Market Research Focus Group Template

Market Research Focus Group Agreement

This Market Research Focus Group Agreement (Agreement) is entered into by and between Client Name: and Service Provider: . Effective Date: .

WHEREAS

WHEREAS, Client desires to procure market research services consisting of moderated focus group discussions for the purpose of evaluating consumer perceptions, concepts, and messaging for the project titled Project Title: ;

WHEREAS, Service Provider represents that it possesses the expertise, facilities, personnel, and logistical capabilities necessary to plan, recruit for, moderate, record, and report on such focus groups;

NOW, THEREFORE, in consideration of the mutual covenants set forth herein, the parties agree as follows:

1. Scope of Work

Location(s) of sessions:

2. Payment Terms

Invoicing address or billing email:

Late fee and interest: Client agrees to pay interest on overdue amounts at a rate of , plus reasonable collection costs.

3. Term and Termination

Term Commencement Date: . Anticipated Completion Date: .

Either party may terminate this Agreement upon days prior written notice to the other party. If a material breach is uncured within days after written notice, the non-breaching party may terminate immediately. Termination does not relieve Client of payment for services performed and reasonable costs incurred through the effective date of termination.

4. Confidentiality

Each party shall maintain in strict confidence all confidential information disclosed by the other party, including but not limited to study materials, participant identities, screening data, responses, and reporting (Confidential Information). Confidential Information shall not include information which (a) is or becomes publicly available without breach of this Agreement; (b) is lawfully obtained from a third party without restriction; or (c) is independently developed without reference to Confidential Information.

Exceptions: Either party may disclose Confidential Information as required by law or valid governmental or judicial process provided, to the extent permitted, that the receiving party provides prompt written notice to the disclosing party and cooperates in any lawful effort to limit disclosure.

5. Recording, Consent, and Data Use

Audio recording consent: Yes    Video recording consent: Yes

6. Deliverables and Intellectual Property

Ownership: Unless otherwise agreed in writing, Service Provider grants Client a non-exclusive, perpetual license to the final deliverables for internal business use. Service Provider retains ownership of raw materials, methodologies, and underlying intellectual property not specifically created for Client.

7. Liability and Indemnity

Limitation of Liability: Except for liability arising from willful misconduct or gross negligence, neither party shall be liable for indirect, incidental, special, or consequential damages. The aggregate liability of either party for any claim arising out of this Agreement shall not exceed the total fees paid to Service Provider under this Agreement.

Indemnification: Each party shall indemnify and hold harmless the other party from third-party claims arising from its negligent acts or omissions in connection with the performance of this Agreement.

8. Governing Law and Dispute Resolution

Governing Law: This Agreement shall be governed by and construed in accordance with the laws of the jurisdiction of , without regard to conflicts of law principles.

Dispute Resolution: The parties shall first attempt in good faith to resolve any dispute arising under this Agreement through negotiation. If unresolved within 30 days, the parties may pursue mediation or other mutually agreed non-binding procedures prior to initiating litigation.

9. Entire Agreement

Entire Agreement: This Agreement, including any attached statements of work or schedules, constitutes the entire agreement between the parties relating to its subject matter and supersedes all prior and contemporaneous agreements, proposals, and communications, whether written or oral. Any amendment must be in writing and signed by authorized representatives of both parties.

Notices: All notices required or permitted under this Agreement shall be in writing and delivered to the addresses set forth below or as otherwise designated in writing by the parties.

Sign Now