Is an electronic signature legally binding?

Yes. Electronic signatures that meet intent, consent, attribution, and record-retention requirements are enforceable under the ESIGN Act (15 U.S.C. §7001) and UETA where adopted; certain narrow exceptions still require wet signatures.

Do I need a notary or witnesses?

Most marketing agreements do not require notarization or witnesses; exceptions include specific state rules or accompanying documents like POAs or deeds. Check the state notary rules if a notarized acknowledgement is requested.

What happens if the signer's name doesn't match records?

Name mismatches can delay enforcement and payment. Correct names before signing or include a clarifying addendum showing the signer’s authority and legal name to avoid disputes.

Can I revise the agreement after signing?

Modifications should be made by a written amendment signed by all parties. Do not edit the signed PDF; create an amendment or replacement agreement and execute it under the same authentication standard.

Is HIPAA protection required for marketing campaigns?

Only when the campaign involves protected health information. If PHI is involved, execute a BAA and apply HIPAA administrative, technical, and physical safeguards per 45 CFR Part 160–164.

Which eSignature plans support bulk sending and advanced authentication?

Plans vary: signNow Business Premium and Enterprise tiers add bulk send and advanced signer authentication; Site License offers usage-based pricing and enterprise features for high-volume workflows.

Electronic Signature
Templates
Marketing
Marketing Campaign AdEasy Agreement

Marketing Campaign AdEasy Agreement

This template is fully customizable. Edit the text, fill out the fields, and send it for signature. Give it a try!

MARKETING CAMPAIGN ADEASY AGREEMENT

This Marketing Campaign Agreement ("Agreement") is entered into as of Effective Date: by and between the parties below.

Parties

Brand / Client Brand Contact & Address Agency / Creator (AdEasy)

Recitals

Brand retains Agency to produce and publish marketing deliverables for the Campaign described below, and Agency accepts such engagement on the terms set forth herein. Agency shall perform services as independent contractor; nothing in this Agreement shall create an employment, partnership, joint venture or franchise relationship between the parties.

Campaign Description

Campaign Name Objectives Target Audience

Primary Channels (select all that apply):

Instagram Facebook TikTok YouTube Email Website / Owned Media

Deliverables

List each deliverable, format, quantity and due date. Agency shall deliver items that meet the specifications agreed below; Brand approval procedures are specified in Approval & Acceptance.

Deliverable 1 Description Deliverable 2 Description

If more deliverables are required, attach a schedule or add items in the Deliverables section above and initial to confirm amendment.

Compensation & Payment

Total Fee Payment Schedule Deposit (if any) Late Payment Fee

Usage Rights & Intellectual Property

Subject to full payment, Agency hereby grants Brand a license to use the Deliverables as set forth below. All uses not expressly granted remain the property of the party specified below.

License Grant (select applicable) Exclusive license to Brand Non-exclusive license to Brand Limited license (specify territory, duration and media below) Territory Duration Ownership

FTC Disclosure & Compliance

Agency and Brand acknowledge that any paid content, endorsement, or sponsored communication must comply with applicable advertising and endorsement laws and guidelines, including clear and conspicuous disclosure of material connections between Brand and Creator.

Creator will include required disclosures in all Deliverables and will retain proof of publication and disclosure placement.

Exclusivity

Unless checked below, Creator is free to work for other brands. If exclusivity is selected, specify scope and duration. Brand may not require Creator to perform unlawful acts or to misrepresent sponsorships.

Exclusivity required

Termination & Kill Fee

Notice Period for Termination Kill Fee / Cancellation Amount

Approvals, Revisions & Acceptance

Brand approval is required for final Deliverables. Agency will provide initial drafts and permit reasonable rounds of revisions as stated below. Final acceptance shall be confirmed in writing (email acceptable) within the acceptance period.

Number of Revision Rounds Included Acceptance Period

Confidentiality & Data

Representations, Warranties & Indemnity

Each party represents and warrants that it has full right and authority to enter into this Agreement and to grant the rights granted herein. Agency represents that Deliverables will not infringe third-party rights and will comply with applicable laws. Each party shall indemnify and hold harmless the other for claims arising from its breach of representations, warranties or obligations under this Agreement.

