Can this term be signed electronically?

Yes. Electronic signatures are generally valid under ESIGN and state UETA rules when they show intent, consent, attribution, and retention capability. For consumer-facing agreements include any required ESIGN consumer disclosures to preserve enforceability.

What proof should I keep after signing?

Retain the executed file plus an audit trail showing signer identity, IP, timestamp, and any authentication used. These artifacts support attribution and defendability in disputes or compliance reviews.

Who can sign on behalf of a company?

An authorized officer or person with delegated signing authority should sign. Document capacity in the signature block (title, corporate name) and keep internal approval records to avoid challenges to authority.

How do I revoke previously granted marketing consent?

Follow the contract's revocation steps. Specify effective dates for removal from active campaigns and outline whether existing materials already published will be withdrawn or may remain as permitted under the agreement.

Do I need a notary or witness for marketing consents?

Generally no for ordinary marketing consents. Exceptions exist where the term affects real property transfers, wills, or powers of attorney; follow state notarization and witness rules in those contexts.

What platform controls should I verify before eSigning?

Confirm encryption (TLS/AES), audit trail detail, authentication options, HIPAA support if needed, and integration with your archive and eDiscovery systems to ensure legal and operational compliance.

Electronic Signature
Templates
Marketing
Marketing Adhesion Term

Marketing Adhesion Term

This template is fully customizable. Edit the text, fill out the fields, and send it for signature. Give it a try!

Marketing Adhesion Term

Parties

Brand/Client Name:

Brand/Client Address

Agency/Creator Name:

Agency/Creator Address

Recitals

This Marketing Adhesion Term (the "Agreement") sets forth the standard terms and conditions under which Agency/Creator will provide marketing and content services to Brand/Client in connection with the Campaign described below. Brand/Client acknowledges that Agency/Creator's services shall be governed by the terms herein and that this Agreement is an adhesion contract offered on a non-negotiable basis except where expressly provided.

Campaign Description

Campaign Name Campaign Objectives Target Audience Primary Channels

Campaign Period: from through .

Deliverables

Agency/Creator shall provide the following deliverables in accordance with the schedule below. Delivery of each item is subject to Brand/Client approval as set out in Approval and Revisions.

Deliverable 1 - Description

Due Date:

Deliverable 2 - Description

Due Date:

Approval and Revisions: Brand/Client shall provide written approval or consolidated feedback within business days of delivery. Agency/Creator will make up to rounds of revisions per deliverable within the agreed scope. Additional revisions are subject to additional fees.

Compensation & Expenses

Total Fee Payment Schedule

Deposit Amount: . Balance due per schedule above. Late payments incur interest at .

Reimbursable Expenses

Usage Rights and Intellectual Property

License Grant: Upon full payment, Agency/Creator grants Brand/Client a license to use the final deliverables for the following territory: for a duration of .

Ownership: Unless otherwise agreed in writing, Agency/Creator retains underlying intellectual property rights and moral rights in concepts, pre-existing materials, and raw assets. Brand/Client receives ownership or perpetual license to final, delivered content as specified in the payment and license provisions above.

Specific IP Terms

Exclusivity

Exclusivity Requested: Agency/Creator shall be exclusive for the following product categories or geographies:

If exclusivity is elected, Brand/Client agrees to pay an exclusivity fee described in the payment schedule or as a separate line item.

FTC Disclosure Compliance

Agency/Creator certifies that all paid, sponsored, or material connections in content will be clearly and conspicuously disclosed to comply with applicable advertising disclosure obligations. Brand/Client acknowledges and agrees that the final disclosure language will be provided by Brand/Client when applicable and that Agency/Creator will implement agreed disclosure language in published content.

Brand/Client acknowledges compliance requirement: I acknowledge that disclosures will be used in deliverables and consent to the disclosure strategy described above.

Termination; Kill Fee

Either party may terminate this Agreement with written notice of days. In the event of termination by Brand/Client without cause after work has commenced, Brand/Client shall pay a kill fee equal to of the remaining unpaid fees, plus reimbursement of approved, incurred expenses.

Kill Fee Details

Confidentiality

Confidential Information Description

Each party agrees not to disclose the other's Confidential Information except as necessary to perform obligations under this Agreement and as required by law. Confidentiality obligations survive termination for .

