Can the Add On be signed electronically?

Yes. Electronic signatures are enforceable under the ESIGN Act and state UETA statutes when intent, consent, attribution, and retention are present. Verify consumer disclosures when required by 15 U.S.C. ch. 96.

Do I need a notary or witnesses?

Most commercial addenda do not require notarization. If a state or specific clause requires notarization, follow local rules; avoid assumptions and confirm with counsel.

What if campaign budget changes after signing?

Document scope changes via a written amendment signed by authorized representatives. Track approvals and updated budgets to avoid invoicing disputes and audit issues.

How should I store executed add ons?

Store original executed copies with audit trails for the recommended retention period, ensure secure access controls, and keep copies in finance and operations records for reconciliations.

Is a HIPAA addendum required for healthcare ads?

If the advertising workflow involves protected health information, include a Business Associate Agreement and HIPAA privacy terms. Absent PHI, a standard confidentiality clause may suffice.

What if a signer disputes their electronic signature?

Preserve the audit trail, authentication logs, and consent disclosure. Electronic records showing intent, attribution, and retention support enforceability under ESIGN and state e‑signature law.

Electronic Signature
Templates
Marketing
Marketing Paid Ads Add On

Marketing Paid Ads Add On

This template is fully customizable. Edit the text, fill out the fields, and send it for signature. Give it a try!

MARKETING PAID ADS ADD ON

This Marketing Paid Ads Add On ("Add On") amends and supplements the Marketing Services Agreement or Master Services Agreement (the "Agreement") by and between:

Parties and Effective Date

Client Name:

Client Address

Agency/Creator Name:

Agency Address

Effective Date of Add On:

Campaign Summary

Campaign Name Campaign Objectives Primary Target Audience Channels / Platforms (select all that apply)

Facebook Instagram Google Ads TikTok LinkedIn Programmatic Other:

Deliverables & Creative

Deliverables (ad types, creative formats, counts):

Delivery Schedule / Milestones

Paid Media & Budget

Total Media Budget (ad spend): $

Who will be billed for media spend: Agency invoices Client for media spend Client pays platforms directly (via card or billing account)

Billing & Reconciliation Terms for Media Spend

Platform Accounts & Access: Agency granted access to ad accounts and analytics via credentials or agency access. Agency will only use accounts for campaign activities and will not export billing information without written consent.

Compensation & Payment

Agency Fee (management / service fee): $

Payment Schedule

Payment Terms: invoices due within days of invoice date. Late payments accrue interest at .

Performance, Reporting & Optimization

Reporting Frequency & Metrics Performance Benchmarks

Optimization: Agency will implement iterative optimization within agreed KPIs. Client approvals required for material targeting, creative or budget shifts exceeding % of line item budget.

Usage Rights & Intellectual Property

Ownership: Unless otherwise agreed in writing, Client retains ownership of pre-existing brand assets. Agency retains ownership of templates, processes and non-client-specific tooling. Client is granted a limited, non-exclusive, royalty-free license to use campaign creatives for the term of this Add On.

License Term (duration) Territory

FTC Disclosure & Compliance

Both parties shall comply with applicable advertising laws and platform policies. Where endorsements or sponsored content are created, the parties agree that required disclosures will be clear, conspicuous and compliant with applicable advertising disclosure standards.

Client acknowledges and confirms the following: Client will provide any required disclosure language and approve disclosures prior to live deployment Agency will include standard disclosure language in creative where required and document placement in the campaign record Disclosure Language (if preapproved)

Exclusivity & Non-Compete

Exclusivity: Client grants Agency exclusivity for paid ads in the agreed categories Non-exclusive (Agency may work with other brands)

If exclusive, describe limitations

Termination & Kill Fee

Termination: Either party may terminate this Add On for convenience upon days' prior written notice. Termination for material breach is immediate if breach is not cured within days after written notice.

Kill Fee: If Client terminates for convenience prior to campaign start or without cause mid-flight, Client shall pay a kill fee equal to $ or the non-refundable portion of fees reasonably incurred by Agency, whichever is greater.

Confidentiality, Indemnity & Liability

Confidentiality: Each party will maintain the other's confidential information in confidence and may use it only to perform under this Add On, consistent with the Confidentiality provisions of the Agreement.

Indemnification: Each party will indemnify, defend, and hold the other harmless from third-party claims arising from its breach of representations, negligence, willful misconduct, or misappropriation of third-party IP in connection with campaign materials.

Limitation of Liability: Except for willful misconduct or gross negligence, neither party's liability shall exceed the total fees paid or payable under this Add On during the six (6) month period preceding the claim.

Representations & Warranties

Client represents that it owns or has licensed all rights in any materials provided to Agency for use in ads and that such materials do not infringe third-party rights. Agency represents that it will comply with platform policies and applicable laws in performing paid media services.

