Can a client sign electronically?

Yes. Electronic signatures are legally enforceable under the ESIGN Act (15 U.S.C. ch. 96) and UETA in most states provided the signature demonstrates intent, consent, attribution, and retention.

When is notarization necessary?

Notarization is rarely required for commercial service agreements like PPC proposals unless state law or a specific clause requires acknowledgement; verify for transactions needing a notary or RON.

What signer authentication is sufficient?

Email link or SMS code is commonly sufficient for commercial agreements; higher-risk transactions may use knowledge-based authentication or two-factor methods for stronger identity proofing.

Are electronic copies admissible in court?

Yes. Properly executed electronic records with an audit trail meet evidentiary standards when they demonstrate origin, integrity, and chain of custody under ESIGN and UETA principles.

What happens if the client requests a paper copy?

Under ESIGN consumer disclosure rules, provide a paper option if required; for commercial counterparties, confirm consent to electronic records in writing to avoid disputes.

How to handle a disputed signature or change request?

Retain original audit logs, document all amendment requests, and obtain fresh signatures on any materially changed terms to preserve enforceability and avoid ambiguity.

Electronic Signature
Templates
Marketing
Marketing PPC Proposal

Marketing PPC Proposal

This template is fully customizable. Edit the text, fill out the fields, and send it for signature. Give it a try!

MARKETING PPC PROPOSAL

Proposal Date: Proposal No.:

Parties

Client Name:

Client Contact Client Address

Agency Name:

Agency Contact Agency Address

Campaign Overview

Campaign Name

Campaign Start Date: Campaign End Date:

Primary Objectives Target Audience Primary Channels (select all that apply)

Search (PPC) Display Social Paid Video Other

Deliverables

List of campaign deliverables, formats, quantities and deadlines. Each deliverable will be subject to acceptance testing as described below.

Deliverable 1 — Description

Format: Quantity: Delivery Date:

Deliverable 2 — Description

Format: Quantity: Delivery Date:

Additional Deliverables

Budget & Compensation

The fees below constitute the full compensation for Agency services described in this Proposal. Ad platform spend is billed pass-through unless otherwise stated.

Setup Fee Monthly Management Fee Monthly Ad Spend (estimated) Total Estimated Campaign Budget Payment Schedule & Terms

Reporting & Performance Metrics

Reporting Frequency: Primary KPIs:

Reporting Notes / Custom Metrics

Usage Rights & Intellectual Property

License Grant: Agency grants Client a non-exclusive, non-transferable license to use campaign creative and ad copy produced under this Proposal for the purposes described herein for the Term specified below. Client shall not sublicense or assign the license except by written consent of Agency.

Territory Duration of License

Ownership: Client retains ownership of pre-existing trademarks and assets provided to Agency. Agency retains ownership of its pre-existing tools, methodologies, and proprietary optimizations. Upon final payment, creative assets produced specifically for Client will be assigned or licensed as set forth above.

Compliance & Disclosures

FTC Disclosure Compliance: Both parties acknowledge that all sponsored content and paid advertisements shall include disclosures required by applicable advertising and consumer protection laws. Agency will include clear and conspicuous disclosure language in creative where required; Client is responsible for reviewing and approving disclosures prior to live deployment.

Disclosure Responsibility

Exclusivity

Exclusivity Option: Client elects exclusivity

Exclusivity Scope (if selected)

Termination

Either party may terminate this Proposal upon written notice. Termination will be effective upon expiration of the notice period below unless earlier agreed in writing for cause.

Notice Period (days) Kill Fee / Early Termination Fee

Confidentiality & Non-Solicitation

Confidential Information: Each party agrees to keep confidential all non-public information disclosed in connection with this Proposal and not to use such information except as necessary to perform obligations hereunder. Non-solicitation: During the Term and for 12 months thereafter, Client will not solicit employment of Agency personnel directly responsible for delivery of services without prior written consent.

