Is an electronic signature legally binding?

Yes. Under the federal ESIGN Act an electronic signature can be legally binding when intent, consent, attribution and record retention are present; state UETA laws also govern intrastate transactions (15 U.S.C. §7001 and UETA where adopted).

Who may sign on behalf of a company?

An authorized signatory is typically an officer or an individual with delegated authority. Verify signing authority through corporate resolution, POA, or role-based authorization to avoid enforceability challenges.

Do I need a notary or witness?

Most marketing agreements do not require notarization; state exceptions exist for certain record types. Check state rules if the agreement will attach deeds, powers of attorney, or similar notarized instruments.

How do I revoke or cancel the agreement?

Follow the contract's termination clause, provide the required written notice, and preserve records of the notice and wind-down activities; settlement of outstanding fees is often required.

How should I store executed agreements?

Retain signed copies and audit trails in encrypted storage with access controls. Keep records for at least the federal minimums and longer if industry rules apply (see retention guidance).

Can the agreement be signed remotely with notarization?

Remote online notarization (RON) is permitted in many states with identity proofing and audio-video recording; check your state notary rules before relying on RON for notarized exhibits.

Electronic Signature
Templates
Marketing
LinkedIn Marketing Agreement

LinkedIn Marketing Agreement

This template is fully customizable. Edit the text, fill out the fields, and send it for signature. Give it a try!

LINKEDIN MARKETING AGREEMENT

This LinkedIn Marketing Agreement (the Agreement) is entered into effective as of (Effective Date) by and between:

Parties

Client (Brand) Name: Client Contact & Address: Agency / Creator Name: Agency Contact & Address:

Recitals

Client desires to engage Agency to provide LinkedIn-specific marketing services and Agency agrees to perform such services under the terms set forth in this Agreement. The Parties agree that the services described in Section 1 will be performed in accordance with the specifications, schedule and payment terms set forth herein.

1. Campaign & Services

Campaign Name: Campaign Objectives: Target Audience: LinkedIn Channels (select all that apply):

Company Page Organic Posts Sponsored Content (Ads) LinkedIn Articles
Message Ads Video Posts Carousel / SlideShare Posts

Deliverables (describe items, formats, quantities, and acceptance criteria): Milestones & Deadlines:

Campaign Start Date: Campaign End Date:

2. Compensation & Expenses

Total Agency Fee (USD): Deposit or Upfront Payment: Payment Terms: Campaign Budget & Ad Spend (if applicable):

Reimbursable Expenses Cap (USD): Late Payment Interest (annual percent):

3. Usage Rights, License & Ownership

Subject to full payment of all amounts due, Agency hereby grants Client a non-exclusive, transferable license to use the final deliverables on LinkedIn and related corporate channels for the Term set forth below, except as otherwise agreed in writing. Pre-existing Agency materials, templates, and third-party materials remain the property of the party that provided them unless explicitly assigned in writing.

License Territory: License Duration / Term for Use:

Exclusivity: Client exclusive for campaign category during Term Non-exclusive
If exclusivity is selected, Parties shall negotiate any exclusivity fee and scope in writing prior to commencement.

4. FTC Disclosure and Advertising Compliance

Agency will ensure that all paid posts, sponsored content, endorsements, or other advertising are clearly and conspicuously disclosed in compliance with applicable advertising and consumer protection laws, including but not limited to requirements established by the Federal Trade Commission for native advertising and influencer disclosures. Agency shall retain documentation demonstrating compliance and provide such documentation to Client on request.

5. Approval, Creative Control & Revisions

Approval Turnaround Time: Included Revisions:

Client approval is required in writing for all creative materials before publication. If Client fails to provide feedback within the Approval Turnaround Time, materials may be deemed approved for publication.

6. Reporting, Metrics & Performance

KPIs and Reporting Cadence:

Agency will provide campaign performance reports in accordance with the cadence above and will use reasonable efforts to measure metrics including impressions, clicks, CTR, leads, conversions and spend. Client acknowledges that results are estimates and subject to platform variability.

7. Termination

Termination Notice Period (days): Kill Fee / Early Termination Fee (USD):

Either party may terminate for material breach if the breaching party fails to cure within the notice period. Upon termination, Client shall pay Agency for all services performed and non-cancellable commitments incurred through the effective date of termination, plus any agreed kill fee.

