Can this agreement be signed electronically?

Yes. Electronic signatures are generally enforceable under the federal ESIGN Act (15 U.S.C. §7001) and state UETA laws. Ensure intent, consent, signer attribution, and reliable record retention to meet legal requirements.

Do consumer-facing marketing agreements need a disclosure?

If the transaction is consumer-facing and a consumer is asked for electronic records, ESIGN requires a consumer consent disclosure showing the right to paper and how to withdraw consent (15 U.S.C. §7001(c)).

Is notarization required for a PPC agreement?

Most commercial advertising agreements do not require notarization. If a state or counterparty specifically requires notarization, use in-person or RON where permitted and follow state notary rules.

How do I revoke or amend the agreement later?

Amendments should follow the modification clause in the agreement—usually a written amendment signed by authorized representatives. Revocation or unilateral cancellation without cause may trigger termination fees.

What authentication level is recommended?

Use at least email plus one additional factor (SMS or identity verification) for external signers. Higher-risk contracts or regulated industries may require stronger authentication or notarization.

What records should I keep after signing?

Retain the final signed PDF, audit trail, billing records, and campaign reports. Follow applicable retention rules such as IRS three-year guidance (IRC §6501(a)) and HIPAA six-year requirements (45 CFR §164.530(j)).

Electronic Signature
Templates
Marketing
Marketing PPC Ads Agreement

Marketing PPC Ads Agreement

This template is fully customizable. Edit the text, fill out the fields, and send it for signature. Give it a try!

MARKETING PPC ADS AGREEMENT

This Marketing PPC Ads Agreement (the Agreement) is entered into as of by and between Client Name: (Client) and Agency Name: (Agency).

RECITALS

Client desires to engage Agency to plan, manage and execute pay-per-click (PPC) advertising campaigns and Agency has the experience and expertise to provide such services on the terms set forth in this Agreement.

SCOPE OF SERVICES

Agency will provide PPC campaign management services including campaign setup, keyword research, ad copy creation, bid management, landing page recommendations, conversion tracking setup, ongoing optimization and reporting (Services). Specific campaign deliverables and timelines are described below.

CAMPAIGN DESCRIPTION

Campaign Name Primary Objectives Target Audience Channels / Platforms

Campaign Start Date: End Date:

DELIVERABLES & TIMELINE

Deliverable 1

Description

Deadline

Deliverable 2 (optional)

Description

Deadline

COMPENSATION & EXPENSES

Client will pay Agency the fees set forth below. Fees do not include media spend unless explicitly listed as included.

Management Fee (flat or monthly) Media Budget (if applicable) Payment Schedule and Terms

Late payments shall accrue interest at a rate of on unpaid balances. If Client terminates without cause, Client shall be liable for the applicable kill fee set forth below.

Kill Fee (upon early termination)

USAGE RIGHTS & INTELLECTUAL PROPERTY

Subject to full payment of all fees and expenses, Agency hereby grants Client a non-exclusive, worldwide, royalty-free license to use the ads, creatives and campaign materials produced by Agency for the Campaign for the Duration specified below. Unless otherwise agreed in writing, Agency retains the right to reuse general skills, techniques and know-how.

Territory License Duration

Ownership of underlying pre-existing intellectual property remains with the original owner. If Client requires assignment of Agency-created work for a specific deliverable, enter assignment terms here:

EXCLUSIVITY

Client agrees to grant Agency exclusive rights for PPC in the campaign vertical during the term; does not grant exclusivity. If exclusivity is granted, specify restrictions:

FTC DISCLOSURE COMPLIANCE

Where the campaign includes endorsements or promotional content requiring disclosure, Agency and Client shall comply with applicable advertising and endorsement disclosure laws. Agency certifies that paid ads and sponsored placements will include clear and conspicuous disclosures when required.

Agency affirms compliance: Agency will ensure appropriate disclosure language is used in ads and promotional placements for this Campaign.

REPORTING & KPIS

Key Performance Indicators Reporting Frequency

CONFIDENTIALITY

Each party shall treat Confidential Information of the other party with the same degree of care it uses to protect its own confidential information, but not less than reasonable care. Confidentiality obligations shall survive termination for a period of unless otherwise required by law.

TERMINATION

Either party may terminate this Agreement without cause upon prior written notice to the other. Termination for material breach shall be effective immediately upon written notice if the breach is not cured within .

If Client terminates without cause prior to completion of Services, Client will pay the agreed kill fee and reimburse Agency for documented work in progress and non-cancellable expenses.

INDEMNIFICATION & LIMITATION OF LIABILITY

Each party shall indemnify, defend and hold harmless the other party from and against any third-party claims arising from its breach of this Agreement or negligence. Neither party shall be liable for incidental or consequential damages except for willful misconduct or gross negligence. Aggregate liability shall not exceed amounts actually paid to Agency under this Agreement in the six (6) months preceding the claim.

REPRESENTATIONS & WARRANTIES

Each party represents that it has authority to enter into this Agreement and that its performance will not violate any other agreement. Agency represents that materials created will not knowingly infringe third-party intellectual property rights.