Liability Cap

Force Majeure; Governing Law; Dispute Resolution

Neither party shall be liable for failure or delay due to causes beyond its reasonable control. This Agreement shall be governed by the laws of the state specified below. Parties will attempt informal resolution before initiating litigation or arbitration.

Governing Law (State) Dispute Resolution

Miscellaneous

This Agreement, together with any schedules and attachments, constitutes the entire agreement between the parties and supersedes prior proposals or agreements. Amendments must be in writing and signed by authorized representatives of both parties. If any provision is held unenforceable, the remainder shall remain in effect.

Additional Terms / Attachments

Brand / Client:

By:

Date:

Agency / Creator:

By:

Date:

What the Marketing Campaign AdEasy Agreement Covers

The Marketing Campaign AdEasy Agreement is a written contract that defines the commercial relationship between an advertiser and an agency or vendor for a specific advertising campaign. It sets scope, deliverables, timeline, payment terms, intellectual property ownership, approval and revision processes, measurement and reporting obligations, confidentiality provisions, and termination rights. Properly completed, the agreement reduces ambiguity about responsibilities for creative assets, media buys, and campaign optimization, and creates a record for invoicing, regulatory compliance, and dispute resolution.

Why a Clear Written Agreement Matters

A clear AdEasy Agreement allocates risk, sets measurable deliverables, and establishes payment milestones so both parties know when work is complete and when payment is due.

Who Typically Prepares and Signs This Agreement

The Marketing Campaign AdEasy Agreement is used by marketing managers, agency account teams, procurement, and in-house legal teams to document paid media and creative services.

Marketing managers and brand owners who set campaign goals and approve budgets.
Agency account leads and project managers who deliver creative and media services.
Procurement or in-house counsel overseeing contract terms and payment approvals.

Use this agreement where a defined scope, budget, and timeline are required, and when digital signatures or remote approvals are planned.

Step-by-step: Completing the AdEasy Agreement

Follow a consistent sequence to reduce errors and speed execution when preparing the agreement.

01

Prepare SOW: Draft the statement of work with measurable deliverables and dates.
02

Set Budget: Specify fees, payment milestones, and expense reimbursement rules.
03

Assign IP: State who owns creative work and usage rights after payment.
04

Sign & Store: Execute with authorized signatures and save the fully executed record.

Configuring an Online Agreement Workflow

Set up a digital workflow that enforces signing order, required fields, and notifications before sending for signature.

Field	Configuration
Signing Order	Specify signer sequence to enforce approvals.
Required Fields	Mark client, dates, and payment fields as mandatory.
Authentication	Select email link, SMS code, or advanced methods.
Audit Trail	Enable automatic timestamps and IP logging.

Digital Signing and System Requirements

Choose a platform that supports secure eSigning, audit trails, and your file formats to maintain an admissible record.

File Formats: PDF, DOCX, and HTML are commonly supported.
Integrations: Salesforce, NetSuite, Google Workspace, and Box.
Authentication: Email, SMS, KBA, or SSO options available.

Common eSignature Options for Executing the Agreement

Compare core vendor pricing and feature availability relevant to executing marketing agreements with electronic signatures and audit trails.

	signNow	DocuSign	Adobe Sign	PandaDoc	HelloSign
Starting Price	$8/user/mo	$15/user/mo	$14/user/mo	$19/user/mo	$15/user/mo
Free Trial	7-day trial	Varies	Varies	Varies	Varies
Bulk Send	Yes	Yes	Yes	Yes	No
Audit Trail	Yes	Yes	Yes	Yes	Yes
HIPAA Compliant	Yes	Yes	Yes	No	No

Essential information required in the agreement

Client Legal Name: Full registered name

Agency Legal Name: Full registered name

Campaign Budget: Total amount and currency

Payment Terms: Milestones and due dates

Deliverable Schedule: Dates and acceptance criteria

Signature Block: Signer name, title, date

Primary risks and potential contract consequences

Contract Voidability: Ambiguous terms may allow rescission

Payment Delays: Unclear milestones delay invoicing

IP Ownership: Undefined rights complicate reuse

Data Privacy: Improper handling may trigger HIPAA/CCPA issues

Regulatory Risk: Noncompliant ads can incur fines

Tax Issues: Incorrect payee details can trigger withholding

Common preparation mistakes to avoid

Vague scope statements that leave deliverables undefined and create revision disputes during campaign execution.
Missing acceptance criteria for creative or performance metrics, causing disagreement over final deliverable approval and payment.
Failing to name the authorized signatory, resulting in returned or unenforceable documents when the signer lacks authority.
Overlooking data privacy or HIPAA requirements for healthcare-related campaigns, exposing parties to compliance risk and penalties.

