Marketing Advertising Review

MARKETING ADVERTISING REVIEW

Parties

Brand / Client Name:

Agency / Creator Name:

Campaign Details

Primary Channels:

Campaign Start Date:     Campaign End Date:

Total Campaign Budget (USD):

Materials Under Review / Deliverables

Compliance Checklist

Required FTC disclosure language is present and clearly legible for paid or sponsored content

Substantiation documents for express claims have been provided and attached

Third-party trademarks and model/property releases have been cleared

Music and stock asset licenses cover the intended uses and territories

All data collection, pixels, and tracking comply with applicable privacy requirements

Accessibility guidance reviewed where required for the channel

Required Edits / Change Log

Change Priority: High Medium Low

Required Completion Date for Edits:

Legal Declarations and Terms Related to Review

License Grant: Upon approval and subject to payment, the Agency grants the Brand a non-exclusive, worldwide license to use the approved advertising materials for the campaign purposes and channels specified herein for the agreed duration. Any uses beyond the scope of this license require separate written authorization.

Ownership: Unless otherwise agreed in a separate agreement, underlying pre-existing intellectual property remains with the party who provided it. Deliverables expressly commissioned and paid for under the governing agreement shall be owned as set forth in that agreement; this Review documents approval only and does not, by itself, modify ownership allocations.

Warranties and Representations: Each party represents and warrants that it has the full right and authority to enter this Review and that the approved materials do not infringe third-party rights, contain unlawful content, or violate advertising or consumer protection laws. The Agency represents that, to its knowledge, express claims are substantiated as required and supporting documentation is on file.

Indemnification: Each party shall indemnify and hold harmless the other for claims arising out of its breach of the foregoing representations, including reasonable legal fees and costs of defense, except to the extent such claims arise from the indemnitee's own material breach.

FTC Disclosure Compliance Statement: For any paid, sponsored, or endorsed content included in the deliverables, the parties acknowledge that clear and conspicuous disclosure of the commercial relationship is required. The Agency shall incorporate required disclosures into the creative as specified; the Brand shall confirm placement and prominence in final approvals.

Exclusivity: Unless otherwise agreed in writing, this Review does not create exclusivity obligations. Any exclusivity, blackout periods, or limitations on competing placements must be documented in the governing agreement and are not established solely by this Review.

Termination and Kill Fee: If the Brand cancels the campaign or withdraws approval after final approval and delivery, the Brand may be responsible for a kill fee as provided in the governing agreement or, if none is specified, a reasonable fee to cover non-recoverable production costs and committed media buys. Timely written notice is required to mitigate damages.

Confidentiality: The parties agree that materials under review are confidential and shall be used only for purposes of the campaign review and approval process unless otherwise permitted in writing.

Governing Law: This Review shall be construed in accordance with the governing law set forth in the controlling agreement between the parties. If no such agreement exists, the laws of the jurisdiction indicated by the Brand shall govern.

Final Approval Certification

By signing below, the undersigned representatives certify that they have reviewed the materials listed above, confirm the compliance checklist items checked are accurate to the best of their knowledge, and that they authorize release or amendment of the creative consistent with the approval status selected. The undersigned acknowledge that approval may trigger scheduled media placement and associated fees.

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