8. Warranties, Representations & Indemnities

Each party represents that it has the full right and authority to enter into this Agreement. Agency warrants that its services will be performed in a professional manner consistent with industry standards. Agency shall indemnify and hold Client harmless from third-party claims arising from Agency's breach of representations, infringement of third-party rights, or failure to obtain necessary rights to content provided by Agency. Client shall indemnify Agency for claims arising from Client-provided materials or directives.

9. Confidentiality

10. Limitation of Liability

Except for liability arising from willful misconduct or gross negligence, each party's aggregate liability under this Agreement shall not exceed the total fees paid by Client to Agency under this Agreement. Neither party shall be liable for consequential, punitive, special or incidental damages.

11. Governing Law & Dispute Resolution

Governing Law (State):

Parties will attempt to resolve disputes amicably. If unresolved, disputes shall be submitted to binding arbitration in accordance with the arbitration rules mutually agreed upon by the parties, unless otherwise required by applicable law.

12. Miscellaneous

This Agreement constitutes the entire agreement between the Parties with respect to its subject matter and supersedes all prior agreements. Amendments must be in writing and signed by authorized representatives of both parties. Neither party may assign this Agreement without the prior written consent of the other, except to a successor in interest in the event of a merger or sale of substantially all assets.

Additional Terms or Exceptions:

Signatures

Client (Brand) Printed Name:

By:

Date:

Agency / Creator Printed Name:

By:

Date:

What the LinkedIn Marketing Agreement Covers

A LinkedIn Marketing Agreement is a written contract between a client and an advertiser, agency, or consultant that defines the scope, deliverables, budget, performance metrics, intellectual property rights, confidentiality and data usage for paid or organic LinkedIn activities. It typically lists campaign tasks, reporting cadence, creative ownership, targeting constraints, billing terms, and compliance with LinkedIn platform policies. When executed electronically, the agreement is treated as a valid signature under U.S. law when it meets ESIGN and applicable state UETA/ESRA requirements, provided intent, consent, attribution and retention are demonstrable.

Why a Written Agreement Matters for LinkedIn Campaigns

A clear agreement reduces disputes by aligning expectations on scope, budget, reporting, and compliance; it preserves IP rights and documents consent for data processing and ad targeting under platform rules and applicable privacy laws.

Who Typically Completes a LinkedIn Marketing Agreement

Choose the version and level of legal detail that matches the engagement size, regulatory exposure, and whether third-party platforms or sensitive data will be used.

Marketing Agencies and Media Buyers: External teams that plan, execute, and report on campaigns; they sign to accept deliverables and payment terms.
In-House Marketing Teams: Company marketing or growth teams use the document to onboard vendors and align internal stakeholders on objectives.
Freelancers and Consultants: Independent contractors use simplified agreements for single-campaign engagements or short-term advisory work.

Step-by-Step: Prepare and Execute the Agreement

Follow these steps to complete, sign, and archive the LinkedIn Marketing Agreement efficiently.

01

Draft: Populate scope, budget, KPIs and legal terms.
02

Review: Client and agency review terms and request edits.
03

Sign: All parties sign electronically or on paper.
04

Distribute: Send executed copies to finance, legal and campaign teams.

Typical Routing and Execution Workflow

A standard execution flow covers upload, field placement, signer routing, authentication, signing, and distribution.

Upload Document: Place the final contract into the signing platform.
Add Fields: Insert signature, date, and initials fields for signers.
Send for Signature: Route in signer order or send a signing link.
Archive: Save signed copies and audit trail for records.

Recommended Digital Workflow Settings

Configure your eSignature workflow to match approval sequence, authentication strength, and integrations before sending.

Field	Configuration
Authentication	Email link or SMS code \| stronger KBA if required
Template	Save as reusable template \| lock non-editable clauses
Conditional Fields	Show fields by role or budget thresholds
Notifications	Email reminders \| completion alerts to finance

Delivery Options and Platform Considerations

Verify the platform meets legal and industry requirements (e.g., ESIGN/UETA compliance, HIPAA BAA if handling PHI) and integrates with systems like Salesforce, NetSuite, Google Workspace or cloud storage.

Authentication: Email, SMS code, or stronger KBA
File Formats: PDF and DOCX supported
Integrations: CRM and cloud storage connectors

Core Clauses to Include in a Professional Agreement

Ensure the contract contains specific, enforceable clauses that reduce ambiguity and protect both parties during campaign execution.

