How do I grant ad account access?

Add the agency user to LinkedIn Campaign Manager with the required role (account manager or advertiser). Confirm Campaign Manager ID and send a role invitation so the agency can create and manage campaigns.

Can the brief be signed electronically?

Yes. Electronic signatures are valid under the ESIGN Act (15 U.S.C. §7001) and UETA where adopted; ensure the signer demonstrates intent, consents to electronic records, attribution is clear, and the record is retained.

What if creatives arrive late?

Late assets typically delay launch and can shift budget pacing. Document deadlines in the brief and include an approval window to allow remediation without unexpected overspend.

Who can legally sign on behalf of the client?

An authorized corporate officer or person with written delegation may sign. Verify signatory authority in the brief to reduce later disputes over contract validity.

Is notarization required for this brief?

Most marketing service briefs do not require notarization. Notarization or RON is only needed if specified by internal procurement rules or if the brief will be recorded with an external registry.

What to do if tracking fails after launch?

Pause budget if necessary, preserve logs, and run diagnostics on pixels, UTM parameters, and server-side events. Document the incident and remediation steps in the campaign change log.

Electronic Signature
Templates
Marketing
Marketing LinkedIn Ads Services

Marketing LinkedIn Ads Services

This template is fully customizable. Edit the text, fill out the fields, and send it for signature. Give it a try!

Marketing LinkedIn Ads Services Agreement

This Marketing LinkedIn Ads Services Agreement ("Agreement") is entered into by and between Brand/Client Name: and Agency/Service Provider Name: .

Effective Date: · Agreement Term Start: · Agreement Term End:

1. Engagement and Scope

Agency will provide planning, creation, execution, optimization and reporting of paid advertising campaigns on the LinkedIn platform for the Campaign described below. Services shall include the deliverables, timelines and approvals specified in this Agreement.

Campaign Name Campaign Objectives Target Audience and Targeting Parameters

Primary Channels: LinkedIn Ads (Sponsored Content, Message Ads, Text Ads). Additional channels (if any):

2. Deliverables & Schedule

Agency will produce the following deliverables. Deadlines are measured from Effective Date unless otherwise noted.

Deliverable 1 — Description

Format: · Quantity: · Due Date:

Deliverable 2 — Description

Format: · Quantity: · Due Date:

Additional Deliverables / Milestones

3. Compensation & Media Spend

Client agrees to pay Agency for services and media as set forth below. Fees are exclusive of applicable taxes unless otherwise stated.

Agency Service Fee Planned LinkedIn Media Budget

Payment Schedule:

Invoicing Address or Billing Contact

Late payment interest: . Client is responsible for reimbursing pre-approved out-of-pocket expenses.

4. Ad Account Access & Media Billing

Agency requires access to Client's LinkedIn advertising account to create and manage ads. Client grants administrative or advertising access as required. Indicate account approach:

Agency will manage media spend through Client's ad account.
Agency will invoice Client for media spend and remit to LinkedIn on Client's behalf.
Ad Account ID / Billing Reference:

5. Usage Rights & Intellectual Property

Subject to Client's payment of all fees, Agency grants Client a non-exclusive, non-transferable license to use campaign creative and ad copy for the Campaign in the Territory and for the Term set forth below. Agency retains ownership of Agency pre-existing materials and generic templates.

Territory License Duration

Client grants Agency a limited license to use Client marks and materials solely for performance of the Services. Neither party shall use the other's marks outside the scope of this Agreement without prior written consent.

6. Exclusivity

Client agrees to grant Agency exclusivity for LinkedIn advertising within the product/category specified below for the exclusivity period.

Exclusivity Category / Scope

Exclusivity Period (days from Effective Date):

7. FTC Disclosure & Advertising Compliance

Both parties shall comply with applicable advertising laws, platform policies and influencer disclosure requirements. Sponsored content shall be clearly disclosed in accordance with applicable guidance. Client and Agency will cooperate to include required disclosure language in ads where applicable.

Agency represents that ads will comply with LinkedIn advertising policies to the best of its knowledge. Client represents that all claims, images, and trademarks provided to Agency are authorized for use and not misleading.

Client acknowledges responsibility for final approval of disclosure language and affiliate/paid partnership labeling.

8. Reporting, KPIs & Optimization

Agency will provide performance reports at the frequency below and will perform ongoing optimization in accordance with the agreed KPIs.

