Is an e-signature legally binding?

Yes. Under the federal ESIGN Act (15 U.S.C. ch. 96) and state UETA provisions, electronic signatures generally have the same legal effect as handwritten signatures, subject to statutory exceptions for certain documents.

Do I need a notarized agreement?

Not typically. Service agreements usually do not require notarization, but specific corporate or grant conditions might. Notarization or RON may be used for extra authentication when required by third parties.

How should account access be granted?

Grant the minimum access level needed (e.g., admin or manager), document access procedures in the agreement, and require transfer of ownership or admin rights on termination to avoid account lockout issues.

What if campaign budgets change?

Define change-order procedures and approval paths in the agreement, including how additional budgets are authorized, invoiced, and reconciled with ad platform charges.

How do I revoke or cancel the agreement?

Follow the termination section: provide required notice, settle outstanding invoices, and arrange for account transfers. Check any early termination fees or wind-down obligations.

How should executed agreements be stored?

Keep signed copies in secure, access-controlled storage with an audit trail. Retain according to tax and regulatory retention rules and the agreement's own record retention clause.

Electronic Signature
Templates
Marketing
Marketing Google Ads Service Agreement

Marketing Google Ads Service Agreement

This template is fully customizable. Edit the text, fill out the fields, and send it for signature. Give it a try!

MARKETING GOOGLE ADS SERVICE AGREEMENT

Parties

This Agreement is entered into effective as of (Effective Date), by and between:

Client / Brand Name Client Primary Address and Contact Agency / Provider Name Agency Primary Address and Contact

Recitals

Client engages Agency to provide professional Google Ads account management, campaign creation, optimization, and reporting services, and Agency accepts such engagement under the terms set forth in this Agreement.

Scope of Services

Agency will provide the following services (Services): account setup or audit; campaign strategy; keyword and audience research; creative development for ads; bid and budget management; conversion tracking implementation; regular optimization; and reporting.

Campaign Name Campaign Objectives (KPIs) Target Audience Channels (select all that apply)

Google Search Google Display YouTube / Video Shopping Remarketing

Deliverables & Schedule

Deliverables (itemize)

Number of ad variations to be delivered: | Number of landing pages or funnels:

Campaign start date: Campaign end date:

Delivery Milestones / Deadlines

Compensation & Payment

Client shall pay Agency the fees described below in consideration for the Services.

Agency Management Fee (flat or %) Monthly / Total Media Budget (ad spend) Deposit or Upfront Payment Billing & Payment Terms

Agency to manage media billing on behalf of Client: Yes If yes, Client credit card on file or prepaid terms required: Yes

Reporting & Performance

Reporting Frequency Primary KPIs to Report

Account Access, Data & Tracking

Client will provide Agency with necessary access to Google Ads, Google Analytics, and any landing page platforms within five (5) business days of Effective Date. Agency will implement conversion tracking as agreed; Client authorizes Agency to place tags and pixels on Client properties.

Responsibility for Account Access Provided

Intellectual Property & License

Client retains all rights in Client-owned trademarks, logos, and materials provided to Agency. Agency grants Client a non-exclusive, worldwide license to use creative assets produced under this Agreement upon full payment of all sums due, unless otherwise agreed in writing. Agency may retain copies for archival and promotional use subject to Client confidentiality provisions.

License Duration (if different than term) Territory

Compliance & Advertising Policies

All advertisements and landing pages must comply with applicable laws, advertising standards, Google Ads policies, and truth-in-advertising requirements. Client certifies that all claims and statements provided to Agency are truthful, substantiated, and permissible. Agency will not approve or run ads containing prohibited claims; Agency may pause campaigns if legal risk is identified.

Client represents and warrants that any claims or endorsements used in ads are supported by adequate substantiation and that Client will promptly respond to requests for documentation. Client agrees to indemnify Agency for liability arising from Client-provided claims.

FTC / Disclosure Compliance

Client and Agency shall ensure any paid promotional content includes clear and conspicuous disclosures where required. Client confirms it will not instruct Agency to omit required disclosures. Confirmation that Client accepts responsibility for disclosures: Yes

Exclusivity

Client grants Agency the following exclusivity (if any): Agency is exclusive for paid search on agreed keywords. If exclusivity selected, specify scope and duration below.

Termination & Kill Fee

This Agreement shall continue for the term specified by the parties and may be terminated by either party upon prior written notice. Termination shall not relieve Client of payment for Services performed and media spent prior to termination.

Notice period for termination: days.

Kill Fee (if terminated before completion)

Client responsible for unrecoverable third-party costs and confirmed media spend up to the date of termination: Yes

Confidentiality

Each party shall keep confidential all non-public information disclosed in connection with this Agreement and shall not use such information except to perform obligations hereunder. Confidential information excludes information that is public or was already known by the receiving party. Obligations continue for two (2) years after termination unless otherwise required by law.

