Marketing Campaign Requirements

MARKETING CAMPAIGN REQUIREMENTS

Parties

Brand / Client:

Agency / Creator:

Campaign Overview

Primary Channels (check all that apply):

Deliverables & Technical Requirements

Define each deliverable, expected format, quantity, and due date. Approvals and revisions noted per line item.

Timeline & Milestones

Campaign Start Date:    Campaign End Date:

Creative, Brand & Approval Requirements

Standard approval process: Initial draft submission, Brand feedback within days, Agency revises up to rounds prior to final delivery.

Compensation & Expenses

Usage Rights & Intellectual Property

License Grant: The Agency grants Brand a license to use final deliverables as specified below. Unless an assignment is checked, ownership of pre-existing materials and agency-created raw files remains with the Agency.

Copyright & Moral Rights: Unless otherwise agreed in writing, Agency retains copyright in creative works not expressly assigned. If assignment is selected, Agency will execute necessary documents to effect assignment of copyright upon final payment.

FTC Disclosure Compliance

Both parties acknowledge that any influencer or sponsored content must include clear and conspicuous disclosures that reflect the commercial relationship. Agency agrees to ensure that creators and placements include required disclosures in text, audio, or video formats appropriate to the channel.

Exclusivity

Exclusivity Period:

If exclusivity is agreed, Agency will not undertake competing promotional activities for substantially similar products within the stated period unless Brand provides written consent.

Termination & Kill Fee

Termination requires written notice of days. On valid early termination by Brand without cause, Brand will pay a kill fee equal to or the non-cancellable costs plus reasonable fees, whichever is greater.

Confidentiality

Each party will maintain in confidence proprietary information disclosed in connection with the Campaign and will not use such information other than to perform obligations under this document. Confidential information does not include information that is publicly known or required to be disclosed by law.

Representations, Indemnity & Liability

Each party represents that it has full authority to enter into this agreement and that deliverables will not infringe third-party rights. Agency indemnifies Brand for claims arising from content that infringes third-party intellectual property, except to the extent such claims arise from Brand-supplied materials.

Except for willful misconduct or gross negligence, neither party's liability will exceed the Liability Cap entered above.

Metrics, Reporting & Measurement

Change Orders

Changes to scope will be documented via written change order specifying impact on schedule, fees, and approvals. Work outside scope is billed at the agreed rate or as otherwise specified below.

Miscellaneous Provisions

Governing Law: The parties agree that any dispute arising out of this document will be governed by the law mutually agreed in separate written agreement or, absent such agreement, the laws of the jurisdiction where the Brand's principal place of business is located.

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