Who can sign off on artwork?

Designate an approver by role (marketing director, brand manager, or legal). An authorized signatory listed in procurement policies should provide final approval to create an auditable record.

What resolution should images be?

Supply images at 300 dpi or higher at final print dimensions. Lower-resolution images cause visible pixelation and may require last-minute replacements that delay production.

How should I handle fonts?

Embed fonts in the PDF or convert text to outlines when sending to printers. Confirm font licensing permits commercial reproduction and distribution.

Can approvals be captured electronically?

Yes. Electronic signatures that meet ESIGN and UETA criteria provide legal validity when intent, attribution, consent, and retention are documented.

What if a printed proof shows color issues?

Request a press proof using the vendor's certified profile, verify CMYK conversion, and adjust colors or spot inks before final print authorization.

How do I cancel or revise an approved artwork?

Issue a documented revision: record the approver, version number, reason for change, and new sign-off. Revoke prior approvals in the asset repository to prevent accidental use.

Electronic Signature
Templates
Marketing
Marketing Brochure Artwork

Marketing Brochure Artwork

This template is fully customizable. Edit the text, fill out the fields, and send it for signature. Give it a try!

MARKETING BROCHURE ARTWORK AGREEMENT

Parties

Client Name: Client Contact:

Client Address:

Street address

Agency/Designer Name: Agency Contact:

Agency Address:

Street address

Project Summary & Campaign

Campaign Name:

Brochure / Artwork Title Campaign Objectives & Target Audience

Deliverables & Specifications

List each deliverable below. Additional rows may be appended by written amendment.

Deliverable 1 (format, size, qty) Deliverable 2 (format, size, qty) Technical Specifications / Color Profile / Paper Stock

Schedule & Deadlines

Artwork Kickoff Date: First Proof Due:

Final Print-Ready Files Due:

Compensation & Payment

Total Fee Payment Schedule

Late Payment Interest Rate (annual):

Approvals, Revisions & Proofing

Number of Included Revision Rounds: Additional Revision Rate (per round):

Proof Approval Process

Ownership, License & Usage Rights

Unless otherwise agreed in writing, Agency retains underlying rights in pre-existing materials and tools, and grants Client the following license for the final approved artwork:

License Grant (describe scope)

Territory: Duration:

Exclusive Use: Client exclusive use for specified territory and duration

Exclusivity & Conflicting Work

During the term of this agreement, Agency shall not produce substantially similar brochure creative for direct competitors as defined by Client without prior written consent. If exclusivity is requested, parties will document additional fees below.

Exclusivity Fee (if applicable)

Warranties, Representations & Indemnity

Agency warrants that final artwork will be original and will not infringe third-party intellectual property rights to the Agency's knowledge. Client warrants it has the right to provide logos, copy, and images submitted for use. Each party agrees to indemnify the other for claims arising from breach of these warranties, except to the extent caused by the other party's instructions or materials.

FTC Disclosure & Marketing Compliance

Both parties acknowledge obligations under applicable advertising and consumer protection laws. Where paid placement or promotional consideration is present, Client and Agency will ensure clear and conspicuous disclosures in all materials as required by law. Client acknowledges responsibility for claims about product performance made in brochure copy unless copy is supplied and approved in writing by Agency prior to print.

Acknowledgment of Disclosure Obligations: I have read and will comply with applicable disclosure requirements

Termination & Kill Fee

Either party may terminate for convenience with written notice. If Client terminates after Agency has commenced production or exceeded the included revision rounds, Client will pay a kill fee equal to the greater of: (a) unbilled work performed to date; or (b) 30% of the remaining contract value.

Notice Period for Termination (days) Kill Fee Amount or Formula

Confidentiality

Governing Law & Dispute Resolution

This Agreement is governed by the governing_law indicated below. Parties agree to attempt negotiation in good faith prior to initiating litigation. If litigation is necessary, venue will be in the agreed jurisdiction.

Governing Law / Jurisdiction

Miscellaneous

Entire Agreement: This writing constitutes the entire agreement between the parties with respect to the subject matter and supersedes prior discussions. Amendments must be in writing and signed by both parties.

Additional Provisions / Special Instructions

Client (Brand):

By:

Date:

Agency (Designer):

By:

Date:

What the Marketing Brochure Artwork Is

Marketing Brochure Artwork is the finalized design file and associated assets prepared for print or digital distribution, including layout, imagery, copy, color profiles, bleeds, and export-ready PDFs. It documents production specifications (trim, bleed, resolution), licensing for images and fonts, and clear versioning so printers and publishers can reproduce the piece consistently. Properly prepared artwork reduces rework, ensures brand fidelity, and preserves legal rights tied to imagery and creative content while creating a single approved source of truth for approvals and delivery.

Why precise artwork preparation matters

Accurate Marketing Brochure Artwork prevents printing errors, avoids legal exposure from unlicensed assets, and preserves brand consistency across channels. Clear specs reduce vendor questions and shorten time to market.

Teams and vendors that handle brochure artwork

Multiple groups touch brochure artwork from creation through delivery; knowing roles avoids duplication and delays.

In-house marketing: Manages brief, brand guidelines, approvals, and distribution to sales and partners.
Design agencies: Produce creative layouts, manage asset licensing, and deliver export-ready files.
Print vendors and production houses: Verify prepress specs, perform color proofs, and execute printing runs.

Assigning clear responsibilities—who supplies assets, who approves, who signs off—keeps production predictable and auditable.

Core elements included in professional brochure artwork

A complete artwork package bundles technical files, editorial content, and legal metadata so printers and digital teams can execute without additional back-and-forth.

Master File

High-resolution layered source file (InDesign/Illustrator) with linked assets and visible edit history for future revisions and troubleshooting.

