Marketing Loyalty Renewal Form

MARKETING LOYALTY RENEWAL FORM

This Marketing Loyalty Renewal Form documents the renewal of an existing loyalty marketing program between the parties identified below and sets forth renewed term, scope, compensation, deliverables, usage rights, reporting, and termination provisions. Client Name: Agency Name:

Contact & Administrative Information

Renewal Term

Renewal Effective Date:   Renewal Expiration Date:

Renewal Term: The parties agree to renew the existing loyalty program for the term specified above unless earlier terminated in accordance with the Termination provision herein.

Program & Campaign Description

Email Social Media Paid Media In-Store/POS Other:

Loyalty Program Details

Deliverables & Schedule

List of deliverables, formats, counts, and contractual deadlines. Attachments described here become part of this renewal.

Compensation & Payment

Late Payment: Client will pay interest on overdue amounts at the lesser of 1.5% per month or the maximum amount allowed by law.

Usage Rights & Intellectual Property

License Grant: Agency grants Client a non-exclusive, worldwide license to use deliverables solely for the purposes set forth in this form and during the term specified unless otherwise agreed in writing. Unless otherwise stated, Agency retains all underlying copyrights and moral rights to created materials.

Exclusivity & Conflicts

Exclusivity: The parties agree that during the renewal term the Agency will . Any exclusivity fee or carve-outs must be expressly defined in writing.

Reporting, Metrics & KPIs

FTC Disclosure Compliance

For any promotional activity that involves endorsements, paid placements, or influencer participation, the parties agree to comply with applicable consumer protection laws and to ensure clear and conspicuous disclosures of material connections between brand and endorsers. Client acknowledges that Agency will require disclosure language for applicable posts and communications.

Compliance Acknowledgement: Client and Agency confirm they will comply with applicable disclosure requirements and retain records demonstrating compliance.

Termination & Kill Fee

Termination for Convenience: Either party may terminate this renewal on not less than days' written notice. Termination for Cause: Either party may terminate immediately for material breach if the breaching party fails to cure within 15 days of written notice.

Confidentiality, Warranties & Indemnity

Confidentiality: Each party will protect the other's confidential information using the same standard of care it uses for its own confidential information and shall not disclose such information except as required by law.

Warranties: Each party warrants authority to enter this renewal and that deliverables will be original and not infringe third-party rights. Agency warrants that it will obtain necessary permissions for third-party materials.

Indemnity: Each party agrees to indemnify and hold harmless the other for losses resulting from breach of representations, claims of intellectual property infringement, or violations of law arising from that party's acts or omissions.

Limitation of Liability: Except for willful misconduct or indemnifiable third-party claims, neither party shall be liable for consequential, incidental, or punitive damages; aggregate liability shall not exceed the total fees paid under this renewal during the preceding twelve months.

Miscellaneous

Entire Agreement: This renewal, together with all schedules and attachments, constitutes the entire agreement between the parties with respect to the renewed services and supersedes prior inconsistent agreements. Any amendment must be in writing and signed by authorized representatives of both parties.

Acknowledgment

By signing below, the signatories represent and warrant that they are authorized to bind their respective parties to the terms of this Marketing Loyalty Renewal Form.

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