GOVERNING LAW & DISPUTE RESOLUTION

This Agreement shall be governed by the laws of the state of without regard to conflict of laws principles. Parties shall attempt good faith negotiation prior to pursuing litigation.

NOTICES

Client Address for Notices Agency Address for Notices

MISCELLANEOUS

This Agreement constitutes the entire agreement between the parties and supersedes prior proposals and communications. Any amendment must be in writing and signed by both parties. If any provision is found invalid, the remainder shall remain in effect.

SIGNATURES

Client Name:

By:

Date:

Agency Name:

By:

Date:

What the Marketing PPC Ads Agreement Covers

A Marketing PPC Ads Agreement is a written contract between an advertiser and an agency (or a vendor) that defines the scope, budget, deliverables, reporting, billing, and legal responsibilities for pay-per-click advertising campaigns. It typically sets campaign objectives, performance KPIs, media buying and budget caps, creative ownership, data access and tracking permissions, payment terms, indemnities, confidentiality, intellectual property assignment, and termination rights. The agreement allocates risk, clarifies who controls ad accounts and data, and establishes the cadence for performance reports and reconciliations throughout the campaign lifecycle.

Why a Written PPC Agreement Matters

A clear Marketing PPC Ads Agreement reduces disputes by documenting responsibilities, billing rules, and performance expectations. It protects advertisers, agencies, and vendors by defining data access, IP ownership, termination triggers, and remedies in writing.

Typical Users and Stakeholders

Teams that commonly prepare, review, or sign PPC agreements include in-house marketing managers, agency account leads, procurement, legal counsel, and finance teams.

In-house Marketing Manager — owns campaign objectives and approves budgets.
Agency Account Director — defines deliverables and manages ad operations.
Corporate Legal / Procurement — negotiates terms, indemnities, and data clauses.

Each stakeholder uses the agreement differently; marketing focuses on KPIs while legal and finance concentrate on liability, billing, and compliance.

Step-by-Step: Completing a Marketing PPC Ads Agreement

Follow these steps to complete, review, and execute the agreement efficiently.

01

Draft Scope: Define channels, targets, deliverables.
02

Set Budget: Enter total and monthly caps.
03

Assign Roles: Name account leads and approvers.
04

Sign and Date: Collect authorized signatures and dates.

How Execution and Delivery Typically Flow

This sequence shows the common operational flow from agreement to live campaign and ongoing reporting.

Agreement Finalized: Parties agree on terms and sign.
Account Access Granted: Advertiser grants agency controlled access.
Campaign Setup: Tracking, creatives, and targeting configured.
Ongoing Reporting: Performance reports and reconciliations delivered.

Recommended Digital Workflow Settings

Configure an online workflow to match approval steps, authentication, and notifications for transparency.

Field	Configuration
Approval Order	Sequential signer order by role
Authentication Method	Email + SMS code for external signers
Conditional Fields	Show billing fields only if 'Agency Paid' unchecked
Notifications	Email to finance when invoice issued

Digital Signing and File Compatibility

Ensure the platform you use accepts common formats and supports required authentication and audit trails.

File Formats: PDF, DOCX accepted
Integrations: Salesforce, Google Workspace
Authentication: Email, SMS, KBA options

Choose a platform that preserves an audit trail and stores a tamper-evident final PDF for recordkeeping and dispute resolution.

Essential Clauses to Include in the Agreement

A professional Marketing PPC Ads Agreement should include clearly written clauses that allocate responsibility and define measurable outcomes.

Parties & Scope

Identify advertiser and agency by legal name and define campaign scope, channels, and geographic targeting in measurable terms to avoid ambiguity.

Deliverables

List deliverables such as ad creatives, landing pages, tracking tags, and agreed milestones with acceptance criteria for each.

Budget & Billing

Specify total budget, spend caps, billing frequency, which party pays platform costs, and invoicing cycles to prevent payment disputes.

Reporting & KPIs

Set KPI definitions (e.g., conversions, CPA, ROAS), reporting cadence, data sources, and reconciliation procedures for transparency.

IP & Data

Define ownership of creative assets, tracking data, and account access; state whether data can be used for future campaigns.

Liability & Termination

Include indemnity limits, termination notice periods, campaign wind-down obligations, and refund or reconciliation terms on early termination.

Security and Compliance Considerations

Encryption: TLS 1.2/1.3 in transit; AES-256 at rest

Audit Trail: Signed PDF with timestamp and signer IP

HIPAA Support: BAA available for covered workflows

ESIGN / UETA: Meets ESIGN and UETA standards

21 CFR Part 11: Compliant for regulated records

Access Controls: SSO and role-based permissions

Risks and Common Legal Consequences

Missed Payments: Late fees or collection actions

Incorrect Billing: Reconciliation disputes and credits

Data Breach: Regulatory fines, reputational harm

IP Disputes: Claims over creative ownership

Noncompliance Advertising: FTC or industry sanctions

Contract Term Errors: Invalid termination or refund obligations

Common Preparation Mistakes to Avoid

Leaving campaign scope vague, which leads to disputes about deliverables and acceptable performance metrics.
Failing to specify whether platform spend is included in the agency fee, causing billing misunderstandings during reconciliation.
Not defining data ownership and access rights, which complicates reporting and future reuse of audience segments.
Omitting termination wind-down obligations, resulting in unpaid ad spend or abrupt campaign shutdowns.