Reporting Frequency Primary KPIs

9. Confidentiality

Each party will keep confidential all Confidential Information disclosed by the other party and will not use such information except to perform obligations under this Agreement. Confidential Information excludes information that is publicly known, independently developed, or rightfully received from a third party.

10. Termination

Either party may terminate this Agreement for material breach if the breaching party fails to cure within the notice period below. Upon termination, Client will pay for all services performed and non-cancelable commitments incurred through the effective date of termination.

Cure Notice Period (days): · Kill Fee on Termination:

11. Indemnification & Liability

Each party shall indemnify and hold the other harmless from third-party claims arising from the indemnifying party's breach of representations, misuse of materials, or violation of law. Agency's total liability for direct damages shall be limited to the total fees paid to Agency under this Agreement in the prior three (3) months. Neither party shall be liable for consequential damages.

12. Warranties & Representations

Each party represents that it has the authority to enter this Agreement. Agency warrants that services will be performed in a professional manner consistent with industry standards, but does not warrant specific results or levels of performance from paid advertising.

13. Governing Law & Dispute Resolution

This Agreement shall be governed by the laws of the state selected below without regard to conflict of laws principles. Parties shall first attempt to resolve disputes in good faith through negotiation; if unresolved, disputes shall be resolved through binding arbitration unless otherwise agreed in writing.

Governing State

14. Notices

Client Notice Address Agency Notice Address

15. Miscellaneous

This Agreement, together with any attachments and statements of work executed under it, constitutes the entire agreement between the parties and supersedes prior proposals. Amendments must be in writing signed by both parties.

Additional Terms or Special Instructions

Brand / Client

Printed Name:

By:

Date:

Agency / Service Provider

Printed Name:

By:

Date:

What Marketing LinkedIn Ads Services covers

Marketing LinkedIn Ads Services is a written service scope and campaign brief used to define objectives, targeting, creatives, budget, measurement, and delivery responsibilities for paid LinkedIn campaigns. It typically functions as a short statement of work (SOW) or addendum to a master services agreement and documents campaign milestones, billing terms, required account access, asset handoffs, and reporting expectations to reduce ambiguity between advertiser and agency.

Why a formal LinkedIn Ads Services document matters

A concise services brief aligns stakeholders on goals, measurable KPIs, and budget controls; clarifying these elements reduces miscommunication, avoids overspend, and creates an auditable record of approvals and changes for later reconciliation.

Who typically completes or signs this services brief

The document is used by teams or vendors who plan, approve, or manage LinkedIn advertising campaigns.

Marketing agencies and consultants responsible for campaign setup, targeting, and optimization.
In-house marketing teams that procure paid media services or document internal campaign requirements.
Small and medium-sized businesses that retain external vendors and need clear billing and deliverable terms.

Use the brief to ensure signatory authority, technical access, and billing responsibility are explicit before campaign launch.

Core components of a professional LinkedIn Ads Services brief

A professional brief groups campaign details into consistent sections so reviewers can approve quickly and operations can execute accurately.

Scope of Work

Describe campaign types, channels (LinkedIn Sponsored Content, Message Ads), deliverables, and exclusions to set mutual expectations and limit scope creep.

Objectives & KPIs

Specify primary objective (lead generation, brand awareness), KPIs (CPL, CTR, impressions), target thresholds, and success measurement windows for transparent evaluation.

Targeting

List geo, company size, industries, job titles, seniority, matched audiences and exclusion rules so setup matches approved audience definitions.

Creative & Assets

Provide required ad copy, headlines, images, video specs, landing pages, and approval deadlines with file naming conventions to prevent misconfigurations.

Budget & Billing

State total budget, pacing method (daily or lifetime), billing party, invoicing cadence, and payment terms to control spend and collections.

Reporting & Optimization

Define reporting frequency, required metrics, attribution model, and change-control process for budget or targeting adjustments.

Step-by-step: completing and approving a LinkedIn Ads brief

Follow these steps in order to collect approvals, grant platform access, deliver creative assets, and launch the campaign on schedule.

01

Draft SOW: Populate objectives, budgets, targeting, creatives, and timelines.
02

Internal Review: Marketing and finance review scope, billing, and KPIs for compliance.
03

Signatory Approval: Authorized representative signs and dates the brief.
04

Operational Setup: Grant ad account access, upload creatives, and configure tracking.