Indemnification & Liability

Each party shall indemnify, defend and hold harmless the other party from claims arising out of its breach of representations, warranties, or infringement of third-party rights. Neither party shall be liable for indirect, incidental, special, or consequential damages. Aggregate liability for direct damages shall be limited to the total amount paid by Brand/Client to Agency/Creator under this Agreement.

Representations & Warranties

Agency/Creator represents that deliverables will be original or properly licensed and will not knowingly infringe third-party rights. Brand/Client represents that it has the authority to provide materials and licenses to Agency/Creator and that materials provided do not violate third-party rights.

Publicity & Credits

Unless otherwise agreed, Agency/Creator may include Brand/Client and campaign deliverables in Agency/Creator's portfolio, reels, and case studies. Brand/Client agrees to provide reasonable crediting information and to permit such use unless Brand/Client checks the box below to prohibit portfolio use.

Prohibit portfolio/publicity use:

Notices

Notice to Brand/Client Notice to Agency/Creator

Miscellaneous

Governing Law: . This Agreement constitutes the entire agreement between the parties and supersedes prior agreements. Amendments must be in writing and signed by both parties. If any provision is held unenforceable, remaining provisions remain in effect.

Acknowledgment

By signing below, each party represents that it has read and understands this Agreement, has authority to enter into it, and agrees to be bound by its terms.

Brand/Client:

By:

Date:

Agency/Creator:

By:

Date:

What the Marketing Adhesion Term Is and When It Applies

The Marketing Adhesion Term is a contractual clause or standalone document that records a party's consent to marketing uses of their name, image, data, or brand assets and sets boundaries on channels, duration, and third‑party sharing. It clarifies permitted promotional activities, data handling expectations, and revocation or termination mechanics so both marketers and recipients have a consistent, enforceable understanding before campaigns begin. When used alongside a primary agreement or as an attachment, clear definitions reduce disputes and support compliance with electronic signature frameworks when the document is executed digitally.

Why a Clear Marketing Adhesion Term Matters

Use a Marketing Adhesion Term to document consent, limit disputes over branding or data use, and specify duration and permitted channels. Clear drafting reduces legal uncertainty and aligns expectations with U.S. electronic signature laws such as ESIGN and state UETA statutes.

Who Typically Signs and Manages This Clause

Common signers include marketing teams, agency partners, procurement staff, and customers whose consent authorizes promotional use.

Marketing teams and in-house counsel who approve messaging and branding permissions.
External agencies or vendors granted rights to use customer-facing assets and logos.
Customers, clients, or users who explicitly consent to receive marketing communications.

Verify signatory authority and internal approval processes so the person signing can legally bind the organization before distribution.

Core Elements to Include for a Robust Marketing Adhesion Term

A complete Marketing Adhesion Term should define consent, scope, duration, data use, permitted channels, and termination rights in clear, enforceable language.

Consent

Specify that the party grants explicit, informed consent for marketing use; describe the types of materials, whether consent is revocable, and any required consumer disclosures under ESIGN for consumer-facing agreements.

Scope

Define the media, regions, product lines, and third‑party sharing permitted; include limits on sublicensing or resale of promotional assets and any exclusivity constraints.

Duration

State the effective date, renewal terms, expiry triggers, and any survival clauses; specify whether consent continues after contract termination and how revocation affects existing materials.

Data Use

Describe permitted processing of personal data for marketing, retention limits, anonymization requirements, and reference applicable privacy frameworks or patient safeguards where relevant.

Permitted Channels

List allowed channels (email, social media, web, in-person events) and any prohibited channels; include required opt-out mechanisms and channel-specific restrictions.

Termination

Outline steps for withdrawal of consent, timeline for removing materials from active campaigns, and consequences for breaching marketing use provisions.

Step-by-Step: How to Complete and Execute the Term

Follow an ordered workflow to preserve intent, consent, attribution, and retention — the four pillars of electronic signature validity.

01

Upload Document: Upload the agreement PDF or DOCX.
02

Place Fields: Insert signature, date, and consent checkboxes.
03

Add Signers: Assign roles and enter signer emails.
04

Send for Signature: Choose authentication and send or generate signing link.

Typical Routing and Audit Steps

A standard process captures review, approval, execution, and archival while preserving an auditable trail for compliance.

