Can this form be signed electronically?

Yes. Electronic signatures are generally legally valid under the ESIGN Act and UETA when intent, consent, attribution, and record retention are demonstrated. For consumer-facing disclosures, include required ESIGN consumer consent language when applicable.

Who must sign to authorize spend?

Budget approvers designated by finance or department policy must sign. The form should identify approvers by role and confirm required authority levels to avoid unauthorized spend.

What supporting documents should be attached?

Attach final creative files, landing page URLs, billing account reference, and any compliance approvals. For regulated industries, include supporting legal or privacy approvals with the submission.

How do I correct errors after submission?

Submit an amended form referencing the original request ID and describe changes. Maintain both records to preserve an audit trail of amendments and approvals.

Can the request be revoked or canceled?

Yes. Record revocations in the same system and obtain approver acknowledgment. Track cancellation date and reason to prevent inadvertent activation or billing.

How is sensitive data protected in the workflow?

Protect attachments and form data with encryption in transit and at rest, role-based access controls, and secure audit logs; apply HIPAA safeguards and BAAs when handling PHI.

Electronic Signature
Templates
Marketing
Marketing Adwords Addition Form

Marketing Adwords Addition Form

This template is fully customizable. Edit the text, fill out the fields, and send it for signature. Give it a try!

MARKETING ADWORDS ADDITION FORM

Parties and Effective Date

This AdWords Addition Form (the "Addendum") supplements the existing Marketing Agreement between the parties identified below and authorizes the addition of paid search/display advertising services as set forth herein. Client Name: Agency Name:

Effective Date:

Campaign Overview

Campaign Name Primary Campaign Objectives Target Audience / Geo / Languages

Deliverables & Creative Requirements

Deliverables (list formats, quantities, and variants):

Landing Page(s) or Final URL(s) Creative Deadline

Final creative assets due by:

Keywords, Targeting & Tracking

Seed Keywords / Negative Keywords Conversion Tracking Requirements

Budget, Fees, and Billing

Monthly Media Budget (platform spend) Agency Management Fee

Billing Method (select one):

Client will pay platform directly (Client responsible for all platform invoices)
Agency will pay platform and invoice Client for media spend
Agency will incur third‑party costs and invoice Client for reimbursement

Payment Schedule and Terms

Rights, Ownership and Licenses

Ownership of creative assets and campaign data will be governed as follows. Client retains ownership of trademarks and underlying brand assets. Agency grants Client a non-exclusive, worldwide license to use agency-created ad copy and creative for the purpose of running the specified campaigns for the term of this Addendum.

Additional IP Terms or Exceptions

Compliance, Confidentiality & Indemnity

Agency and Client shall comply with applicable advertising laws and industry disclosure requirements. Client authorizes Agency to place ads on its behalf and affirms that all landing pages, claims, and creative comply with legal requirements and that Client owns or is licensed to use all materials. Each party agrees to indemnify the other against claims arising from its breach of these representations.

Confidential Information (description)

Exclusivity, Term and Termination

Campaign Term Start: Campaign Term End:

Exclusivity

No exclusivity; Client may engage other agencies
Limited exclusivity as described below

Termination & Kill Fee

Reporting & Performance Metrics

Reporting Frequency Key Performance Indicators

FTC Disclosure and Transparency

For paid placements that may require disclosure, Agency will ensure that ad copy and placement meet applicable endorsement and disclosure obligations. Client acknowledges responsibility for claims made in ads and for disclosure on landing pages where required.

Disclosure Notes

Access & Authorization

Client grants Agency the necessary access and administrative permissions to create, manage, and optimize campaigns on Client's behalf. Client will provide credentials or invite Agency with the appropriate role within the advertising account.

Account Access Instructions

Miscellaneous Provisions

Governing Law: . Any dispute arising under this Addendum will be resolved in accordance with the dispute resolution provisions of the underlying Marketing Agreement, except as modified herein.