Typical campaign workflow settings to configure

Use consistent workflow settings so operations can implement campaigns without repeated clarifications.

Field	Configuration
Campaign Objective	Lead Gen \| Website Visits \| Brand Awareness
Targeting Parameters	Location, Company Size, Job Title, Seniority
Budgeting	Daily or Lifetime; currency specified
Reporting Cadence	Weekly summary and monthly deep-dive

How campaign authorization and delivery typically flow

A simple authorization flow reduces setup time and limits errors; these are the operational handoffs to expect.

Issue Brief: Client shares completed brief and asset checklist.
Grant Access: Add agency to Campaign Manager or share billing token.
Approve Creatives: Client reviews final ads and landing pages.
Launch Campaign: Agency schedules campaign and begins monitoring.

Technical and platform requirements

Confirm platform credentials, file formats, and integrations before sending assets.

Ad Account Access: Campaign Manager ID and admin or advertiser-level access
Asset Formats: PNG/JPG for images, MP4 for video, HTML landing pages
Integrations: Analytics and CRM connectors (Salesforce, Google Analytics)

Verify integrations and test tracking pixels before launch to ensure accurate measurement and billing reconciliation.

Key dates and typical timing expectations

Establish these deadlines up front to allow creative production, tracking setup, and approval cycles without delaying launch.

Creative Submission Deadline:

At least 7 business days before launch

Tracking Setup Complete:

3 business days before launch

Contract Signed:

Before any campaign spend

Billing Cycle:

Net 30 typical; specify otherwise

Reporting Delivery:

Weekly summary and monthly report

Common risks and potential consequences

Budget Overrun: Overspend from misconfigured pacing

Incorrect Targeting: Wasted impressions and low-quality leads

Noncompliance: Violates platform policies or regulations

Data Loss: Missing tracking causes attribution gaps

Billing Disputes: Delayed payments or chargebacks

Contract Breach: Termination, damages, or indemnity claims

Security and compliance considerations for the brief

Encryption: TLS 1.2/1.3 in transit; AES-256 at rest

Audit Trail: Detailed signing history and timestamps

HIPAA: BAA required for protected health information

21 CFR Part 11: Available for regulated FDA records

SOC 2: SOC 2 Type II certification available

Accessibility: WCAG 2.0 Level AA support

eSignature pricing and feature comparison for signing the brief

Comparison of starting prices and common enterprise features for eSignature vendors; signNow is listed first per table convention.

	signNow	DocuSign	Adobe Sign	PandaDoc	HelloSign
Starting Price	$8/user/mo	$15/user/mo	$14/user/mo	$19/user/mo	$15/user/mo
Free Trial	7-day free trial	Varies	Varies	Varies	Varies
Bulk Send	Yes	Yes	Yes	Yes	No
Audit Trail	Yes	Yes	Yes	Yes	Yes
HIPAA Compliant	Yes	Yes	Yes	No	No
Envelope Cap	No cap	100 envelopes/user/year	Varies	Varies	Varies

Frequently asked questions and troubleshooting

Answers address common setup issues, signature validity, and practical steps when approvals or platform access fail.

Need help? Contact support

How do I grant ad account access?
Add the agency user to LinkedIn Campaign Manager with the required role (account manager or advertiser). Confirm Campaign Manager ID and send a role invitation so the agency can create and manage campaigns.
Can the brief be signed electronically?
Yes. Electronic signatures are valid under the ESIGN Act (15 U.S.C. §7001) and UETA where adopted; ensure the signer demonstrates intent, consents to electronic records, attribution is clear, and the record is retained.
What if creatives arrive late?
Late assets typically delay launch and can shift budget pacing. Document deadlines in the brief and include an approval window to allow remediation without unexpected overspend.
Who can legally sign on behalf of the client?
An authorized corporate officer or person with written delegation may sign. Verify signatory authority in the brief to reduce later disputes over contract validity.
Is notarization required for this brief?
Most marketing service briefs do not require notarization. Notarization or RON is only needed if specified by internal procurement rules or if the brief will be recorded with an external registry.
What to do if tracking fails after launch?
Pause budget if necessary, preserve logs, and run diagnostics on pixels, UTM parameters, and server-side events. Document the incident and remediation steps in the campaign change log.

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