Warranties, Liability & Indemnification

Agency warrants that services will be performed with commercially reasonable skill and care. Except for gross negligence or willful misconduct, Agency does not warrant specific performance metrics. Each party will indemnify the other against third-party claims arising from its breach of representations, misuse of intellectual property, or negligence. Neither party will be liable for consequential, incidental or punitive damages; liability in aggregate is limited to the total fees paid under this Proposal for the prior 6 months.

Acceptance & Miscellaneous

Entire Agreement: This Proposal, together with any signed SOW or attachments, constitutes the entire agreement between Client and Agency with respect to the subject matter and supersedes prior agreements. Amendments must be in writing and signed by both parties. Governing Law: The laws of the jurisdiction specified below govern disputes arising from this Proposal.

Governing Law Jurisdiction Additional Terms

By signing below, the parties authorize Agency to commence services as outlined in this Proposal upon receipt of any required initial payment. Signature by an authorized representative constitutes acceptance of all terms contained herein.

Client Name:

By:

Date:

Agency Name:

By:

Date:

What a Marketing PPC Proposal Is

A Marketing PPC Proposal is a formal written plan that outlines a pay‑per‑click advertising strategy, campaign objectives, target audiences, budget allocation, bidding approach, creative assets, measurement metrics, and contractual terms for services. It serves as a working document for advertisers, agencies, and clients to align expectations, authorize paid media spend, and capture approvals before campaign launch.

Why a Clear PPC Proposal Matters

A well-structured proposal reduces misunderstandings, sets measurable goals, clarifies financial responsibilities, and documents legal terms that govern campaign delivery and invoicing. It supports accountability across stakeholders and provides an auditable record of agreed scope and KPIs.

Who Typically Prepares and Reviews These Proposals

Marketing PPC Proposals are prepared by in-house marketing teams, agency account managers, or independent consultants and reviewed by clients, procurement, and legal as appropriate.

In-house marketing teams: Align internal stakeholders on budget, targeting, and reporting cadence prior to campaign spend.
Agencies and consultants: Present scope, creative responsibilities, and billing terms to prospective clients for approval.
Procurement / Legal reviewers: Verify contractual terms, indemnities, and data handling clauses before signing.

The document helps decision makers compare options, approve budgets, and create a binding record when signed by authorized representatives.

Essential Sections to Include in a Professional PPC Proposal

Include clear, client-facing sections that describe strategy, media plan, measurement, costs, timelines, and legal terms so expectations and deliverables are unambiguous.

Executive Summary

Two to three concise paragraphs summarizing objectives, primary channels, and expected outcomes for stakeholders who need a quick decision.

Campaign Objectives

Specific KPIs such as target CPA, CTR, conversions, or ROAS with baseline metrics and target timeframes for measurement and optimization.

Targeting & Creative

Audience definitions, geo and device targeting, sample ad copy and creative specifications including required file formats and approval deadlines.

Media Plan

Channel-level spend allocation, bid strategies, pacing assumptions, and estimated impressions/clicks per period with validation method.

Budget & Billing

Total media budget, agency fees, invoicing schedule, payment terms such as Net 30, and any pass‑through costs identified separately.

Terms & Signatures

Service period, termination clauses, IP ownership of creative, privacy/data handling provisions, and signature blocks for authorized signers.

Step-by-step: How to Prepare and Execute a PPC Proposal

Follow a structured sequence to draft, approve, sign, and store the proposal so campaign work can begin without administrative delays.

01

Draft: Assemble strategy, media plan, and pricing in a single document for internal review.
02

Review: Obtain client and legal review, incorporate edits, and confirm budget authorization.
03

Sign: Collect signatures from authorized representatives using an accepted signing method.
04

Archive: Store the fully executed document and audit trail in your records system for retrieval.

How to Configure an Online Approval and Signing Workflow

Configure the digital workflow to collect signatures, track approvals, and push signed files into your document repository and CRM.

