Can this form be signed electronically?

Yes. Electronic signatures are legally valid under the ESIGN Act (15 U.S.C. ch. 96) and UETA where adopted, provided the transaction meets intent, consent, attribution, and record-retention criteria.

Do I need a notary or witnesses?

Typically no for a logo refresh form, unless state-specific authority or corporate bylaws require notarization. Verify state or company requirements before adding notarization steps.

What file formats are required?

Upload vector files (SVG, EPS, AI) for master artwork plus high-resolution PNG/JPEG for immediate use. Include color codes in HEX, RGB, and Pantone.

How do I correct a submitted form?

Create an amendment or resubmission that references the original form ID. Use version control in your DAM and retain both signed records for audit purposes.

Who can legally sign this form?

Authorized signers are those with corporate authority or delegated signatory power. For legal certainty, use a signatory list from corporate records or a board resolution if required.

How long should the signed form be retained?

Retain for the active term plus a minimum of 3 years; industry and regulatory rules may require longer retention (see HIPAA 45 CFR §164.530(j) for healthcare).

Electronic Signature
Templates
Marketing
Marketing Campaign Logo Refresh Form

Marketing Campaign Logo Refresh Form

This template is fully customizable. Edit the text, fill out the fields, and send it for signature. Give it a try!

Marketing Campaign Logo Refresh Form

Parties

Brand / Client Name Brand / Client Contact & Title Brand / Client Address Agency / Creator Name Agency / Creator Contact & Title Agency / Creator Address

Campaign Overview

Campaign Name:

Primary Objectives

Target Audience (demographics, segments):

Primary Channels:

Campaign Start Date:

Scope & Deliverables

This section describes the permitted logo refresh work. Agency will produce final logo assets and supporting files in accordance with the deliverables identified below. Any work outside this scope requires a written change order signed by both parties.

Deliverables (select applicable and provide details)

Master logo (vector masters, brand mark) Secondary marks / lockups Color and monochrome variants Horizontal and vertical orientations Iconography / favicon assets Basic brand usage guidelines (PDF)

Detailed Deliverable Requirements

Number of initial concepts: Included revision rounds:

Revision Policy / Additional Fees

Delivery & Schedule

Milestone 1 — Concept delivery (days from effective date):

Milestone 2 — Final asset delivery (days from approval):

Compensation & Payment

Total Fee Payment Schedule

Late payment interest:

Rights, Ownership & License

Ownership of final deliverables: Brand / Client obtains exclusive ownership upon full payment Agency retains underlying design rights and grants license as specified

Grant of License (if applicable)

Territory: Duration:

Exclusivity & Conflicts

Exclusivity Requested: Yes No

Exclusivity Terms (if yes)

FTC Disclosure Compliance

Both parties acknowledge that any promotional use of refreshed logo assets in sponsored or paid placements must comply with applicable advertising and disclosure obligations. Agency confirms it will include clear and conspicuous disclosures in consumer-facing creative where required and will follow Brand directions on form and placement of disclosure language.

FTC Disclosure Confirmation

Brand confirms it will provide required disclosure guidance Agency confirms it will implement required disclosure statements

Termination & Kill Fee

Either party may terminate for convenience with days written notice. If Brand terminates after concept approval but before final delivery, Brand will pay a kill fee equal to unless otherwise agreed in writing.

Termination for cause: either party may terminate immediately for material breach if the breaching party fails to cure within days after written notice.

Representations, Warranties & Indemnity

Agency represents that final deliverables will be original or properly licensed and will not infringe third-party intellectual property rights. Brand represents that materials provided to Agency do not infringe third-party rights. Each party agrees to indemnify and hold the other harmless from claims arising from its breach of these representations, subject to any limitations of liability agreed separately.

Limitations of Liability (summary)

Confidentiality

Each party shall treat the other party's non-public materials provided under this engagement as confidential and shall not disclose or use such materials except to perform under this agreement. Confidential information excludes information that is publicly known or rightfully received from a third party.

Approvals & Acceptance

Final deliverables will be deemed accepted upon Brand's written approval or seven (7) days after submission of final files if no material deficiencies are reported in writing. Acceptance shall not waive Brand's rights for defects discovered after delivery that materially deviate from the agreed specifications.