Key Timing Terms to Set in the Agreement

Specify precise dates and notice periods to avoid ambiguity around campaign start, payments, and termination.

Effective Date:

MM/DD/YYYY format; start date for campaign obligations

Campaign Start:

Date when media buying and ad serving begin

Payment Terms:

Net 30 or other agreed payment period

Termination Notice:

30–60 days typical for commercial campaigns

Reporting Dates:

Specify weekly or monthly report delivery dates

Milestones from Agreement to Ongoing Management

A milestone timeline clarifies responsibilities and when key acceptance or reconciliation events occur.

01

Agreement Execution

Signatures collected and effective date recorded

02

Account Provisioning

Ad accounts and tracking configured

03

Launch Readiness

Creative and targeting approved for live publish

04

Ongoing Optimization

Regular reporting and budget adjustments

eSignature Vendor Pricing Snapshot for Agreement Execution

Compare common vendor pricing and feature availability to choose a platform that supports secure execution and compliant recordkeeping.

	signNow	DocuSign	Adobe Sign	PandaDoc	HelloSign
Starting Price	$8/user/mo	$15/user/mo	$14/user/mo	$19/user/mo	$15/user/mo
Free Trial	7-day trial	Varies	Varies	Varies	Varies
Bulk Send	Yes (Premium)	Yes	Yes	Yes	No
Audit Trail	Yes	Yes	Yes	Yes	Yes
HIPAA Compliant	Yes	Yes	Yes	No	No
Envelope Cap	No envelope cap	100 envelopes/user/year	Varies	Varies	Varies

Practical Examples from Real Organizations

Examples illustrate how different organizations use written PPC agreements to manage scope, billing, and data.

Tech Data — Enterprise Platform

Tech Data standardized vendor agreements to align billing and reporting across channels

Standardized templates reduced disputes by consolidating fee terms
By requiring monthly reconciliations and defined KPIs, teams reduced invoice disagreements and improved budget visibility for global campaigns.

Martin Properties — Real Estate

A property management firm required campaign-level spend caps and lead attribution rules

Clear spend caps prevented overspend during high seasonal bids
The contract specified creative ownership and a two-week wind-down to avoid remaining ad spend after contract termination.

Practical Tips for Accurate and Efficient Completion

Apply these best practices to minimize errors and accelerate execution.

Use Standard Templates

Start with a consistent template that captures required legal and operational clauses; this reduces negotiation cycles and ensures necessary fields are present.

Define KPIs Clearly

Agree on precise KPI definitions and measurement tools up front to prevent disputes about reported performance or attribution methods.

Separate Platform Spend

State explicitly whether platform ad spend is reimbursed separately or included in fees to avoid billing confusion.

Preserve Audit Trails

Use an eSignature solution that stores tamper-evident signed PDFs and an audit log to support enforcement and record requests.

Who Usually Signs the Agreement

Marketing Manager

Typically signs on behalf of the advertiser for tactical campaign approvals; may lack authority for high-value contracts, so verify delegated signing limits with corporate procurement or legal before execution.

Agency CEO / Authorized Officer

An authorized representative or officer of the agency signs to bind the agency to deliverables, indemnities, and payment terms; include a printed name and title to confirm authority.

Frequently Asked Questions About Execution and Compliance

Answers to common questions about eSigning, enforceability, authentication, and cancellations for Marketing PPC Ads Agreements.

Need help? Contact support

Can this agreement be signed electronically?
Yes. Electronic signatures are generally enforceable under the federal ESIGN Act (15 U.S.C. §7001) and state UETA laws. Ensure intent, consent, signer attribution, and reliable record retention to meet legal requirements.
Do consumer-facing marketing agreements need a disclosure?
If the transaction is consumer-facing and a consumer is asked for electronic records, ESIGN requires a consumer consent disclosure showing the right to paper and how to withdraw consent (15 U.S.C. §7001(c)).
Is notarization required for a PPC agreement?
Most commercial advertising agreements do not require notarization. If a state or counterparty specifically requires notarization, use in-person or RON where permitted and follow state notary rules.
How do I revoke or amend the agreement later?
Amendments should follow the modification clause in the agreement—usually a written amendment signed by authorized representatives. Revocation or unilateral cancellation without cause may trigger termination fees.
What authentication level is recommended?
Use at least email plus one additional factor (SMS or identity verification) for external signers. Higher-risk contracts or regulated industries may require stronger authentication or notarization.
What records should I keep after signing?
Retain the final signed PDF, audit trail, billing records, and campaign reports. Follow applicable retention rules such as IRS three-year guidance (IRC §6501(a)) and HIPAA six-year requirements (45 CFR §164.530(j)).

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