Additional Terms or Amendments

Acknowledgment and Acceptance

By signing below, the authorized representatives of Client and Agency acknowledge and agree that this Addendum becomes part of and is subject to the terms of the existing Marketing Agreement between the parties. The parties warrant that they are authorized to enter into this Addendum.

Client Printed Name:

By:

Date:

Agency Printed Name:

By:

Date:

What the Marketing Adwords Addition Form Is and when teams use it

The Marketing Adwords Addition Form is an internal request and approval document used to add or modify Google Ads (AdWords) campaigns, assets, or account permissions. It collects campaign objectives, budget parameters, targeting details, creative assets, conversion tracking and measurement requirements, billing or billing account references, and required approvals. Organizations use the form to centralize information, document authorization, and create an auditable record for campaign setup. The form helps reduce back-and-forth, avoid misconfiguration, and ensure consistent tracking and reporting across paid-search activities.

Why a standardized addition form matters for paid-search work

A consistent Marketing Adwords Addition Form reduces setup errors, documents budget approvals, and preserves tracking information necessary for accurate billing and performance measurement. It provides a single, auditable source of truth for campaign scope and approvals while helping compliance teams review privacy and third-party data-sharing requirements.

Who commonly completes or approves this form

Teams and individuals with budget or campaign responsibility typically complete or approve the form.

In-house marketing teams and campaign managers who define objectives, targeting, budgets, and creative requirements for new or expanded campaigns.
Advertising agencies and consultants that submit setup requests on behalf of clients and need formal authorization and billing instructions.
Finance, legal, or procurement approvers who confirm budget allocation, contract compliance, and any required privacy disclosures before launch.

Clear role assignment on the form reduces delays and ensures approvers have the contextual information they need.

Step-by-step: complete and route the form

Follow these sequential steps to prepare, approve, and activate a campaign addition request.

01

Gather Inputs: Collect objectives, creative assets, tracking codes and billing information.
02

Complete Form: Enter required fields, attach creatives, and confirm naming conventions.
03

Request Approval: Route to assigned approvers for budget and legal review.
04

Provision Campaign: After approval, provisioning team configures account and verifies tracking.

Typical routing and implementation workflow

A clear routing path reduces bottlenecks; this flow shows common handoffs from request to live campaign.

Request Submission: Requester completes form and attaches assets.
Approvals: Finance and legal review budget and compliance.
Configuration: Ads operations set targeting and upload creatives.
Validation: QA verifies tracking, billing, and live monitoring.

Digital workflow settings commonly used for this form

Configure your e-submission workflow to match internal approval SLAs and signature requirements.

Field	Configuration
Requester Role	Marketing Manager or Campaign Specialist
Approver Role	Finance Director or Legal Reviewer
eSignature	Electronic signature required for budget approvals
File Format	PDF preferred; include original image assets separately

Platform and format requirements for e-submission

Select platforms and file formats that preserve metadata and allow audit trails.

Supported Formats: PDF, DOCX for forms; JPG/PNG for creatives
Authentication: Email verification or two-factor authentication
Integrations: Salesforce, Google Workspace, NetSuite integrations

Using integrated systems reduces manual entry and preserves an audit log of approvals and attachments.

Key components of a professional Marketing Adwords Addition Form

A high-quality form captures operational, financial, legal, and technical details so campaigns launch correctly and can be measured consistently.

Campaign Objective

Describe the primary business goal (awareness, lead generation, sales). Clear objectives allow correct bidding strategies and measurement alignment across platforms.

Budget & Billing

Specify daily and total budgets, billing account, and cost center. Precise billing details prevent chargebacks and enable correct invoice allocation.

Targeting Specifications

List geo, demographics, audience lists, and device priorities. Accurate targeting reduces wasted spend and ensures campaign reaches the intended audience.

Creative Assets

Attach final creative files, dimensions, and landing page URLs. Missing or incorrect creatives delay approvals and publishing.

Tracking & Measurement

Provide conversion names, pixel IDs, UTM parameters, and expected KPI definitions. Proper tracking is essential for performance attribution and billing reconciliation.