Miscellaneous

Integration: This Add On, together with the Agreement, constitutes the entire agreement between the parties with respect to the subject matter hereof and supersedes prior understandings as to paid media services only.

Additional Terms or Special Instructions

Client (Brand) Printed Name:

By:

Date:

Title:

Agency (Creator) Printed Name:

By:

Date:

Title:

What the Marketing Paid Ads Add On Is and when it’s used

The Marketing Paid Ads Add On is a contractual addendum that documents the scope, budget, platforms, targeting parameters, performance metrics, payment terms, and approval workflow for paid advertising delivered by an agency, consultant, or vendor. It supplements a master services agreement or statement of work to specify campaign dates, creative deliverables, billing cadence, third‑party ad spend handling, and any platform‑specific requirements. In U.S. transactions the add on can be executed electronically under ESIGN and UETA provided required disclosures and consent are met; execution method affects attribution, retention, and audit trail requirements.

Why a formal Paid Ads Add On matters

A written addendum clarifies who controls ad spend, who owns creative assets and tracking data, and how performance is measured and paid. Clear terms reduce disputes about billing, targeting, and campaign changes and help demonstrate intent and attribution if executed electronically under ESIGN or state e‑signature law.

Typical organizations and roles that complete the Add On

The add on is used when paid media is attached to an existing services relationship and multiple parties need defined responsibilities before campaigns run.

Marketing agencies and media buyers managing paid search, social, or programmatic campaigns with client billing responsibilities.
In‑house marketing teams that purchase media through external platforms and need vendor commitments and approval workflows.
Freelance consultants or subcontractors delivering creative or campaign setup who require payment and IP ownership terms.

Use the add on to align legal, finance, creative, and media teams on scope, approvals, and timing before budgets are committed.

Who can sign on behalf of each party

Agency Executive

A named officer or an employee with delegated contracting authority should sign for the agency. Include title and evidence of signing authority to prevent disputes over acceptance of scope or spend.

Client Representative

A client signatory should be authorized to approve budgets and payments. For public companies, use a delegated procurement or marketing officer rather than an individual contributor to reduce later ratification issues.

Core elements to include in a professional Paid Ads Add On

A complete add on identifies responsibilities, money flows, performance targets, ownership of creative and data, compliance obligations, and any platform‑specific constraints.

Scope of Services

Describe campaign objectives, channels (search, social, display), targeting segments, and deliverables so both parties share a clear operational plan and acceptance criteria.

Budget and Payments

State gross media budget, agency fees, billing cadence, who pays platform invoices, and how reconciliations and passthrough costs are handled.

Platforms and Access

List ad platforms, account access responsibilities, credential handling, and any rules for credential transfer or post‑term access to campaign data.

KPIs and Reporting

Define measurable performance indicators, reporting frequency, attribution model, and the process for approving optimization changes.

Intellectual Property

Specify ownership or license of creative, tracking code, and analytics data, including permitted use after contract termination.

Compliance and Liability

Address privacy requirements, platform policy indemnities, limits on liability, and who is responsible for policy violations or regulatory notices.

Stepwise process to complete and sign the Add On

Follow these sequential steps to prepare, review, and finalize the add on so campaigns can start on schedule.

01

Prepare Draft: Populate scope, budget, platforms, and dates.
02

Internal Review: Legal and finance review fees and billing terms.
03

Client Approval: Obtain client signatory acceptance and confirm budget.
04

Execute: All parties sign and share executed copies with stakeholders.

How to configure an online workflow for the Add On

Standardize fields and signer order when building an electronic workflow to reduce errors and speed execution.

Field	Configuration
Signer Order	Set client approval before agency signature
Required Fields	Make budget, dates, and signature mandatory
Authentication	Use email + SMS code for higher assurance
Templates	Save as a template for repeat campaigns

Where to send completed Add On documents

Route the executed add on to specific teams so approvals, billing, and platform setup proceed without delay.

Client Legal: Retains signed copy for contract file
Agency Operations: Uses copy to set up campaign and billing
Finance/Accounts: Records budget and issues invoices
Ad Platform Admin: Receives account access instructions

Technical and platform considerations for eSigning and delivery

Ensure the workflow integrates with your systems and meets required security and access standards before distributing the add on for signature.

Integrations: Salesforce, Google Workspace, NetSuite
File Formats: PDF and DOCX supported
Access Control: SSO and role permissions

Time‑sensitive dates commonly required in the Add On

Include specific deadlines to align creative delivery, budget release, and reporting so campaigns launch and run without avoidable delay.

Campaign Start Date:

Date when ad serving must begin

Creative Submission Deadline:

When final assets are due to media teams

Initial Payment Due:

Date for first fee or media deposit

Reporting Cadence:

Weekly or monthly performance reports

Renewal Notice:

Lead time required to renew or cancel

Key milestones from negotiation to campaign launch

Track milestones to ensure signoff, funding, and platform setup occur in the right sequence and on schedule.

