Can this exhibit be e-signed?

Yes. Electronic signatures are legally valid under the federal ESIGN Act (15 U.S.C. ch. 96) and UETA in most states, provided intent, consent, attribution, and record retention requirements are met.

Is a notary or witness required?

Typically no for commercial marketing exhibits. Certain states or specific document types may require notarization or witnesses; check state rules and the contract’s execution clause.

How do we handle PHI in campaigns?

If any protected health information is involved, include HIPAA-mandated language and execute a BAA with vendors before sharing PHI or campaign-level protected data.

What if the wrong party signs?

A signature by an unauthorized person can render the exhibit voidable. Confirm signatory authority in the document and consider requiring title and printed name fields.

Can the exhibit be amended later?

Yes, amendments should follow the amendment clause in the master agreement and be documented as executed amendments or replacement exhibits signed by authorized parties.

Which eSignature plan supports bulk sending?

Certain plans include bulk send capabilities. Platform plans range from basic user tiers to enterprise and site-license models; confirm plan features before large-volume distributions.

Electronic Signature
Templates
Marketing
Marketing Campaign Exhibit

Marketing Campaign Exhibit

This template is fully customizable. Edit the text, fill out the fields, and send it for signature. Give it a try!

MARKETING CAMPAIGN EXHIBIT

This Marketing Campaign Exhibit (Exhibit) is incorporated into and made a part of the underlying Agreement between the parties identified below. Brand/Client: Agency/Creator: Effective Date:

1. Campaign Overview

Campaign Name Campaign Objectives Target Audience Primary Channels (check all that apply)

Social Media Email Marketing Display Advertising Video Events Other:

Campaign Start Date: Campaign End Date:

2. Deliverables

List of Deliverables, specifications, quantities and deadlines. Each deliverable must conform to the acceptance criteria set forth below.

Deliverable 1 — Description

Format: Quantity: Due Date:

Acceptance Criteria Deliverable 2 — Description

Format: Quantity: Due Date:

Acceptance Criteria

If additional deliverables are required, they will be added by written amendment signed by both parties and incorporated into this Exhibit.

3. Compensation & Payment

Total Fee: Currency:

Payment Schedule

All invoices will be submitted in accordance with the payment schedule. Late payments shall accrue interest at the lesser of 1.5% per month or the maximum allowed by law.

4. Usage Rights & License

License Grant: Subject to full payment of all amounts due, Agency grants Brand a non-exclusive/non-transferable license to use the Deliverables for the Permitted Uses described below. Territory: Duration:

Permitted Uses: Brand may use, reproduce and display the Deliverables for marketing, advertising and promotional activities in the Channels identified in this Exhibit. Any use beyond the Permitted Uses requires prior written license from Agency and additional compensation.

Exclusive Rights: If checked, the Agency shall not produce substantially similar content for competing brands in the same product category during the Term. Exclusivity Terms (if applicable):

5. FTC Disclosure Compliance

Creator/Agency represents and warrants that all endorsements, testimonials, sponsored posts or other paid content will include clear and conspicuous disclosures of the commercial relationship in compliance with applicable advertising and consumer protection laws and regulations. Creator/Agency acknowledges obligation to include disclosures on all Deliverables where required.

Agency confirms compliance: Acknowledged

6. Approvals, Revisions & Acceptance

Review Period: Brand shall have days to review each Deliverable following submission. Revisions Included: . Additional revisions will be billed at a rate set forth in the Agreement.

Acceptance: Deliverable is accepted when Brand provides written approval or fails to provide corrective comments within the Review Period. Acceptance criteria shall be the criteria set forth for each deliverable above.

7. Termination & Kill Fee

Either party may terminate this Exhibit for convenience upon days' prior written notice to the other party. In the event of termination by Brand without cause after Agency has commenced work, Brand shall pay a kill fee equal to the greater of (a) the unpaid pro rata portion of fees for work completed to date, and (b) .

8. Intellectual Property & Confidentiality

Ownership: Except for pre-existing materials, Agency assigns to Brand all right, title and interest in Deliverables created specifically for Brand upon full payment, subject to the license back to Agency to use Deliverables for self-promotion and portfolio purposes. Pre-existing Agency materials remain Agency's sole property.

Confidential Information — Special Provisions

9. Representation, Warranties & Indemnities

Each party represents that it has the authority to enter this Exhibit and that performance will not violate any agreement with a third party. Agency warrants that Deliverables will be original and will not infringe third-party rights. Agency shall indemnify Brand against claims arising from Agency's breach of these warranties. Brand shall indemnify Agency for Brand-provided materials that infringe third-party rights.

