Campaign ID
Unique campaign code and short description for tracking across analytics and billing systems.
A concise Broadcast Order reduces legal and operational risk by documenting intent, consent, and authorization. Consistent orders make it easier to demonstrate compliance with electronic record rules under the ESIGN Act (15 U.S.C. ch. 96) and applicable state electronic transaction law (UETA or state equivalent), and help maintain internal auditability and brand safety across channels.
Typical contributors include campaign managers, legal or privacy reviewers, channel owners, and operations staff who prepare or approve broadcasts.
The order creates a single source of truth for launch readiness, sign-offs, and post-send reconciliation.
Unique campaign code and short description for tracking across analytics and billing systems.
Exact send window, time zone, and fallback/reschedule rules for failed sends or outages.
Segment definitions, suppression lists, and data source (CRM, CDP, purchased list).
Subject lines, body variants, attachments, landing page URLs, and creative asset references.
Channels (email, SMS, push, social), deliverability throttles, and ISP throttling guidance.
Required signers, timestamps, and compliance confirmation (privacy/legal/brand).
| Field | Configuration |
|---|---|
| Required Fields | Campaign ID | Audience | Send Date |
| Approval Routing | Sequential or parallel routing options |
| Conditional Logic | Require legal sign-off if audience includes certain segments |
| Audit Capture | Automatic timestamps, signer attribution |
Choose a platform that supports required authentication, preserves an audit trail, and exports standard file formats for records.
Ensure the platform meets your organization's compliance needs and can retain records per legal and internal retention policies.
Begin 5–10 business days before planned send
Allow 2–3 business days for review
Run seed tests 24–72 hours before send
Final approvals required 24 hours before scheduled send
Define reschedule rules and retry windows
| signNow | DocuSign | Adobe Sign | PandaDoc | HelloSign | |
|---|---|---|---|---|---|
| Starting Price | $8/user/mo | $15/user/mo | $14/user/mo | $19/user/mo | $15/user/mo |
| Free Trial | 7-day free trial | Varies | Varies | Varies | Varies |
| Bulk Send | Yes | Yes | Yes | Yes | No |
| Audit Trail | Yes | Yes | Yes | Yes | Yes |
| HIPAA Compliant | Yes | Yes | Yes | No | No |
A marketing ops team used a Broadcast Order to lock creative and suppression lists before a holiday send
A clinic required legal sign-off via a Broadcast Order before sending appointment reminders that included health content