Marketing Analytics Analyst Form

MARKETING ANALYTICS ANALYST FORM

Parties and Engagement

Client Name:

Client Address:

Analyst/Agency Name:

Analyst Contact:

Engagement Overview

Campaign Name:

Primary Channels:

Scope of Services and Deliverables

The Analyst will provide the following deliverables and services (check applicable and specify quantities/deadlines):

Weekly performance reports — Frequency:

Monthly dashboard (interactive) — Platform:

Attribution modelling & recommendations — Completion date:

Ad hoc analyses — Estimated turnaround:

Data Access, Security and Compliance

Data Sources to be accessed:

Access Credentials Provided By:

Analyst must comply with brand data retention policy: I acknowledge and will comply

Metrics, Methodology and Reporting

Minimum sample size or data sufficiency standard:

Reporting cadence:

Compensation and Expenses

Fee Structure (select applicable): Retainer    Project fee    Hourly

Payment Schedule and Terms:

Approved expenses reimbursable: Yes    If yes, approval required from:

Intellectual Property and License

Ownership of Raw Data: All original raw data accessed or collected under this engagement remains the property of the Client unless otherwise agreed in writing.

License to Deliverables: Upon full payment, the Analyst grants the Client a perpetual, non-exclusive, worldwide license to use, reproduce and display final analytic reports and dashboards for internal marketing purposes; any third-party commercial use requires a separate license.

Confidentiality and Data Protection

The Analyst shall treat all non-public information and personal data as Confidential Information, will not disclose such information except as required to perform services, and will implement administrative, technical and physical safeguards commensurate with industry standards to protect such data.

Exclusivity, Non-Solicitation and Conflicts

Exclusivity: Parties agree to an exclusive analytics engagement for the campaign term (if checked, describe duration and scope below).

Non-solicitation: During the engagement and for after termination, the Client agrees not to directly solicit the Analyst's staff assigned to this engagement without prior written consent.

Termination and Kill Fee

Either party may terminate this engagement upon days' written notice. Termination for material breach may be immediate where breach is not cured within a reasonable cure period.

Kill Fee: If Client terminates for convenience prior to completion of agreed deliverables, Client agrees to pay a kill fee equal to or the pro rata value of work performed, whichever is greater.

FTC Disclosure Compliance

The Analyst will ensure that any public communications or reporting of campaign performance that reference paid placements, sponsored content, or material connections include clear and conspicuous disclosure of the Client-Analyst relationship where required by applicable consumer protection standards. The Analyst certifies that any endorsements or paid placements will include appropriate disclosure language.

Client confirms it will provide required disclosure language when the Client controls creative messaging, and Analyst will apply such language to reporting or public-facing content where applicable:

Warranties, Liability and Indemnity

Analyst warrants that services will be performed in a professional manner consistent with industry standards. Except for willful misconduct or gross negligence, Analyst's liability for direct damages arising from this engagement shall be limited to the total fees paid for the services giving rise to the claim. Neither party shall be liable for consequential damages.

Acceptance, Change Orders and Recordkeeping

Deliverables will be deemed accepted if Client does not provide written rejection specifying deficiencies within business days of delivery. Change requests that materially alter scope will be documented and executed via written change order that adjusts timeline and/or fees.

Dispute Resolution

Parties shall attempt to resolve disputes through good-faith negotiation. If unresolved within 30 days, disputes shall be submitted to mediation prior to other remedies. Nothing in this section prevents either party from seeking injunctive relief to protect Confidential Information.

Acknowledgment and Certifications

By signing below, the undersigned represent and warrant that they are authorized to bind their respective parties, have reviewed and accept the terms contained in this Marketing Analytics Analyst Form, and certify that all information provided herein is true and accurate to the best of their knowledge.

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