Typical timing milestones in a campaign agreement

Set clear, date-based milestones to align creative delivery, media buys, and billing cycles.

Campaign Effective Date:

Date when services and obligations commence

Creative Delivery Deadline:

Final assets due before media trafficking

Media Launch Date:

Scheduled date for paid placements to begin

Payment Due Date:

Invoice payment timeframe following milestone completion

Termination Notice:

Advance days required to end services per contract

Where to send and store the executed agreement

Route executed copies to the appropriate teams and systems to ensure access for finance, legal, and campaign operations.

Signed Copies: Distribute executed PDFs to all contract parties
Contract Repository: Upload to centralized storage or CLM system
Finance Team: Send invoices and payment schedules for processing
Campaign Operations: Attach to project management or ad platform records

Real-world examples of agreement use

Illustrative examples show how organizations apply a standard campaign agreement in practice.

Optica Ventures (COO)

For recurring agency engagements, Optica standardized a single SOW template to speed approvals.

The SOW specified deliverables and KPIs in detail.
This reduced back-and-forth with vendors and shortened contract cycle time while improving clarity for billing and reporting.

Tech Data (CEO)

Enterprise procurement used a master services agreement with campaign exhibits for each buy.

Each campaign referenced a single master agreement.
That approach centralized terms, simplified vendor onboarding, and minimized legal review for routine campaigns.

Practical tips for an accurate and efficient agreement

Adopt consistent templates and internal controls to accelerate approvals and reduce errors across campaigns.

Use a single template with exhibits

Maintain a master agreement that covers general terms and add one-page exhibits per campaign for scope, budget, and KPIs; this reduces repetitive legal review and keeps core terms consistent across engagements.

Define acceptance criteria clearly

List specific acceptance tests for creative assets and performance metrics, including approval turnaround times and revision limits, so billing and approvals are based on measurable outcomes.

Centralize signature authority

Document who may sign contracts and set monetary thresholds requiring procurement or legal approval to prevent unauthorized commitments and ensure enforceability.

Preserve audit-ready records

Capture signed PDFs, audit trails, and related invoices in a central repository with role-based access to support audits, tax reporting, and dispute resolution.

Frequently asked questions about executing the agreement

Answers to common questions about signatory authority, electronic signatures, notarization, and document corrections when using the Marketing Campaign AdEasy Agreement.

Need help? Contact support

Is an electronic signature legally binding?
Yes. Electronic signatures that meet intent, consent, attribution, and record-retention requirements are enforceable under the ESIGN Act (15 U.S.C. §7001) and UETA where adopted; certain narrow exceptions still require wet signatures.
Do I need a notary or witnesses?
Most marketing agreements do not require notarization or witnesses; exceptions include specific state rules or accompanying documents like POAs or deeds. Check the state notary rules if a notarized acknowledgement is requested.
What happens if the signer's name doesn't match records?
Name mismatches can delay enforcement and payment. Correct names before signing or include a clarifying addendum showing the signer’s authority and legal name to avoid disputes.
Can I revise the agreement after signing?
Modifications should be made by a written amendment signed by all parties. Do not edit the signed PDF; create an amendment or replacement agreement and execute it under the same authentication standard.
Is HIPAA protection required for marketing campaigns?
Only when the campaign involves protected health information. If PHI is involved, execute a BAA and apply HIPAA administrative, technical, and physical safeguards per 45 CFR Part 160–164.
Which eSignature plans support bulk sending and advanced authentication?
Plans vary: signNow Business Premium and Enterprise tiers add bulk send and advanced signer authentication; Site License offers usage-based pricing and enterprise features for high-volume workflows.

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