Print-Ready PDF

Exported PDF/X or PDF/A with bleeds, printer marks, and flattened transparency where required for reliable press output.

Color Specification

Declared color space (CMYK profile or spot PMS swatches) and proofing instructions to reduce color variance across runs.

Image Assets

Original images at 300 dpi or higher with licensing metadata and source attribution to avoid copyright disputes.

Fonts & Licensing

Embedded or outlined fonts plus license statements; include permissions for commercial use to prevent distribution restrictions.

Approval Record

Signed sign-off page or eSignature audit trail showing approver identity, date, and version to document final authorization.

Step-by-step process to prepare and submit artwork

Follow a predictable sequence from brief to approved deliverables to minimize rework and proof cycles.

01

Collect assets: Gather logos, images, fonts, and copy in final form.
02

Assemble master: Build layered source file with correct artboard and bleed.
03

Export proofs: Create PDF/X and low-res proof for review.
04

Obtain sign-off: Capture approval with dated signature or eSignature audit trail.

Where your finalized artwork should go next

Route the approved files to the right recipients using named delivery channels and a single canonical file set.

Internal archive: Store master files and approvals in the marketing asset repository.
Print vendor: Send print-ready PDF and proof instructions to the selected vendor.
Digital channels: Export web-optimized assets for email, ads, and social platforms.
Legal/compliance: File licensing records, release forms, and usage rights documentation.

Recommended file and prepress settings

Standardize export settings so proofs and press runs match expectations across vendors and platforms.

File format	PDF/X-1a \| Use for most commercial printing workflows.
Color profile	CMYK (U.S. Web Coated SWOP) \| Printer-specific profiles override when provided.
Bleed	.125 in \| Minimum edge bleed for trimming.
Resolution	300 dpi \| Required for images intended for print.
Fonts	Embed or outline \| Embedding preferred; outline when required by vendor.

Digital requirements and integrations for artwork approval

Confirm supported file formats, required integrations, and eSignature capabilities before sending artwork.

Supported Formats: PDF, DOCX, AI, EPS, PSD
Common Integrations: Google Workspace, Microsoft 365, Adobe Creative Cloud
eSignature Support: Platform must capture audit trails

Ensure the chosen platforms preserve metadata, allow secure file transfer, and maintain an auditable approval history for compliance and reprints.

Typical timelines and deadlines to plan for

Set internal and vendor deadlines early; allow buffer time for proofs, approvals, and press scheduling.

Creative brief deadline:

2–4 weeks before final print date.

First proof review:

3–5 business days after submission.

Final prepress approval:

At least 72 hours before print run.

Print production lead time:

5–10 business days depending on volume.

Digital asset publishing:

1–3 business days after file optimization.

Key milestones from brief to publication

Organize work using milestone checkpoints to lock scope, content, and approvals at defined stages.

01

Brief and Specs

Confirm goals, audience, size, and deliverables.

02

Design Iterations

Review drafts, consolidate feedback, and finalize visuals.

03

Prepress Sign-off

Approve bleed, color, and embedded fonts for printing.

04

Production & Delivery

Execute print run or publish digital assets to channels.

Common mistakes when preparing artwork

Low-resolution images supplied for print that produce pixelation and require last-minute rework from designers and vendors.
Files prepared in RGB color mode instead of CMYK, causing unexpected color shifts during press runs and additional proof cycles.
Missing bleed or incorrect trim marks that lead to white edges or inconsistent crops across printed pieces.
Unclear licensing or missing model releases for images, which can result in legal exposure and halted distribution.

Risks and potential consequences of flawed artwork

Printing Delays: Extra lead time required

Additional Costs: Rush charges or reprint fees

Copyright Risk: Unlicensed imagery exposure

Brand Harm: Inconsistent visual identity

Missed Deadlines: Campaign launch impact

Data Exposure: Improper asset storage

eSignature vendor pricing and feature snapshot for artwork approvals

Comparing entry pricing and common features helps determine which eSignature provider fits approval workflow needs for artwork sign-off.

	signNow	DocuSign	Adobe Sign	PandaDoc	HelloSign
Starting Price	$8/user/mo	$15/user/mo	$14/user/mo	$19/user/mo	$15/user/mo
Free Trial	7-day trial	Varies by vendor	Varies by vendor	Varies by vendor	Varies by vendor
Bulk Send	Yes (plan dependent)	Yes	Yes	Yes	Yes
Audit Trail	Yes	Yes	Yes	Yes	Yes
HIPAA Compliant	Yes	Yes	Yes	No	No
Envelope Cap	No cap	100 envelopes/user/year	Varies	Varies	Varies

Frequently asked questions and troubleshooting

Answers to common questions about preparing, approving, and distributing Marketing Brochure Artwork.

Need help? Contact support

Who can sign off on artwork?
Designate an approver by role (marketing director, brand manager, or legal). An authorized signatory listed in procurement policies should provide final approval to create an auditable record.
What resolution should images be?
Supply images at 300 dpi or higher at final print dimensions. Lower-resolution images cause visible pixelation and may require last-minute replacements that delay production.
How should I handle fonts?
Embed fonts in the PDF or convert text to outlines when sending to printers. Confirm font licensing permits commercial reproduction and distribution.
Can approvals be captured electronically?
Yes. Electronic signatures that meet ESIGN and UETA criteria provide legal validity when intent, attribution, consent, and retention are documented.
What if a printed proof shows color issues?
Request a press proof using the vendor's certified profile, verify CMYK conversion, and adjust colors or spot inks before final print authorization.
How do I cancel or revise an approved artwork?
Issue a documented revision: record the approver, version number, reason for change, and new sign-off. Revoke prior approvals in the asset repository to prevent accidental use.

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