Artwork Specs
Specify file formats (vector preferred, e.g., AI, EPS, SVG), color values (Pantone and CMYK), minimum clearspace, and permissible color variants to ensure accurate reproduction.
A clear signage authorization protects brand integrity, sets installation responsibilities, and documents consent for use of trademarked assets. It reduces permit delays, clarifies cost allocation, and provides evidence of agreed specifications should disputes, municipal inspections, or warranty issues arise.
The document is completed by brand managers, facilities or real estate teams, external sign vendors, and property owners to confirm technical and legal approval before production.
Clear role definition in the form speeds approvals and ensures the correct signatory executes permissions and accepts installation responsibilities.
Specify file formats (vector preferred, e.g., AI, EPS, SVG), color values (Pantone and CMYK), minimum clearspace, and permissible color variants to ensure accurate reproduction.
List exact sign dimensions, sightlines, mounting height, and any maximum size limits so fabricators can propose materials, framing, and attachment methods that meet code and brand rules.
Indicate approved substrates, face materials, lighting types, and weatherproofing standards to align aesthetics with durability and municipal requirements.
Define license scope (temporary vs permanent), territory, duration, transferability, and whether this approval permits multiple installations or a single placement.
Allocate duties for permits, insurance, inspections, installation, maintenance, and indemnity so each party understands cost and liability.
Include named signatories, titles, dates, and any notarization or witness blocks required by property rules or company policy to validate the authorization.
| Field | Configuration |
|---|---|
| Signer Order | Sequential routing: brand → property → installer |
| Authentication | Email + optional SMS code for stronger identity |
| Attachments | Require logo vector files and proof images |
| Final Delivery | Automatically email PDFs and audit trail to all parties |
Choose a platform that supports secure attachments, an audit trail, and appropriate signer authentication for your risk level.
Allow 3–7 business days for brand and property sign-off
Allow 2–8 weeks for local sign permit review
Fabrication and mount often take 2–6 weeks
Allow 1–3 business days for in-person or RON sessions
Longer lead times in peak construction months
Requester provides artwork and site details to brand team.
Brand manager approves artwork, color, and placement.
Submit approved specs to local permitting authority.
Vendor fabricates, installs, and provides completion proof.
| Criteria | Marketing Logo Signage | Trademark License |
|---|---|---|
| Primary purpose | authorize logo use | grant trademark rights |
| Legal effect | operational permission | transfer or license of rights |
| Typical signers | brand manager, property owner | trademark owner, licensee |
| Required filings | no formal filing | possible trademark recordation |
| signNow | DocuSign | Adobe Sign | PandaDoc | HelloSign | |
|---|---|---|---|---|---|
| Starting Price | $8/user/mo | $15/user/mo | $14/user/mo | $19/user/mo | $15/user/mo |
| Free Trial | 7-day free trial | Varies | Varies | Varies | Varies |
| Bulk Send | Yes | Yes | Yes | Yes | No |
| Audit Trail | Yes | Yes | Yes | Yes | Yes |
| HIPAA Compliant | Yes | Yes | Yes | No | No |