Approval Contact for Brand Approval Contact for Agency

Additional Provisions

Special Requirements / Notes

Governing Law:

Brand Representative:

By:

Date:

Agency Representative:

By:

Date:

What the Marketing Campaign Logo Refresh Form Is

The Marketing Campaign Logo Refresh Form is a structured request and approval document used to update, standardize, and authorize new logo artwork for a campaign. It collects identity and usage details, source files, color specifications, and licensing or trademark confirmations so designers, legal, and marketing can coordinate a controlled rollout across channels while preserving brand consistency and compliance.

Why a Formal Logo Refresh Form Matters

A dedicated form centralizes approvals, reduces versioning errors, and documents consent and asset provenance. When executed electronically it remains legally admissible under ESIGN (15 U.S.C. ch. 96) and state UETA laws, provided intent, consent, attribution, and reliable record retention are satisfied.

Who Typically Completes This Form

Marketing, legal, and creative teams complete or initiate this form to manage logo changes across channels and partners.

Marketing Manager — Submits branding rationale, campaign scope, and target channels for logo updates.
Brand/Creative Lead — Provides design files, color values, and production-ready formats for implementation.
Legal / Compliance — Confirms trademark ownership, licensing terms, and any usage restrictions.

The form also serves agencies and external vendors who need documented permission and technical specifications before publishing assets.

Representative Signatories

Marketing Manager

Jane Doe, Brand Marketing Director. Responsible for initiating logo refresh requests, defining campaign objectives, verifying usage contexts, and ensuring assigned approvers complete review within the project timeline.

Agency Creative Lead

John Smith, Creative Director (agency). Responsible for uploading source artwork, confirming file formats and color systems, and acknowledging acceptance of any licensing or usage constraints specified by the client.

Essential Elements to Include in the Form

A professional logo refresh form captures identification, technical assets, usage limits, approval workflow, and delivery expectations to avoid misapplication and legal exposure.

Project ID

Assign a short identifier and campaign name so asset management and version control reference the correct initiative across systems and communications.

Source Files

Request original vector files (SVG, EPS, AI) plus high-resolution PNG/JPEG. Specify color profiles and any layered source documents required for production.

Usage Scope

Define permitted channels, geographic limits, and duration of use. Clear scope prevents unintended commercial use or conflicts with existing licensing.

Visual Guidelines

Include spacing rules, minimum sizes, acceptable color variations, and examples of incorrect usage to keep the refreshed logo consistent across placements.

Approval Workflow

List approvers, required signatures, and order of review so the document produces a clear audit trail and avoids parallel, conflicting approvals.

Delivery Specs

Specify final file formats, naming conventions, and handoff location (asset library or CMS) to ensure production teams receive usable files.

Required Form Fields at a Glance

Requestor Name: Full legal name

Requestor Email: Work email address

Company / Brand: Legal entity name

Role / Title: Job role or department

Effective Date: MM/DD/YYYY

Logo Files: SVG, EPS, PNG

How to Complete the Form, Step by Step

Follow these steps to prepare, submit, route for approval, and finalize the refreshed logo so the change is authorized and deployable across platforms.

01

Prepare Assets: Gather vector files, color codes, and usage notes.
02

Complete Form: Enter requester details, scope, and upload source files.
03

Assign Approvers: Add legal, brand, and campaign approvers in order.
04

Finalize Signatures: Collect eSignatures and store signed copy securely.

Typical Digital Workflow Settings

Configure the digital workflow so approvals, authentication, and reminders match your organization’s governance and audit needs.

Field	Configuration
Signer Order	Sequential or parallel routing
Authentication	Email link, SMS code, or SSO
Auto-Reminders	Every 48 hours until signed
Retention	Export signed PDF to asset library

Where to Send the Completed Form

Route the signed form and final assets to the parties and systems that will publish or archive the approved logo.

Design Team: Receives source files and implementation notes.
Legal / Trademark: Receives licensing confirmations and approvals.
Digital Asset Manager: Uploads final assets to CMS or DAM.
External Agencies: Share signed assets and usage scope with vendors.