01

Negotiation Complete

Terms agreed and draft finalized

02

Budget Approved

Client signs off on media and fees

03

Platform Setup

Accounts provisioned and creatives uploaded

04

Campaign Go‑Live

Ads begin serving and monitoring starts

Common preparation mistakes to avoid

Vague budget language that omits whether media spend is pass‑through, causing double payment disputes and reconciliation headaches.
Missing access or credential transfer clauses that prevent post‑term data retrieval from ad platforms and ad accounts.
Undefined KPIs or attribution windows, which create ambiguity about performance success and payment triggers.
Insufficient privacy language or data handling terms for audience lists, cookie placement, or pixel use that may violate platform rules or state privacy laws.

Risks and potential consequences of errors in the Add On

Budget Overruns: Unexpected client disputes

Platform Sanctions: Account suspension risk

Privacy Violations: State law enforcement exposure

Tax Reporting Errors: Backup withholding triggers

Late Payments: Interest or collection costs

Signature Disputes: Challenges to enforceability

Real examples of executed agreements in related contexts

These short case examples show how executed agreements support campaign delivery and compliance across sectors.

Martin Properties

The interface is simple and easy‑to‑use for our team; more importantly, it is just as easy for our customers.

Agency used an addendum to define local market targeting and budget caps.
The executed addendum allowed the team to launch multiple listings rapidly while keeping billing and reporting synchronized across agents and finance.

Fertility Centers

The airSlate SignNow team has been exceptional, responsive, the API has been great, and we're extremely happy that we chose airSlate SignNow as a company.

Healthcare provider used an addendum with HIPAA addenda and consent language.
The signed addendum clarified data handling and reduced legal review cycles for patient intake advertising while preserving privacy controls.

Security and compliance features to consider for electronic execution

Encryption: TLS 1.2/1.3 in transit; AES‑256 at rest

Certifications: ISO 27001 and SOC 2 Type II

HIPAA BAA: Available; BAA required for PHI

Audit Trail: Detailed timestamps and IP logs

Access Controls: SSO, MFA, and role permissions

21 CFR Part 11: Support for FDA‑regulated records

Electronic signature versus digital signature: key differences

Understand the technical and legal distinction: digital signatures are a cryptographic subset of electronic signatures and offer stronger non‑repudiation.

Criteria	Electronic Signature	Digital Signature
Definition	any electronic process	pki‑based cryptographic signature
Legal Basis	esign/ueta accepted	esign/ueta accepted
Non‑repudiation	audit trail dependent	certificate‑based strong
Typical Use	commercial contracts	regulated records, high‑assurance

Typical vendor pricing and capability snapshot for eSign solutions

Compare baseline pricing and common capabilities across vendors. signNow is listed first per vendor ordering rules; multiple plans and billing cycles can affect effective cost.

	signNow	DocuSign	Adobe Sign	PandaDoc	HelloSign
Starting Price	$8/user/mo	$15/user/mo	$14/user/mo	$19/user/mo	$15/user/mo
Free Trial	Yes, 7‑day free trial	Varies by vendor	Varies by vendor	Varies by vendor	Varies by vendor
Bulk Send	Yes (Business Premium)	Yes	Yes	Yes	No
Audit Trail	Yes	Yes	Yes	Yes	Yes
HIPAA Compliant	Yes (BAA)	Yes (BAA)	Yes (BAA)	No	No

Frequently asked questions and troubleshooting

Answers to common questions about using, signing, and storing a Marketing Paid Ads Add On, including digital execution and compliance concerns.

Need help? Contact support

Can the Add On be signed electronically?
Yes. Electronic signatures are enforceable under the ESIGN Act and state UETA statutes when intent, consent, attribution, and retention are present. Verify consumer disclosures when required by 15 U.S.C. ch. 96.
Do I need a notary or witnesses?
Most commercial addenda do not require notarization. If a state or specific clause requires notarization, follow local rules; avoid assumptions and confirm with counsel.
What if campaign budget changes after signing?
Document scope changes via a written amendment signed by authorized representatives. Track approvals and updated budgets to avoid invoicing disputes and audit issues.
How should I store executed add ons?
Store original executed copies with audit trails for the recommended retention period, ensure secure access controls, and keep copies in finance and operations records for reconciliations.
Is a HIPAA addendum required for healthcare ads?
If the advertising workflow involves protected health information, include a Business Associate Agreement and HIPAA privacy terms. Absent PHI, a standard confidentiality clause may suffice.
What if a signer disputes their electronic signature?
Preserve the audit trail, authentication logs, and consent disclosure. Electronic records showing intent, attribution, and retention support enforceability under ESIGN and state e‑signature law.

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