Draft Review: Legal and marketing review for language accuracy.
Approval: Authorized signatories confirm terms and permissions.
Execution: Parties sign electronically; system records timestamps.
Archival: Store executed copy with metadata and audit trail.

Suggested eSignature Workflow Settings

Configure workflow settings to control authentication, routing, reminders, and storage when distributing the Marketing Adhesion Term.

Field	Configuration
Signature Type	Click-to-sign \| Digital signature option available
Routing Order	Sequential or parallel approver routing
Reminders	Auto reminders every 3 days until signed
Archive Location	Cloud storage with eDiscovery tagging

Delivery Channels and Integration Considerations

Choose delivery methods based on signer access and consent requirements: email invitations, signing links, embedded signing, or in-person sessions.

Supported Formats: PDF, DOCX, HTML
Integrations: Salesforce, NetSuite, Google Workspace
Authentication: Email, SMS, KBA, SSO

Vendor Pricing and Feature Snapshot for eSignature Use

Compare common plan starting prices and essential features to choose an eSignature provider for executing Marketing Adhesion Terms; signNow is listed first by design.

	signNow	DocuSign	Adobe Sign	PandaDoc	HelloSign
Starting Price	$8/user/mo	$15/user/mo	$14/user/mo	$19/user/mo	$15/user/mo
Free Trial	7-day free trial	Varies	Varies	Varies	Varies
Bulk Send	Yes	Yes	Yes	Yes	No
Audit Trail	Yes	Yes	Yes	Yes	Yes
HIPAA Compliant	Yes	Yes	Yes	No	No

Security and Compliance Features to Verify

Encryption: TLS 1.2/1.3 in transit; AES-256 at rest

Certifications: SOC 2 Type II and ISO 27001 available

Privacy Laws: GDPR and CCPA compliance controls

Health Compliance: HIPAA support with BAA required

eSignature Law: ESIGN and UETA compliant

Accessibility: WCAG 2.0 Level AA

Primary Risks If the Term Is Incorrect or Missing

Unenforceable Consent: Consent may be invalid if vague or improperly executed

Privacy Violations: Improper data use can trigger regulatory scrutiny

TCPA Exposure: Unlawful marketing outreach risks statutory claims

Contract Disputes: Ambiguous rights lead to litigation or settlement costs

Reputational Harm: Misuse of brand assets can damage public trust

Operational Delay: Incorrect fields cause processing and compliance delays

Common Preparation Mistakes to Avoid

Using vague language like 'for marketing purposes' without defining channels, territories, or duration can make consent unenforceable and causes disputes.
Failing to document signer authority or capacity leads to challenges that may void permission for promotional use or require costly ratification.
Omitting opt-out or revocation procedures creates regulatory exposure and reduces transparency for recipients who later withdraw consent.
Relying on an unsigned, scanned approval or informal email rather than a properly executed adhesion term undermines evidentiary weight in disputes.

Frequently Asked Questions About the Marketing Adhesion Term

Answers to common questions cover eSignature validity, signer authority, document storage, and how to correct or revoke marketing permissions.

Need help? Contact support

Can this term be signed electronically?
Yes. Electronic signatures are generally valid under ESIGN and state UETA rules when they show intent, consent, attribution, and retention capability. For consumer-facing agreements include any required ESIGN consumer disclosures to preserve enforceability.
What proof should I keep after signing?
Retain the executed file plus an audit trail showing signer identity, IP, timestamp, and any authentication used. These artifacts support attribution and defendability in disputes or compliance reviews.
Who can sign on behalf of a company?
An authorized officer or person with delegated signing authority should sign. Document capacity in the signature block (title, corporate name) and keep internal approval records to avoid challenges to authority.
How do I revoke previously granted marketing consent?
Follow the contract's revocation steps. Specify effective dates for removal from active campaigns and outline whether existing materials already published will be withdrawn or may remain as permitted under the agreement.
Do I need a notary or witness for marketing consents?
Generally no for ordinary marketing consents. Exceptions exist where the term affects real property transfers, wills, or powers of attorney; follow state notarization and witness rules in those contexts.
What platform controls should I verify before eSigning?
Confirm encryption (TLS/AES), audit trail detail, authentication options, HIPAA support if needed, and integration with your archive and eDiscovery systems to ensure legal and operational compliance.

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