Technical and Integration Considerations

Ensure your platform supports the needed file types, authentication methods, and integrations before issuing the form.

Integrations: Salesforce, Microsoft 365, Google Workspace, NetSuite
File formats: PDF, Word DOCX, SVG, PNG
Authentication: Email link, SMS code, SSO

Typical Timelines and Expected Turnaround

Establish realistic review windows and delivery deadlines so approvals and technical handoffs align with campaign schedules.

Asset Request Lead Time:

Allow at least 5 business days to collect source files.

Design Review Window:

Plan 2 business days for iterative review cycles.

Approval Cycle Target:

Aim for final approvals within 3 business days.

Final Delivery:

Expect one business day to package and distribute assets.

Archival Action:

Move signed originals to DAM within 24 hours.

Common Preparation Mistakes to Avoid

Uploading low-resolution or raster-only files that are unusable for print and large-format placements.
Failing to include exact color codes and profiles, causing inconsistent branding across channels.
Not defining usage scope or duration, which leads to unauthorized or conflicting uses later.
Skipping legal or trademark review before rollout, increasing risk of infringement or misattribution.

Risks and Consequences of Incorrect or Incomplete Forms

Trademark Risk: Potential infringement claims

License Violation: Contractual breach and financial exposure

Operational Delay: Campaign postponement and added costs

Rework Costs: Design revisions and redistribution expenses

Compliance Exposure: HIPAA or sector rules if PHI involved

Reputational Harm: Inconsistent branding damages trust

eSignature Pricing Comparison for This Form

Pricing and feature availability vary by vendor and plan. The table below compares starting prices and a few common capabilities relevant to signing and routing marketing asset approvals.

	signNow	DocuSign	Adobe Sign	PandaDoc	HelloSign
Starting Price	$8/user/mo	$15/user/mo	$14/user/mo	$19/user/mo	$15/user/mo
Free Trial	7-day free trial	Varies by plan	Varies by plan	Varies by plan	Varies by plan
Bulk Send	Yes (premium tier)	Yes	Yes	Yes	No
Audit Trail	Yes	Yes	Yes	Yes	Yes
Envelope Cap	No envelope cap	100 envelopes/user/year	Varies	Varies	Varies

Real-World Examples of Form Use

Below are concise examples showing how organizations used a logo refresh form to centralize approvals and manage assets across teams and vendors.

Optica Ventures LLC

The interface is simple and easy-to-use for our team; more importantly, it is just as easy for our customers.

Deploy campaign assets quickly across partners.
The form helped Optica reduce version conflicts and sped time-to-publish while keeping legal signoffs centralized and auditable.

Xerox

airSlate SignNow provides us with the flexibility needed to get the right signatures on the right documents.

Integrates with NetSuite for automated storage.
Xerox used the form plus integrations to attach signed assets directly to enterprise records, improving traceability and reducing manual handoffs.

Frequently Asked Questions and Troubleshooting

Answers to common questions about completing, signing, and storing the Marketing Campaign Logo Refresh Form.

Need help? Contact support

Can this form be signed electronically?
Yes. Electronic signatures are legally valid under the ESIGN Act (15 U.S.C. ch. 96) and UETA where adopted, provided the transaction meets intent, consent, attribution, and record-retention criteria.
Do I need a notary or witnesses?
Typically no for a logo refresh form, unless state-specific authority or corporate bylaws require notarization. Verify state or company requirements before adding notarization steps.
What file formats are required?
Upload vector files (SVG, EPS, AI) for master artwork plus high-resolution PNG/JPEG for immediate use. Include color codes in HEX, RGB, and Pantone.
How do I correct a submitted form?
Create an amendment or resubmission that references the original form ID. Use version control in your DAM and retain both signed records for audit purposes.
Who can legally sign this form?
Authorized signers are those with corporate authority or delegated signatory power. For legal certainty, use a signatory list from corporate records or a board resolution if required.
How long should the signed form be retained?
Retain for the active term plus a minimum of 3 years; industry and regulatory rules may require longer retention (see HIPAA 45 CFR §164.530(j) for healthcare).

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