10. Liability & Miscellaneous

Limitation of Liability: Except for breaches of confidentiality or willful misconduct, neither party shall be liable for indirect, incidental or consequential damages. Governing Law: . This Exhibit, together with the Agreement, constitutes the entire agreement between the parties with respect to the subject matter hereof.

11. Reporting & Analytics

Reporting Frequency: . KPIs to be provided: . Agency will deliver metrics in the agreed format within days of period end.

12. Signatures

Brand/Client:

By:

Date:

Title:

Agency/Creator:

By:

Date:

Title:

What the Marketing Campaign Exhibit Is and when it’s used

A Marketing Campaign Exhibit is an attached schedule or appendix to a primary agreement that documents campaign scope, deliverables, timelines, budget, reporting requirements, and approval checkpoints. It translates high-level marketing commitments into operational tasks and measurable milestones so legal, finance, and operations teams can verify obligations, calculate payments, and confirm performance. Exhibits are commonly used with master services agreements, creative statements of work, media buying contracts, and vendor engagement letters to ensure the campaign’s parameters and acceptance criteria are explicit and enforceable.

Why including a clear Marketing Campaign Exhibit matters

A well-drafted exhibit reduces ambiguity, establishes measurable deliverables and approvals, and aligns marketing, legal, and finance on scope and payment terms.

Who typically prepares and relies on the Marketing Campaign Exhibit

Teams across marketing, procurement, and legal prepare or review the exhibit before execution.

Marketing managers coordinating assets, channels, and KPIs for campaign delivery and measurement.
Procurement or vendor managers documenting payment milestones, invoice triggers, and acceptance criteria.
Legal and finance teams confirming intellectual property, indemnity, and invoicing language prior to signing.

Clear roles reduce review cycles and help ensure the exhibit matches operational needs and contractual terms.

Step-by-step: complete the Marketing Campaign Exhibit

Follow these sequential steps to complete the exhibit so it is consistent with the master agreement and executable by operations.

01

Prepare Scope: Define campaign objectives, channels, and deliverables with measurable KPIs.
02

Set Timeline: List milestone dates and approval windows for each deliverable.
03

Confirm Budget: Itemize fees, payment triggers, and expense reimbursement rules.
04

Assign Approvals: Name approvers and specify required sign-offs for acceptance.

Configure an online completion workflow for the exhibit

When using an e-signature platform, set up the template and signer workflow to match legal and operational requirements.

Field	Configuration
Template Name	Use a clear name matching the contract (e.g., 'Exhibit A - Q3 Campaign').
Signer Order	Set sequential or parallel routing to control approval flow.
Authentication	Choose email, SMS code, or stronger authentication if required.
Required Attachments	Mark creative briefs, SOWs, and budgets as mandatory uploads.

Typical routing for the Marketing Campaign Exhibit

A common signing sequence reduces bottlenecks and keeps campaign launch timelines on track.

Upload Document: Sender uploads finalized exhibit to the signing platform.
Place Fields: Add signature, date, and text fields for each party.
Send to Signers: Send in defined order or via shared link.
Capture Audit Trail: Platform records timestamps, IPs, and actions.

Digital signing and platform compatibility considerations

Modern exhibits are commonly completed and signed online; verify integrations and file formats before starting.

File Formats: PDF and DOCX supported for templates and signatures.
Integrations: Connectors for Salesforce, NetSuite, and Google Workspace streamline routing.
Authentication Options: Email, SMS, KBA or SSO as required by policy.

Confirm that your platform supports required formats and authentication to preserve legal validity and operational traceability.

Common dates and deadlines to include in the exhibit

Specify absolute dates and relative timing to avoid ambiguity about deliverable due dates and approval windows.

Production Deadline:

Final assets due by a specific MM/DD/YYYY date to meet launch schedules.

Approval Window:

Allow a defined number of business days for approvals after submission.

Campaign Launch:

Specify launch date and any phased rollout timing.

Reporting Dates:

Set dates for interim and final performance reports.

Invoice Due Date:

Define payment terms (net 30, net 45) tied to acceptance.

Key milestones from draft to archival

Track the exhibit lifecycle with discrete milestones so stakeholders know when approvals and actions are due.

01

Draft Completion

Legal and marketing finalize draft language and scope.

02

Internal Approvals

Finance and legal sign off on budget and terms.

03

Counterparty Signature

Vendor or agency executes the exhibit.

04

Archive and Retain

Store executed copy in contract repository with access controls.

Essential elements to include in a professional Marketing Campaign Exhibit

A complete exhibit combines operational detail with contractual clarity so obligations, acceptance, and payments are straightforward to administer.

Scope

Precise deliverables, channel list, and geographic limits so parties share the same operational expectations.

Deliverables

List creative assets, formats, resolution requirements, and file-transfer methods required for acceptance.

Timeline

Detailed milestone schedule, revision windows, and final delivery date tied to campaign launch.

