Marketing Google Search Template

MARKETING GOOGLE SEARCH TEMPLATE

This Marketing Google Search Template sets forth the terms under which Brand/Client and Agency/Creator will plan, execute, and manage paid search activity on the Google Search network for the Campaign described below. Brand/Client: . Agency/Creator: . Effective Date: .

1. Campaign Identification

Campaign Objective: . Primary Target Audience: .

2. Scope of Services and Deliverables

Agency will develop, implement, and manage paid-search components as described. Core deliverables and schedules are:

Number of Ad Variations: . Keyword Sets (by theme): . Delivery Deadlines: .

3. Budget, Fees and Payment

Payment Schedule: . Invoices issued will be payable within days of receipt.

4. Bidding, Optimization & KPIs

Bidding Strategy (e.g., manual CPC, target CPA, maximize conversions): . Target KPI(s):

5. Tracking, Data Access & Reporting

Reporting Frequency: . Access Needed: .

6. Usage Rights, Ownership and Data

All creative assets produced by Agency specifically for the Campaign shall be owned as follows: Creative copy and ad text shall be licensed to Brand on a non-exclusive, worldwide basis for the Campaign term; custom creative design and source files shall be owned by unless otherwise agreed in writing.

7. FTC Disclosure & Advertising Compliance

Parties acknowledge that all paid search advertisements must comply with applicable advertising standards and disclosure obligations. Agency will include required disclosures where material connections must be disclosed and will not make deceptive claims. Brand retains responsibility for the lawfulness and accuracy of product claims appearing in any ad creative.

8. Exclusivity

Exclusivity: Brand and Agency may agree to exclusivity restrictions for the Campaign. Check applicable box(es): No exclusivity. Category exclusivity. If category exclusivity selected, describe scope and term:

9. Termination and Kill Fee

Either party may terminate this Agreement upon days' written notice. If Brand terminates without cause prior to campaign launch after Agency has performed work, Brand will pay a kill fee equal to of fees incurred plus non-recoverable expenses.

10. Intellectual Property, Indemnity & Liability

Each party represents that it has the rights to permit the uses contemplated. Brand will indemnify Agency for claims arising from Brand-supplied materials or claims regarding the product or offering. Agency will indemnify Brand for claims arising from Agency's negligent execution of campaigns. Neither party will be liable for indirect, special or consequential damages. Aggregate direct liability shall not exceed the fees paid to Agency for the Campaign.

11. Confidentiality & Data Protection

Parties will maintain confidential information in confidence and only use it for Campaign purposes. Agency will implement commercially reasonable technical and organizational measures to protect personal data and will not share account credentials without Brand consent. On termination, Agency will return or destroy Brand confidential information as instructed.

12. Change Orders and Modifications

Material changes to scope, budget, or timing will be documented in a written Change Order signed by both parties. Agency is not obligated to implement out-of-scope work until a signed Change Order and any required payment are received.

13. Governing Law and Notices

This Agreement will be governed by the laws of the jurisdiction specified by Brand: . Formal notices shall be sent to the addresses below.

14. Acceptance

By signing below, the undersigned represent and warrant they are authorized to bind their respective parties and that they accept and agree to the terms of this Marketing Google Search Template.

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