Marketing Funnel Template

MARKETING FUNNEL TEMPLATE

Effective Date:

WHEREAS

WHEREAS, Client Name: seeks to engage Agency Name to develop, implement, and optimize a marketing funnel for the Project Name: to generate qualified leads and improve conversion metrics; and

WHEREAS, Agency Name: represents that it has the expertise, personnel, and resources to plan, build, and manage the marketing funnel described below in accordance with the terms of this Agreement.

SCOPE OF WORK

The parties agree that Agency will provide the marketing funnel services described below. The scope below sets deliverables, responsibilities, and acceptance criteria.

PAYMENT TERMS

Client shall pay Agency the fees for Services as set forth below. All amounts are payable in U.S. dollars unless otherwise agreed in writing. Invoices will be issued in accordance with the schedule below and are due according to the payment terms stated.

All fees do not include sales, use, or other taxes; Client is responsible for taxes associated with payments. Agency may suspend Services for invoices overdue by more than 30 days until payment is received. Client will reimburse Agency for reasonable third-party expenses incurred in performance if preapproved in writing.

TERM AND TERMINATION

This Agreement commences on Start Date: and, unless earlier terminated in accordance with this Section, will continue until End Date: .

Either party may terminate this Agreement for material breach by the other party that remains uncured for a period of days after written notice specifying the breach. Either party may terminate without cause by providing days' prior written notice. Termination does not relieve Client of responsibility to pay for Services performed and non-cancellable commitments incurred prior to termination.

CONFIDENTIALITY

"Confidential Information" means non-public information disclosed by one party to the other that is designated as confidential or that reasonably should be understood to be confidential. Each party shall: (a) take reasonable measures to protect Confidential Information of the other party; (b) not use Confidential Information except to perform obligations under this Agreement; and (c) not disclose Confidential Information to third parties except to those employees, contractors, or professional advisors who need access to perform the Agreement and who are subject to confidentiality obligations. Confidential Information does not include information that is lawfully in the public domain, independently developed, or rightfully received from a third party without restriction.

Upon termination or upon written request, each party will promptly return or destroy the other party's Confidential Information and certify in writing that it has done so, except to the extent retention is required by applicable law (in which case retained information remains subject to confidentiality obligations).

Check if confidentiality obligations are mutual

INTELLECTUAL PROPERTY & USAGE

Subject to Client's timely payment in full of all amounts due, Agency assigns to Client all right, title, and interest in the final deliverables specifically created for Client under this Agreement. Agency retains all rights in pre-existing materials, templates, methodologies, and tools, and grants Client a perpetual, non-exclusive license to use such pre-existing materials incorporated in the deliverables solely as part of the deliverables. Agency may showcase non-confidential deliverables in its portfolio and marketing materials.

LIMITATION OF LIABILITY

Except for liability arising from breach of confidentiality or willful misconduct, each party's aggregate liability under this Agreement will not exceed the total fees paid by Client to Agency under this Agreement during the six (6) months preceding the claim. Neither party will be liable for consequential, incidental, or lost-profits damages.

GOVERNING LAW AND DISPUTE RESOLUTION

This Agreement will be governed by and construed in accordance with the laws of the State of , without regard to its conflicts of law rules. The parties submit to the exclusive jurisdiction of the courts located in that State for any action arising out of or related to this Agreement.

ENTIRE AGREEMENT

This Agreement, including any exhibits or attachments executed by the parties, constitutes the entire agreement between the parties with respect to the subject matter hereof and supersedes all prior and contemporaneous proposals, negotiations, representations, and agreements, whether written or oral. Any modification to this Agreement must be in writing signed by both parties.

MISCELLANEOUS

If any provision of this Agreement is held invalid or unenforceable, the remaining provisions will remain in full force and effect. The parties are independent contractors and this Agreement does not create a partnership, joint venture, or employment relationship. Notices under this Agreement must be in writing and delivered to the addresses provided by the parties.

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