Marketing Advertising Plan

MARKETING ADVERTISING PLAN

Parties and Administrative Details

Brand / Client Name:

Agency / Creator Name:

Effective Date:

Campaign Summary

Social Media Display Search

Email Video Out-of-Home

Campaign Period: Start — End

Deliverables and Schedule

List of deliverables, formats, quantities, and due dates. Provide specific acceptance criteria for each deliverable. Use additional sheets if required.

Due Date:

Due Date:

Compensation and Expenses

Client shall pay Agency the fees and reimbursements described below in exchange for the deliverables and services rendered.

Expense Reimbursement: Agency may incur pre-approved third-party expenses and shall invoice Client. Reimbursement cap: $

Usage Rights and Intellectual Property

Agency grants Client a non-exclusive / exclusive (select one) license to use the Deliverables as specified below:

Territory: • Duration:

Ownership: Unless otherwise agreed in writing, final Deliverables created specifically for Client shall be deemed Work Made for Hire and ownership shall transfer to Client upon full payment. Agency retains ownership of pre-existing materials, templates, methodologies and any underlying raw footage or files unless otherwise assigned in writing.

FTC Disclosure Compliance

Both parties warrant that all sponsored content will include clear and conspicuous disclosure of the commercial relationship in compliance with applicable advertising and consumer protection standards. Agency will include the following disclosure language when required:

Agency and Client acknowledge and agree to comply with required disclosure standards and to retain proof of disclosure as part of campaign records.

Exclusivity and Conflicts

Exclusivity: Yes No

If exclusive, Scope:

Exclusivity Period (if any): • Kill Fee (if Client terminates exclusivity early): $

Termination

Either party may terminate for cause upon material breach that remains uncured after days' written notice. Either party may terminate for convenience with days' notice. Upon termination Client will pay Agency for all work performed, non-cancellable commitments, and accepted deliverables. Prepaid fees for unperformed work will be refunded or credited as mutually agreed.

Reporting, Metrics and Approvals

Reporting Frequency: • Approval Turnaround:

Confidentiality, Data and Privacy

Each party will maintain Confidential Information in confidence and will not disclose it except as required by law. Client data accessed by Agency shall be used only to perform services under this Plan. Data handling, retention, and deletion obligations:

Representations, Warranties and Indemnity

Each party represents that it has the right to enter this agreement. Agency warrants that Deliverables will not infringe third-party intellectual property rights and will comply with lawful advertising standards. Agency shall indemnify and hold Client harmless from claims arising from Agency breach of warranty, subject to limitations below. Neither party shall be liable for incidental or consequential damages; liability for direct damages shall be capped at the total fees paid under this Plan.

Revisions and Approvals

Number of included revisions per deliverable: . Additional revisions billed at: $ per revision.

Governing Law and Dispute Resolution

This Plan shall be governed by the laws of: . Parties agree to good-faith negotiation; unresolved disputes will be submitted to binding arbitration unless otherwise agreed in writing.

Miscellaneous

Amendments must be in writing and signed by authorized representatives of both parties. No waiver is effective unless in writing. If any provision is found unenforceable, the remainder of the Plan shall remain in effect.

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