Marketing Approval Template

MARKETING APPROVAL TEMPLATE

Parties

Campaign Details

Campaign Name:

Social Media Email Display Search Out-of-Home Other:

Campaign Start Date: Campaign End Date:

Deliverables & Approval

The Agency will deliver the items listed below in accordance with format, quantity and dates. The Client's written approval—email or signed form as specified below—is required for each deliverable prior to publication or paid promotion unless otherwise noted.

Format: Quantity: Due Date:

Client approval required prior to posting. Approval turnaround:

Format: Quantity: Due Date:

Client approval required prior to posting. Approval turnaround:

Format: Quantity: Due Date:

Client approval required prior to posting. Approval turnaround:

Compensation & Expenses

Total Fee: Payment Schedule:

Deposit required: Amount:

Client reimburses pre-approved out-of-pocket expenses. Expense cap (if any):

Usage Rights & Intellectual Property

The Agency grants the Client a license to use final approved content as set forth below. The parties acknowledge that preliminary drafts, stock elements and third-party materials may be subject to additional license terms and fees.

Territory: Duration of License:

Exclusive license granted to Client for the licensed territory/duration. If checked, exclusivity scope:

Ownership of Original Materials:

Moral Rights Waiver:

FTC Disclosure Compliance

Where applicable, the Creator must include clear and conspicuous disclosures of material connections or compensation provided by the Client. The Creator's disclosure language (if required):

Creator confirms understanding of disclosure obligations and will insert disclosure in each post where material connection exists.

Exclusivity & Conflicts

During the exclusivity period (if any), the Creator shall not enter into promotional agreements with competitors as defined by the Client without prior written consent.

Exclusivity Start Date: End Date:

Term, Termination & Kill Fee

This Agreement commences on the Campaign Start Date and continues until completion of deliverables or earlier termination in accordance with this section. Either party may terminate for convenience upon written notice to the other party.

Notice Period for Termination: Kill Fee (if terminated after work commenced):

Termination for material breach by either party is permitted if the breaching party fails to cure within the notice period specified above. In the event of termination, the Client will pay for work performed up to the effective date of termination and any non-cancellable third-party costs incurred.

Indemnity & Limitation of Liability

Each party will indemnify and hold harmless the other from third-party claims arising from that party's breach of representations, misuse of materials, or negligence. Liability for direct damages will be limited to the total fees paid under this Agreement; neither party will be liable for consequential or punitive damages absent willful misconduct.

Liability Cap Amount:

Change Orders & Revisions

All changes to scope or deliverables must be submitted as a written change order signed by both parties. The following baseline revision allowance applies to each deliverable:

Included Revisions per Deliverable:

Change Order Fee (per additional revision):

Confidentiality

Each party agrees to maintain as confidential any non-public proprietary information disclosed in connection with this Agreement and to use such information only for the purposes of performing obligations under this Agreement, except as required by law.

Representations & Warranties

The Agency represents that content delivered will be original or properly licensed and will not infringe third-party rights. The Client represents that materials provided to the Agency do not infringe third-party rights and that it has authority to approve the use of such materials.

Governing Law & Miscellaneous

This Agreement will be governed by and construed according to the laws of the jurisdiction selected below. Any amendment must be in writing and signed by both parties. Assignment is prohibited without prior written consent of the other party.

Governing Law:

Approval Authorization

By signing below, the authorized representatives of the parties confirm they have reviewed and approved the campaign details, deliverables, payment terms and licensing provisions contained in this Marketing Approval Template and authorize the Agency to proceed with production in accordance with this document.

Sign Now