Why was my creative rejected?

Platform rejection usually indicates an incorrect file format or wrong dimensions. Recheck pixel dimensions, file type, and file size against the placement specification and resubmit the correctly named asset.

What if a signer name differs?

Mismatched signer names can delay approval or invalidate acceptance. Update the document to match the signer’s legal name or obtain a corrected signature to maintain a clear audit trail.

How to handle late legal sign-off?

If compliance approval misses the cutoff, delay the scheduled launch and document the reason. Keep the last approved version locked and record the updated go-live date for audit purposes.

Can I use electronic signatures?

Yes. Electronic signatures are legally valid under the ESIGN Act (15 U.S.C. ch. 96) and UETA where adopted. Ensure intent, consent, attribution, and retention are met for enforceability.

What causes distribution failures?

Distribution can fail due to missing tracking pixels, incorrect audience IDs, or ad platform permission issues. Verify integrated connectors and audience IDs before publishing.

How do I revise a published Carousel?

Create a new version with incremented version number, capture approvals for the change, and schedule an asset swap. Retain prior versions per retention policy for auditability.

Electronic Signature
Templates
Marketing
Marketing Campaign Carousel

Marketing Campaign Carousel

This template is fully customizable. Edit the text, fill out the fields, and send it for signature. Give it a try!

MARKETING CAMPAIGN CAROUSEL

This Marketing Campaign Carousel Agreement (the Agreement) is entered into as of Effective Date: by and between Brand/Client: with address: and Agency/Creator: with address: .

1. Campaign Details

Campaign Name Primary Objectives Target Audience Channels and Platforms

2. Deliverables

The Agency/Creator shall produce the following carousel deliverables in accordance with the specifications, quantities and delivery dates set forth below. Each deliverable must meet Brand/Client's reasonable quality standards and be provided in editable source format where applicable.

Deliverable 1 — Description Format / Notes Quantity Due Date

Deliverable 2 — Description Format / Notes Quantity Due Date

Other Deliverables / Additional Notes

3. Timeline & Approvals

Campaign Start Date: Campaign End Date:

Approval Process Acceptance Period (days)

4. Compensation & Expenses

Total Fee Payment Schedule and Terms Reimbursable Expenses

Pre-approved out-of-pocket expenses will be reimbursed by Brand/Client upon provision of receipts. Reimbursement requires prior written approval.

Late Payment

5. Usage Rights & Ownership

Subject to full payment of fees herein, the Agency/Creator grants to Brand/Client a non-exclusive / exclusive (select below) license to use the final delivered carousel materials as described in this Agreement.

Exclusive license for the Territory and Duration specified below
Non-exclusive license

License Grant Details Territory Duration of License Intellectual Property Ownership

6. FTC Disclosure & Regulatory Compliance

The Agency/Creator shall include clear, conspicuous disclosures in all paid social and sponsored content consistent with applicable advertising and consumer protection laws and applicable platform rules. Disclosures shall be placed in a form and location readily visible to consumers and shall not be obscured by graphics or metadata.

Creator warrants that required disclosures will be included and will remain in place for the duration of paid promotion.

7. Exclusivity

The parties may elect campaign-level exclusivity as set forth below. Exclusivity, if elected, limits the Creator's ability to produce or promote competing brands or products during the exclusivity period defined herein.

Exclusivity selected

Exclusivity Scope and Period

8. Termination & Kill Fee

Either party may terminate this Agreement for convenience upon prior written notice to the other party. Termination shall not relieve Brand/Client of payment obligations for work performed and approved prior to termination.

Notice Period (days) Kill Fee (if terminated without cause after work begins)

9. Revisions & Creative Changes

Number of Rounds of Revisions Included Fee for Additional Revisions

10. Representations, Warranties & Indemnity

Each party represents and warrants that it has the full right, power and authority to enter into this Agreement. The Agency/Creator represents and warrants that delivered materials will be original or properly licensed and will not infringe third party rights. The Agency/Creator shall indemnify, defend and hold harmless Brand/Client from claims arising from breach of the foregoing representation or from content provided by the Agency/Creator.

Indemnification Details / Limitations

11. Confidentiality

Confidential Information

12. Limitation of Liability; Force Majeure; Governing Law

Except for liability arising from intentional misconduct or willful infringement, neither party will be liable for consequential or punitive damages. Performance obligations are suspended for events beyond a party's reasonable control. This Agreement shall be governed by the laws of the jurisdiction selected by the parties below.

Governing Law

13. Measurement, Reporting & Metrics

Required Metrics / KPIs Reporting Frequency

14. Notices

Notices under this Agreement must be given in writing to the addresses below.