Scope of Work

Define campaign objectives, channels, ad formats, targeting parameters, creative responsibilities and acceptance criteria so each deliverable and milestone is measurable and auditable by both parties.

Deliverables & Schedule

List each deliverable, due dates, approval turnaround times and any milestones tied to payments; include revision caps and process for scope changes.

Budget and Billing

Separate media spend from management fees, specify invoicing cadence, late payment interest, and who is responsible for third-party vendor charges or platform spend misallocations.

Reporting & Measurement

State KPIs, attribution model, reporting cadence, access to raw campaign data and procedures for reconciling discrepancies between platform and agency reports.

Intellectual Property

Clarify ownership of creative assets, work-for-hire status, license scope, and post-termination rights to use or archive campaign materials.

Confidentiality & Data Use

Address handling of client data, compliance with privacy laws, data retention, permitted sub-processors, and obligations in case of a data breach.

Security and Compliance Essentials

Encryption: TLS 1.2/1.3 in transit

Data at Rest: AES-256 encryption

Certifications: SOC 2 Type II, ISO 27001

HIPAA: BAA required for PHI

eSignature Law: ESIGN and UETA compliant

Audit Trails: Timestamps, IP, action logs

Key Risks and Potential Penalties

Missed Payments: Late fees or contract termination

Policy Violations: Ad disapprovals or account suspension

IP Disputes: Copyright infringement claims

Data Breach: Regulatory fines and notice obligations

Tax Reporting: Incorrect 1099 triggers penalties

Reputation: Client relationship harm

Common Preparation Mistakes to Avoid

Failing to define precise KPIs and acceptance criteria leads to disputes when measuring campaign success and billing performance fees.
Using vague payment terms without specifying media vs management fees causes confusion during reconciliation and can delay payments.
Ignoring platform policies or required disclosures can produce ad rejections or account suspensions, interrupting campaign delivery.
Not defining ownership of creative assets or reuse rights creates intellectual property disputes at campaign end or when repurposing content.

Typical Timing and Notice Requirements

Set clear dates for campaign kickoff, invoicing, reporting and termination to reduce operational friction and payment delays.

Campaign Start Date:

Specify exact MM/DD/YYYY kickoff and any soft-launch period

Invoice Due Dates:

State payment terms explicitly, for example Net 30 from invoice date

Reporting Cadence:

Define weekly or monthly reports and delivery format

Amendment Notice:

Require written notice and lead time for scope changes

Termination Notice:

Specify advance notice period and wind-down obligations

eSignature Vendor Comparison for Executing This Agreement

Compare common eSignature vendors on price, bulk send, audit trail, and HIPAA support to select a platform that matches compliance and volume needs.

	signNow	DocuSign	Adobe Sign	PandaDoc	HelloSign
Starting Price	$8/user/mo	$15/user/mo	$14/user/mo	$19/user/mo	$15/user/mo
Free Trial	7-day free trial	No	No	Yes, limited	Yes, limited
Bulk Send	Yes	Yes	Yes	Yes	No
Audit Trail	Yes	Yes	Yes	Yes	Yes
HIPAA Compliant	Yes	Yes	Yes	No	No

Frequently Asked Questions

Answers to common questions about legal validity, signing authority, revocation, storage, and platform considerations for the LinkedIn Marketing Agreement.

Need help? Contact support

Is an electronic signature legally binding?
Yes. Under the federal ESIGN Act an electronic signature can be legally binding when intent, consent, attribution and record retention are present; state UETA laws also govern intrastate transactions (15 U.S.C. §7001 and UETA where adopted).
Who may sign on behalf of a company?
An authorized signatory is typically an officer or an individual with delegated authority. Verify signing authority through corporate resolution, POA, or role-based authorization to avoid enforceability challenges.
Do I need a notary or witness?
Most marketing agreements do not require notarization; state exceptions exist for certain record types. Check state rules if the agreement will attach deeds, powers of attorney, or similar notarized instruments.
How do I revoke or cancel the agreement?
Follow the contract's termination clause, provide the required written notice, and preserve records of the notice and wind-down activities; settlement of outstanding fees is often required.
How should I store executed agreements?
Retain signed copies and audit trails in encrypted storage with access controls. Keep records for at least the federal minimums and longer if industry rules apply (see retention guidance).
Can the agreement be signed remotely with notarization?
Remote online notarization (RON) is permitted in many states with identity proofing and audio-video recording; check your state notary rules before relying on RON for notarized exhibits.

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