whichever is less.

5.3 Credits and Refunds. If Client validly rejects a Lead under Section 4, Lead Generator will issue a credit against future invoices or refund the charge for that Lead at Client's election. Credits shall be applied within thirty (30) days following verification of the rejection.

6. OWNERSHIP; DATA; PRIVACY

6.1 Ownership. Title to lead data, including personal data provided by Leads, transfers to Client upon acceptance of a Qualified Lead. Lead Generator retains no ownership in accepted Lead data except as set forth in this Agreement.

6.2 Data Handling. Lead Generator will maintain reasonable administrative, physical and technical safeguards to protect Lead data and shall not sell or transfer Lead data to any third party other than Client without prior written consent. Lead Generator shall promptly notify Client of any unauthorized access or breach affecting Lead data.

7. CONFIDENTIALITY

Each Party shall hold Confidential Information received from the other in strict confidence, shall not disclose such information except to employees or contractors with a need to know and bound by confidentiality obligations, and shall use such information only to perform its obligations under this Agreement. Confidentiality obligations survive termination for three (3) years, or longer as required by applicable law for personal data.

8. COMPLIANCE WITH LAWS AND ETHICAL RULES

Lead Generator warrants that all marketing and outreach activities comply with applicable laws, regulations and professional conduct rules, including obtaining any required consumer consents for contact. Lead Generator will not make any representations that create attorney-client relationships on behalf of Client, and shall not engage in false or deceptive advertising.

9. REPRESENTATIONS AND WARRANTIES

Each Party represents that it has full power and authority to enter into this Agreement, that its performance will not violate any contract or law, and that it will perform its obligations in a commercially reasonable manner. EXCEPT AS EXPRESSLY PROVIDED HEREIN, NO PARTY MAKES ANY OTHER WARRANTIES, EXPRESS OR IMPLIED.

10. INDEMNIFICATION

10.1 Lead Generator Indemnity. Lead Generator shall indemnify, defend and hold harmless Client from and against any third-party claims arising from Lead Generator's breach of representations, violations of law in lead acquisition, or unauthorized disclosure of personal data.

10.2 Client Indemnity. Client shall indemnify, defend and hold harmless Lead Generator from and against any third-party claims arising from Client's use of Leads in a manner inconsistent with this Agreement or arising from Client's legal services rendered to any Lead.

11. LIMITATION OF LIABILITY

Except for liability arising from willful misconduct or breaches of confidentiality or indemnification obligations, each Party's aggregate liability for direct damages under this Agreement shall not exceed the total fees paid by Client to Lead Generator during the twelve (12) month period immediately preceding the event giving rise to the claim. IN NO EVENT SHALL EITHER PARTY BE LIABLE FOR CONSEQUENTIAL, INCIDENTAL, SPECIAL OR PUNITIVE DAMAGES.

12. TERM AND TERMINATION

12.1 Term. The initial term of this Agreement shall be months from the Effective Date and shall renew automatically for successive periods of equal duration unless either Party provides written notice of nonrenewal at least days prior to the end of the then-current term.

12.2 Termination for Convenience. Either Party may terminate this Agreement for convenience upon days' prior written notice. Termination shall not relieve Client of payment obligations for Qualified Leads accepted prior to termination.

12.3 Termination for Cause. Either Party may terminate immediately upon material breach by the other Party that remains uncured for ten (10) days after written notice specifying the breach.

13. NOTICES

All notices, requests and other communications required or permitted under this Agreement shall be in writing and delivered to the addresses below by certified mail, courier, or email with confirmation of receipt.

14. AUDIT RIGHTS; RECORDS

Lead Generator agrees to retain records demonstrating compliance with the Lead Specifications and consumer consent for a period of at least months following delivery. Client may audit such records upon reasonable prior notice and during normal business hours no more than once per calendar year, unless required by regulatory authority.

15. MISCELLANEOUS PROVISIONS

15.1 Assignment. Neither Party may assign its rights or delegate its obligations under this Agreement without the prior written consent of the other Party, except to a successor in interest in connection with a sale of substantially all assets or a merger.

15.2 Independent Contractor. The Parties acknowledge that Lead Generator is an independent contractor and will be solely responsible for all taxes, withholdings and other statutory obligations related to its performance.

15.3 Counterparts. This Agreement may be executed in counterparts, each of which shall be deemed an original, and all of which together shall constitute one instrument.

15.4 Waiver. No waiver of any provision of this Agreement shall be effective unless in writing and signed by the Party against whom the waiver is asserted.

15.5 Severability. If any provision of this Agreement is found to be invalid or unenforceable, the remaining provisions shall continue in full force and effect and the Parties shall negotiate in good faith to replace the invalid provision with a valid one that achieves, to the extent possible, the original intent.

15.6 Entire Agreement. This Agreement constitutes the entire agreement between the Parties with respect to its subject matter and supersedes all prior and contemporaneous agreements, understandings and representations, whether written or oral.

SIGNATURES

Sign Now