Approval Signatures

Include required approver names, roles, and signatures with dates. Signed approvals document authorization and support auditability for finance and legal reviews.

Security and legal items to capture or enforce on the form

Encryption: TLS 1.2/1.3; AES-256 at rest

Access Control: Role-based access and audit logs

Audit Trail: Timestamps, IP, and signer attribution

ESIGN / UETA: Electronic signature legal validity

HIPAA Consideration: BAA required if PHI is present

Retention Policy: Preserve signed records and attachments

Common preparation errors to avoid

Submitting incomplete tracking details which prevents accurate conversion measurement and leads to misattributed spend.
Misstating account or billing IDs sends campaign setup to the wrong account and complicates reconciliation with finance.
Missing creative specifications or wrong file formats that delay publishing and increase turnaround time.
Failing to obtain an explicit budget approval which results in unauthorized spend and internal audit findings.

Primary risks and possible consequences of an incorrect form

Budget Overruns: Unexpected spend

Policy Violations: Account suspension risk

Delayed Launch: Missed campaign windows

Billing Errors: Invoice disputes

Reporting Inaccuracy: Misstated performance

Data Privacy: Regulatory exposure

Typical timing expectations and cutoffs

Establish internal SLAs for form submission, approvals, creative delivery, and billing to meet campaign timelines.

Launch Lead Time:

Submit at least 10 business days before desired launch date

Approval SLA:

Approvers should respond within 3 business days for standard requests

Creative Deadline:

Final creative due 5 business days before launch

Billing Cutoff:

Billing account updates require 7 business days to take effect

Reporting Window:

Allow 24–48 hours after launch for reliable initial performance data

Key milestones from request to live campaign

A straightforward sequence helps teams coordinate tasks and measure progress against deadlines.

01

Request Filed

Form completed and assets attached for review

02

Approval Granted

Budget and legal approvals recorded with signatures

03

Configuration

Ads operations configure targeting and upload creatives

04

Campaign Go Live

Campaign launched and tracking validated

Typical eSignature vendor comparison for handling form approvals

Basic vendor comparisons show starting price, trial availability, bulk send capability, audit trail, HIPAA support, and envelope or usage caps for high-volume workflows.

	signNow	DocuSign	Adobe Sign	PandaDoc	HelloSign
Starting Price	$8/user/mo	$15/user/mo	$14/user/mo	$19/user/mo	$15/user/mo
Free Trial	7-day free trial, no card	Varies by vendor	Varies by vendor	Varies by vendor	Varies by vendor
Bulk Send	Yes (plan-dependent)	Yes	Yes	Yes	No
Audit Trail	Yes	Yes	Yes	Yes	Yes
Envelope Cap	No cap	100 envelopes/user/year limit	Varies	Varies	Varies

Frequently asked questions about the Marketing Adwords Addition Form

Answers to common operational and legal questions that arise when preparing, approving, and signing the form.

Need help? Contact support

Can this form be signed electronically?
Yes. Electronic signatures are generally legally valid under the ESIGN Act and UETA when intent, consent, attribution, and record retention are demonstrated. For consumer-facing disclosures, include required ESIGN consumer consent language when applicable.
Who must sign to authorize spend?
Budget approvers designated by finance or department policy must sign. The form should identify approvers by role and confirm required authority levels to avoid unauthorized spend.
What supporting documents should be attached?
Attach final creative files, landing page URLs, billing account reference, and any compliance approvals. For regulated industries, include supporting legal or privacy approvals with the submission.
How do I correct errors after submission?
Submit an amended form referencing the original request ID and describe changes. Maintain both records to preserve an audit trail of amendments and approvals.
Can the request be revoked or canceled?
Yes. Record revocations in the same system and obtain approver acknowledgment. Track cancellation date and reason to prevent inadvertent activation or billing.
How is sensitive data protected in the workflow?
Protect attachments and form data with encryption in transit and at rest, role-based access controls, and secure audit logs; apply HIPAA safeguards and BAAs when handling PHI.

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