Marketing Conference PR Template

MARKETING CONFERENCE PR TEMPLATE

PARTIES

Brand Entity Type: Corporation LLC Other

Agency Entity Type: Corporation LLC Other

CONFERENCE DETAILS

Conference Name:   Location:

Dates: From to

CAMPAIGN OVERVIEW & OBJECTIVES

DELIVERABLES & TIMELINE

Primary Deliverables (list each item, format, quantity, and firm deadline)

Format:   Quantity:   Due:

Format:   Quantity:   Due:

PRESS MATERIALS & EMBARGO

Embargo Date / Time:   Embargo Terms:

MEDIA OUTREACH & EVENTS

On-site Activities:

Media Training Included: Yes

APPROVALS & REVIEW

All public materials produced by Agency shall be submitted to Brand for written approval prior to distribution. Brand shall provide comments or approval within days of submission unless otherwise agreed in writing. Failure to respond shall be deemed approval only where Brand provides written notice to that effect.

COMPENSATION & EXPENSES

Total Fee: $   Payment Schedule:

Expense Reimbursement: Agency to be reimbursed for pre-approved out-of-pocket expenses

Expense Cap (if any): $

Kill Fee: If Brand terminates without breach prior to performance, Brand will pay Agency a kill fee equal to $ or of the unpaid balance, whichever is greater.

USAGE RIGHTS & INTELLECTUAL PROPERTY

Agency hereby grants Brand a [non-exclusive / exclusive] license to use deliverables created under this agreement for the following territory: and duration: . All pre-existing intellectual property of each party remains the sole property of that party. Agency warrants that materials delivered are original or properly licensed and that Brand's authorized use will not infringe third-party rights.

Ownership of Press Materials: Brand   Agency   Shared

FTC DISCLOSURE & COMPLIANCE

Both parties agree that any influencer or paid media relationships executed in connection with the campaign will include clear and conspicuous disclosures that materially identify the commercial relationship. Agency will draft disclosure language for Brand approval and Brand retains responsibility for final compliance with applicable consumer protection requirements.

Compliance Confirmation: Brand and Agency each represent and warrant that they will comply with applicable advertising and disclosure laws and any required on-site signage or statements.

EXCLUSIVITY

During the term of this engagement and for thereafter, Agency shall . Any exception requires prior written consent.

TERMINATION

Either party may terminate for material breach upon days' written notice if the breaching party fails to cure. Termination for convenience by Brand requires payment of the kill fee set forth above and reimbursement of incurred non-cancellable costs.

CONFIDENTIALITY

Each party agrees to keep confidential any proprietary information disclosed in connection with this engagement and not to use such information except to perform obligations under this agreement. Confidential information excludes information that is public, rightfully received from a third party, or independently developed.

INDEMNIFICATION & LIMITATION OF LIABILITY

Each party shall indemnify and hold harmless the other from third-party claims arising out of its negligent acts or willful misconduct, provided that the indemnified party gives prompt written notice and cooperates in the defense. Neither party will be liable to the other for consequential or punitive damages. The total aggregate liability will not exceed the total fees paid under this agreement.

GOVERNING LAW & DISPUTE RESOLUTION

This agreement will be governed by the laws of the state of without regard to conflict of laws principles. Parties agree to attempt good faith negotiation prior to pursuing arbitration or litigation.

MISCELLANEOUS

Entire Agreement: This document, together with any attachments or statements of work, constitutes the entire agreement between the parties with respect to the subject matter herein and supersedes prior agreements. Modifications must be in writing and signed by both parties.

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