Artwork Specs
Include vector files, color profiles (Pantone or CMYK), scaling notes, trim and bleed margins, and any layered assets required for production to prevent incorrect printing and color shifts.
Using a Marketing Decal Package reduces review cycles by consolidating artwork, specs, and approvals, clarifies production requirements for vendors, and creates an auditable record for compliance. Standardized packages also lower reprint risk and help align branding across multiple locations and channels.
Marketing, procurement, operations, and facilities teams manage decal approvals, vendor selection, placement, and maintenance across locations.
Coordinating these groups within a single package reduces miscommunication, accelerates approvals, and improves installation predictability.
| Field | Configuration |
|---|---|
| File Format | PDF, EPS, or AI; include color profiles |
| Approval Order | Sequence: Designer → Marketing Manager → Procurement → Vendor |
| Authentication | Email link with optional SMS two-factor for external vendors |
| Notifications | Email confirmations for each approval step and shipping updates |
Digital-ready files, modern browsers, and PDF/Vector compatibility are required for online ordering and eSubmission of decal packages.
Include vector files, color profiles (Pantone or CMYK), scaling notes, trim and bleed margins, and any layered assets required for production to prevent incorrect printing and color shifts.
Specify adhesive type, substrate compatibility (glass, metal, painted surfaces), UV resistance, finish (matte, gloss), and expected lifespan so vendors select appropriate media for the intended environment.
Provide step-by-step mounting instructions, surface preparation, recommended tools, temperature ranges for installation, and diagrams showing exact placement to minimize site rework.
List per-design quantities, batch splits for phased rollouts, any artwork variant per batch, and acceptable tolerance for overage or shortfall to clarify vendor expectations.
Attach intellectual property assignments, licensing terms for artwork use, warranty limits, return policies, indemnity clauses, and any restrictions on third-party reselling or modification to protect branding and commercial interests.
Include named approvers, timestamped signatures, version numbers, and audit trail entries for each change to establish a defensible record for compliance or dispute resolution.
Save final signed packages as PDF/A for long-term archiving and as standard printable PDF for vendor use; retain original vector source files (AI, EPS) separately to enable accurate reprints.
Attach high-resolution color proofs, installation diagrams, municipal permit approvals, test-fit photographs, and any mockups or measurement checklists used during approval to reduce installation disputes.
Use descriptive filenames containing the client name, date (MMDDYYYY), design ID, color variant, and version number to enable consistent retrieval and audit across teams and systems.
Retain vendor packing lists, signed delivery confirmations, installation checklists, and any site sign-off forms with the package record to support warranty claims and billing reconciliation.
A national retail chain used a standardized decal package to deploy seasonal window graphics across 120 stores, consolidating approvals and proofs in one file.
A property management company standardized decal packages for leasing signs and building placards to ensure consistent branding across multiple properties and vendors.