Brand Contact Name & Details Agency Contact Name & Details

15. Miscellaneous

Entire Agreement: This Agreement constitutes the entire agreement between the parties with respect to the subject matter hereof and supersedes all prior agreements and understandings. Amendments must be in writing signed by both parties. Assignment requires prior written consent.

Brand/Client:

By:

Date:

Agency/Creator:

By:

Date:

What the Marketing Campaign Carousel Is and when teams use it

A Marketing Campaign Carousel is a structured planning and specification document that defines a multi-frame creative set intended for sequential or rotating placement across digital channels. It catalogs each slide or card, visual and copy specifications, audience targeting, campaign schedule, tracking pixels, budget allocations, and required approvals. The Carousel serves as a single-source reference for creative, media, and compliance teams to ensure consistent creative delivery, version control, and post-launch reporting. It is commonly used by in-house marketing teams, agencies, and cross-functional stakeholders to coordinate production and distribution.

Why a clear Carousel template reduces risk and accelerates launch

A single, well-structured Carousel document centralizes creative specs, approval status, and timing to reduce rework and distribution errors while improving auditability and post-flight analysis.

Primary users and stakeholder groups

Teams and roles that typically create, review, or sign a Marketing Campaign Carousel.

Marketing managers and campaign owners responsible for performance and scheduling.
Creative leads and designers providing image sizes, copy, and asset versions.
Legal, compliance, or privacy teams reviewing disclosures and targeting permissions.

Summary of the document’s role between creative, legal, and distribution teams.

Who can sign or approve the Carousel

Marketing Director

Chief signatory for campaign budgets and final creative approval. Typically provides authorization for spend, audience targeting rules, and approves final go-live dates in writing.

Compliance Officer

Responsible for verifying legal language, required disclosures, and privacy safeguards. Signs to confirm adherence to industry rules such as COPPA or healthcare privacy where applicable.

Core components a professional Carousel must include

A complete Marketing Campaign Carousel lists specs, timeline, targeting, and governance so cross-functional teams can execute and track each creative frame consistently.

Slide specifications

Image dimensions, file formats, color profiles, maximum file size, and safe-text areas. Include pixel-perfect specs for each placement to prevent formatting issues.

Messaging and assets

Primary headline, body text, CTAs, asset filenames, version numbers, and localization notes. Indicate approved copy versus placeholders to avoid last-minute edits.

Audience targeting

Defined segments, inclusion/exclusion lists, geo-targeting and device constraints. Attach seed lists or audience IDs used by the ad platform.

Schedule and pacing

Start and end dates, daily pacing, creative rotation cadence, and blackout windows. Align timing with product launches and promotions.

Tracking and measurement

UTM parameters, pixel placement, conversion events, and reporting cadence. Specify required analytics access and dashboard owners.

Approvals and signoffs

Role-based approval order, required signatures, and the final sign-off record. Capture timestamps and signer identity for audit purposes.

Step-by-step sequence to complete and approve a Carousel

Follow this checklist to move the document from draft to published with clear handoffs and sign-offs.

01

Draft: Populate slides, specs, and initial targeting.
02

Internal review: Creative and content teams validate assets.
03

Compliance review: Legal checks disclosures and targeting.
04

Final sign-off: Authorized approver signs and dates the Carousel.

How the Carousel flows from planning to distribution

A clear linear workflow reduces handoff friction and ensures each party knows their responsibilities.

Upload assets: Add final creatives and name files per spec.
Assign fields: Map slides to audience segments and platforms.
Authenticate signers: Collect approvals with verified audit trail.
Publish: Export placement package and schedule delivery.

Typical digital setup options for Carousel workflows

Configure these settings when automating approvals, distribution, and version control through a digital platform.

Field	Configuration
Approval order	Sequential or parallel signer order
Conditional fields	Show fields when specific answers selected
Bulk send	Batch approvals across multiple campaigns
Audit trail	Enable IP, timestamp, and action logs

Technical requirements for eSubmission and integrations

Ensure the platform you use supports required formats, integrations, and security features before automating delivery.

File formats: PDF, PNG, JPEG, GIF supported
Integrations: Salesforce, Google Workspace, NetSuite
Authentication: Email, SMS code, or SSO

Common timing milestones to track for each campaign

Set clear internal deadlines to align creative production, compliance review, and platform scheduling.