Representations, Indemnification & Liability

Each party represents that it has authority to enter this Agreement. Client indemnifies Agency against claims arising from Client materials, claims, or instructions that violate law or third-party rights. Agency indemnifies Client for Agency's gross negligence or willful misconduct.

Limitation of liability: Except for indemnification obligations or willful misconduct, each party's aggregate liability for direct damages shall not exceed the total fees paid to Agency under this Agreement in the six (6) months preceding the claim. Specify alternate liability cap if different:

Governing Law & Disputes

This Agreement shall be governed by the laws of the state of without regard to conflict of laws principles. The parties agree to attempt mediation prior to initiating any litigation or arbitration; venue for disputes is .

Notices

All notices shall be in writing and delivered to the addresses listed above or to such other address as either party may designate by notice. Notices are effective on receipt.

Notice Contact for Client Notice Contact for Agency

Miscellaneous

This Agreement constitutes the entire agreement between the parties with respect to the subject matter and supersedes all prior agreements. Amendments must be in writing and signed by both parties. If any provision is held invalid, the remainder shall remain in effect.

Client / Brand:

By:

Date:

Agency / Provider:

By:

Date:

What the Marketing Google Ads Service Agreement Covers

A Marketing Google Ads Service Agreement is a written contract that sets the scope, deliverables, payment terms, data access, performance metrics, and legal protections between an advertiser (client) and a marketing provider managing Google Ads. It defines campaign objectives, budget responsibilities, account access and ownership, reporting cadence, IP and creative rights, confidentiality, term and termination conditions, and dispute resolution. The agreement clarifies who controls billing, which platform accounts are used, how conversions and tracking are implemented, and what remedies apply if either party fails to meet obligations or pay invoices.

Why a Written Service Agreement Matters

A clear agreement reduces misunderstandings about budget, access, performance expectations, and liability. It protects both parties by assigning responsibilities for ad spend, data handling, account access, optimization authority, and termination rights while preserving options for dispute resolution and limitation of damages.

Who Typically Uses This Agreement

This agreement is used by businesses hiring agencies or contractors to manage Google Ads campaigns and by agencies documenting client obligations and permissions.

Small and mid-market businesses looking to outsource campaign management and reporting with defined budgets and KPIs.
Marketing agencies and consultants formalizing deliverables, billing arrangements, ad account access, and IP ownership.
In-house marketing teams using vendors for specialized services such as tagging, performance creative, or bidding strategy.

Use this agreement whenever a third party will run paid search campaigns, handle billing, or have administrative access to ad accounts.

Core Sections to Include in a Professional Agreement

A professional Marketing Google Ads Service Agreement groups essential terms so responsibilities and remedies are clear for both client and provider.

Scope

Precisely describe services (campaign setup, creative, bidding, optimization, reporting), deliverables, and any excluded tasks to avoid scope creep and billing disputes.

Budget & Billing

State who pays Google, whether the agency bills media spend or the client pays platform invoices directly, invoicing cadence, late fees, and reimbursement procedures.

Account Access

Specify required access levels, account ownership, admin transfers on termination, and permission to add tracking tags or connect analytics.

Performance Metrics

Define KPIs, reporting frequency, attribution method, and whether performance guarantees exist; avoid vague promises like 'reasonable results.'

Intellectual Property

Clarify ownership of creative, tracking codes, and data exports; include license grants for use of client assets and post-termination transfer terms.

Legal Terms

Include indemnification, limitation of liability, confidentiality, data protection, governing law, dispute resolution, termination rights, and change-order procedures.

Essential Information and Fields to Collect

Client Name: Full legal entity name

Billing Address: Street, city, state, ZIP

Google Account: Advertiser account ID

Payment Terms: Net terms and fees

Term Dates: Start and end dates

Authorized Signer: Name and title

Step-by-Step: Filling Out the Agreement

Complete the agreement in logical order to reduce revision cycles: identify parties, set scope, define budget, and confirm access and signatures.

01

Identify parties: Enter legal names and addresses for client and provider.
02

Detail services: Describe campaigns, deliverables, and exclusions.
03

Set financials: Specify budgets, fees, invoicing dates, and payment terms.
04

Sign and date: Collect signatures and effective date in MM/DD/YYYY.

Configuring an Online Workflow for the Agreement

Set up a digital signing workflow to streamline approvals, preserve audit trails, and automate reminders.

Field	Configuration
Signature Field Placement	Assign signer roles and required signature fields.
Authentication Level	Choose email or SMS code verification.
Conditional Clauses	Show or hide annexes based on selected options.
Reminder Schedule	Set automatic reminders and expiry rules.

Delivery Channels and eSignature Considerations

Choose distribution channels and authentication that match the sensitivity of campaign data and budget authority.

Email Delivery: Standard for signatures and notifications
Secure Link: Provides guest signing without account creation
API Integration: Used for automated contract issuance

Ensure chosen platform supports audit trails, secure storage, and any required signer authentication for regulatory or corporate policies.