Budget

Itemized costs, variable spend limits, payment milestones, and expense reimbursement rules.

Acceptance Criteria

Define how deliverables are reviewed, the approval period, and remedy for nonconforming work.

IP and Usage

Specify ownership, license duration, media types permitted, and post-campaign usage rights.

Security and compliance items to record in the exhibit

Encryption: TLS 1.2/1.3; AES-256 at rest.

Audit Trail: Timestamped signing history available.

HIPAA: BAA required for protected health information.

ESIGN/UETA: E-signatures valid under federal and state law.

SOC 2: SOC 2 Type II compliance available.

21 CFR Part 11: Options for FDA-regulated records.

Common pitfalls when preparing a Marketing Campaign Exhibit

Ambiguous deliverable descriptions that leave acceptance subjective and provoke disputes during launch.
Missing or inconsistent dates between the exhibit and the master agreement, causing confusion on which date controls.
Unclear payment triggers tied to informal approval methods rather than documented acceptance criteria.
Omitting reporting templates or metrics, which leads to retroactive disagreements about performance measurement.

Consequences of an incomplete or incorrect exhibit

Delayed Launch: Missed campaign dates and lost marketing windows.

Payment Disputes: Withheld invoices or delayed payments.

Contract Breach: Claims for damages or contract remedies.

Regulatory Risk: Privacy breaches may incur regulatory scrutiny.

Reputational Harm: Public-facing errors reduce brand trust.

Operational Cost: Increased management time and rework.

eSignature vendor comparison for signing Marketing Campaign Exhibits

Platform selection affects cost, compliance features, and volume limits. The table below compares common vendor starting prices and key capabilities; signNow appears first per platform ordering rules.

	signNow	DocuSign	Adobe Sign	PandaDoc	HelloSign
Starting Price	$8/user/mo	$15/user/mo	$14/user/mo	$19/user/mo	$15/user/mo
Free Trial	7-day free trial	No	No	Yes, limited	Yes, limited
Bulk Send	Yes	Yes	Yes	Yes	No
Audit Trail	Yes	Yes	Yes	Yes	Yes
HIPAA Compliant	Yes	Yes	Yes	No	No
Envelope Cap	No cap	100 envelopes/user/year	No cap	No cap	No cap

Real-world examples of using an exhibit to streamline approvals

These short case arcs show how organizations used exhibits to reduce back-and-forth and accelerate campaign launches.

Martin Properties

Tim Martin’s team moved approvals online to avoid in-person signatures and cut turnaround time substantially.

The exhibit listed deliverables and exact approval steps.
The result was consistent compliance and faster execution across property marketing campaigns, with fewer disputes over creative acceptance.

Fertility Centers of Illinois

John Butler’s organization standardized exhibits to match billing cycles and privacy rules.

Each exhibit included reporting templates and signatory authority.
Standardization simplified audits, ensured consistent data handling, and reduced administrative overhead during campaign launches.

Practical tips to complete exhibits quickly and accurately

Adopt consistent templates and review checklists so each exhibit is complete before routing for signature.

Use a standard template

A reusable exhibit template reduces drafting time, ensures consistent clauses, and helps legal and finance perform rapid reviews.

Be specific with metrics

Define KPIs numerically (for example, impressions or conversion targets) and supply measurement windows to avoid ambiguity.

Require attachment lists

List required attachments (creative specs, media plans) to prevent missing deliverables at sign-off.

Match signature names

Ensure printed names match corporate records to avoid enforceability issues and delays in execution.

Frequently asked questions about executing a Marketing Campaign Exhibit

Answers to common questions about validity, signatures, privacy, and online completion for exhibits attached to commercial agreements.

Need help? Contact support

Can this exhibit be e-signed?
Yes. Electronic signatures are legally valid under the federal ESIGN Act (15 U.S.C. ch. 96) and UETA in most states, provided intent, consent, attribution, and record retention requirements are met.
Is a notary or witness required?
Typically no for commercial marketing exhibits. Certain states or specific document types may require notarization or witnesses; check state rules and the contract’s execution clause.
How do we handle PHI in campaigns?
If any protected health information is involved, include HIPAA-mandated language and execute a BAA with vendors before sharing PHI or campaign-level protected data.
What if the wrong party signs?
A signature by an unauthorized person can render the exhibit voidable. Confirm signatory authority in the document and consider requiring title and printed name fields.
Can the exhibit be amended later?
Yes, amendments should follow the amendment clause in the master agreement and be documented as executed amendments or replacement exhibits signed by authorized parties.
Which eSignature plan supports bulk sending?
Certain plans include bulk send capabilities. Platform plans range from basic user tiers to enterprise and site-license models; confirm plan features before large-volume distributions.

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