Creative freeze deadline:

Final assets due 3 business days before launch

Compliance review cutoff:

Legal signoffs required 48 hours before go-live

Ad platform upload:

Upload creatives at least 24 hours pre-launch

Go-live:

Campaign starts at scheduled start date

Performance report:

First report due 7 days after launch

Key milestones from draft to live

Sequence these primary stages to create a predictable timeline for all stakeholders.

01

Concept approval

Confirm campaign concept and budgets before production

02

Asset delivery

Receive all creatives and final copy from design

03

Compliance sign-off

Legal reviews targeting, disclosures, and privacy language

04

Launch and monitor

Publish creatives and monitor initial performance

Common preparation mistakes to avoid

Missing or incorrect file dimensions causing platform rejection
Inconsistent naming conventions leading to wrong asset uploads
Late compliance sign-offs delaying the launch
Unclear rotation rules producing uneven creative delivery

Risks and consequences of incomplete or incorrect Carousels

Platform rejection: Creative violates ad spec

Legal exposure: Noncompliant targeting rules

Brand damage: Incorrect messaging or imagery

Budget waste: Poor pacing or misallocation

Reporting gaps: Missing tracking pixels

Approval disputes: Unclear signer authority

Security and compliance considerations for campaign documents

In transit: TLS 1.2/1.3

At rest: AES-256 encryption

Audit trail: IP, timestamp, and action log

Certifications: SOC 2 Type II, ISO 27001

Healthcare: HIPAA BAA required

Accessibility: WCAG 2.0 Level AA

Real-world examples of digital approvals and creative execution

Practical examples show how teams shorten cycles and maintain compliance while delivering multiframe campaigns.

Optica Ventures

Their team standardized Carousel templates for repeatable launches

Reduced creative QA time by centralizing specs
The result was faster approvals and fewer distribution errors across channels, improving campaign consistency and simplifying post-flight analysis.

Martin Properties

Local marketing used structured Carousels for property promos

Paired with digital approvals to eliminate paper handling
This allowed remote signoffs, consistent asset rotation across listings, and a documented approval trail for audit and compliance purposes.

Practical tips for accurate and efficient Carousel completion

Adopt clear naming conventions, lock final specs early, and standardize approval flows to reduce friction and last-minute fixes.

Version control

Use semantic versioning for assets and lock final files before upload to ad platforms to prevent accidental use of drafts.

Consistent naming

Adopt a filename standard including campaign, slide ID, and language to simplify bulk uploads.

Preflight checks

Validate dimensions, file size, and tracking pixels before scheduling the upload to avoid rejections.

Retention tags

Tag final assets and approvals with retention metadata for easy retrieval during audits.

eSignature pricing and capability snapshot for Carousel approvals

Compare starting prices and critical features that affect high-volume signoffs and integration with marketing systems.

	signNow	DocuSign	Adobe Sign	PandaDoc	HelloSign
Starting Price	$8/user/mo	$15/user/mo	$14/user/mo	$19/user/mo	$15/user/mo
Free Trial	7-day free trial	Varies by vendor	Varies by vendor	Varies by vendor	Varies by vendor
Bulk Send	Yes (Premium tier)	Yes	Yes	Yes	No
Audit Trail	Yes	Yes	Yes	Yes	Yes
Envelope Cap	No cap	100 envelopes/user/year	Plan-dependent	Plan-dependent	Plan-dependent

Common questions and troubleshooting for Carousels and eSign workflows

Answers to frequent issues when preparing carousel documents, collecting approvals, and exporting assets for distribution.

Need help? Contact support

Why was my creative rejected?
Platform rejection usually indicates an incorrect file format or wrong dimensions. Recheck pixel dimensions, file type, and file size against the placement specification and resubmit the correctly named asset.
What if a signer name differs?
Mismatched signer names can delay approval or invalidate acceptance. Update the document to match the signer’s legal name or obtain a corrected signature to maintain a clear audit trail.
How to handle late legal sign-off?
If compliance approval misses the cutoff, delay the scheduled launch and document the reason. Keep the last approved version locked and record the updated go-live date for audit purposes.
Can I use electronic signatures?
Yes. Electronic signatures are legally valid under the ESIGN Act (15 U.S.C. ch. 96) and UETA where adopted. Ensure intent, consent, attribution, and retention are met for enforceability.
What causes distribution failures?
Distribution can fail due to missing tracking pixels, incorrect audience IDs, or ad platform permission issues. Verify integrated connectors and audience IDs before publishing.
How do I revise a published Carousel?
Create a new version with incremented version number, capture approvals for the change, and schedule an asset swap. Retain prior versions per retention policy for auditability.

be ready to get more

Join over 28 million airSlate SignNow users

Sign Now