Where to Send or Submit the Completed Agreement

Decide an authoritative destination for signed copies and backups so both parties can retrieve executed versions quickly.

Agency Records: Agency retains a signed copy in its contract repository.
Client Archive: Client saves to internal document management system.
Cloud Storage: Upload to Google Drive or secure cloud folder.
eSignature Vault: Signed PDF with audit trail stored by eSign provider.

Typical Timelines and Deadlines to Track

Track key dates to ensure campaigns launch on time and billing aligns with ad platform charges and reporting cycles.

Effective Date:

MM/DD/YYYY; the agreement begins on this date

Campaign Start Date:

When live ads should begin serving

Invoice Due Date:

Payment terms, e.g., Net 30 from invoice date

Reporting Delivery:

Monthly or weekly performance reports due

Renewal Notice:

Notice period required before auto-renewal

Key Project Milestones from Signature to Optimization

A simple milestone timeline helps coordinate onboarding, tracking setup, launch, and ongoing optimization reviews.

01

Proposal Signed

Agreement executed and initial invoice issued

02

Onboarding

Client grants account access and shares assets

03

Campaign Launch

Ads go live and tracking begins

04

Monthly Review

Performance analysis and optimization plan delivered

Common Mistakes to Avoid

Unclear billing terms where the agency is billed for media spend but the client expects direct Google invoicing, causing delayed payments and disputed charges.
Missing account ownership language that leaves the advertiser unable to recover ad accounts or assets if the provider terminates service.
Vague performance promises such as guaranteed placements or volumes without definable KPIs and measurement windows, leading to unmet expectations.
Failure to specify tracking and attribution methods which results in inconsistent reporting and disputes over conversion credit and billing adjustments.

Penalties and Risks of an Incorrect or Incomplete Agreement

Payment Default: Late fees and collections

Account Loss: Access disputes and recovery costs

Data Privacy Fines: Regulatory penalties possible

IP Disputes: Copyright or ownership claims

Performance Claims: Client remedies or refunds

Operational Delays: Launch postponements and missed windows

Who Can Sign on Behalf of Each Party

Company CEO

An authorized officer such as the CEO, president, or CFO can sign for the client when the document commits the company to budgets and payment obligations. Confirm signatory authority in corporate resolution or similar record.

Agency Director

An agency owner, managing director, or account director may sign on the provider side to accept scope, indemnities, and deliverable obligations. Use clear title lines to avoid disputes over authority.

Real-World Examples of How Providers Use This Agreement

These examples show how organizations adapt the agreement for remote signing, account transfers, and integrated reporting.

Martin Properties

Martin Properties streamlined remote closings with online signatures and secure storage

Mobile and offline signing enabled faster turnaround
Tim Martin said the process allowed compliant, mobile execution and reduced in-person steps while keeping full security and audit trails for every executed form.

Tech Data

Tech Data used integrated signing and NetSuite workflows to speed contract execution

API-driven templates reduced manual entry
Bob Dutkowsky noted improved internal and external customer service while increasing speed to revenue using integrated eSignature workflows.

eSignature Pricing and Feature Comparison for Executing This Agreement

Comparison of typical vendor starting prices and key features to consider when selecting an eSignature provider for contracts and campaign approvals.

	signNow	DocuSign	Adobe Sign	PandaDoc	HelloSign
Starting Price	$8/user/mo	$15/user/mo	$14/user/mo	$19/user/mo	$15/user/mo
Free Trial	7-day free trial	Varies	Varies	Varies	Varies
Bulk Send	Yes	Yes	Yes	Yes	No
Audit Trail	Yes	Yes	Yes	Yes	Yes
HIPAA Compliant	Yes	Yes	Yes	No	No
Envelope Cap	No cap	100 envelopes/user/year	Varies	Varies	Varies

Frequently Asked Questions About This Agreement

Common questions about signing, notarization, account access, and contract changes for Marketing Google Ads Service Agreements.

Need help? Contact support

Is an e-signature legally binding?
Yes. Under the federal ESIGN Act (15 U.S.C. ch. 96) and state UETA provisions, electronic signatures generally have the same legal effect as handwritten signatures, subject to statutory exceptions for certain documents.
Do I need a notarized agreement?
Not typically. Service agreements usually do not require notarization, but specific corporate or grant conditions might. Notarization or RON may be used for extra authentication when required by third parties.
How should account access be granted?
Grant the minimum access level needed (e.g., admin or manager), document access procedures in the agreement, and require transfer of ownership or admin rights on termination to avoid account lockout issues.
What if campaign budgets change?
Define change-order procedures and approval paths in the agreement, including how additional budgets are authorized, invoiced, and reconciled with ad platform charges.
How do I revoke or cancel the agreement?
Follow the termination section: provide required notice, settle outstanding invoices, and arrange for account transfers. Check any early termination fees or wind-down obligations.
How should executed agreements be stored?
Keep signed copies in secure, access-controlled storage with an audit trail. Retain according to tax and regulatory retention rules and the agreement's own record retention clause.

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