Field	Configuration
Upload Document	Import proposal PDF or DOCX and verify formatting.
Add Signers	Specify roles, signer order, and contact emails.
Authentication	Select email link or SMS code for signer verification.
Integrations	Map completed file to CRM or cloud storage for archival.

Where to Send the Proposal and How Signing Works

Understand typical routing paths so each recipient receives the correct version and audit trail after signing.

Send to Client Email: Primary delivery via the client contact email with unique signing link.
Parallel Review: Allow procurement or legal to review copies before or during signing, depending on internal policy.
Return to Agency: Completed documents route back to the agency for invoicing and campaign activation.
Store Signed Copy: Save executed PDF and audit trail in the company repository for compliance and billing.

Technical and Integration Requirements for Digital Execution

Select a signing platform that supports secure audit trails, storage, and common integrations so the proposal lifecycle is automated.

Basic Security: TLS 1.2/1.3 in transit; AES-256 at rest.
Integrations: Connectors for Salesforce, Google Workspace, and NetSuite.
File Formats: PDF and DOCX input; signed PDF output.

Ensure your chosen platform meets industry or regulatory needs for data protection, auditability, and enterprise integration without adding unnecessary friction.

Typical Timelines and Deadlines for Proposal Approval and Launch

Key dates define when approval is required, when media buys must be committed, and when invoices will be due.

Proposal Submission:

Allow 3–5 business days for internal review before sending to client.

Client Approval Window:

Request approval within 5–10 business days to keep pacing assumptions valid.

Campaign Build Time:

Allocate 5–14 business days to create assets and set up accounts.

Billing Terms:

Commonly Net 30 from invoice date unless otherwise negotiated.

Contract Effective Date:

Effective date begins obligations for media spend and services.

Common Mistakes to Avoid When Preparing a PPC Proposal

Vague KPIs that lack baseline metrics make it difficult to determine campaign success and can lead to disputes.
Mixing media costs and agency fees without clear separation causes invoicing confusion and inaccurate budget tracking.
Missing authorization details or signing by unauthorized personnel can delay campaign launch and invalidate contractual commitments.
Not specifying data use and tracking permissions can create privacy issues and limit optimization activities post-signature.

Risks and Potential Consequences of an Incorrect Proposal

Contract Dispute: Ambiguous terms can prompt client claims requiring remediation

Delayed Launch: Missing approvals can postpone campaign start dates

Budget Overrun: Unclear caps or pacing may cause overspend

Tax Reporting: Incorrect vendor data can trigger IRS reporting issues

Privacy Violation: Improper data handling risks HIPAA/CCPA exposure

Reputational Harm: Public errors or ad misplacements damage brand trust

eSignature Pricing and Feature Comparison

Common vendor pricing and feature differences for eSignature platforms. signNow appears first for direct comparison across typical plan features and compliance capabilities.

	signNow	DocuSign	Adobe Sign	PandaDoc	HelloSign
Starting Price	$8/user/mo	$15/user/mo	$14/user/mo	$19/user/mo	$15/user/mo
Free Trial	7-day free trial	Varies by plan	Varies by plan	Varies by plan	Varies by plan
Bulk Send	Yes	Yes	Yes	Yes	Varies
Audit Trail	Yes	Yes	Yes	Yes	Yes
HIPAA Compliant	Yes	Yes	Yes	No	No

Frequently Asked Questions about Executing a Marketing PPC Proposal

Answers to common legal, operational, and technical questions encountered when preparing, delivering, and eSigning PPC proposals.

Need help? Contact support

Can a client sign electronically?
Yes. Electronic signatures are legally enforceable under the ESIGN Act (15 U.S.C. ch. 96) and UETA in most states provided the signature demonstrates intent, consent, attribution, and retention.
When is notarization necessary?
Notarization is rarely required for commercial service agreements like PPC proposals unless state law or a specific clause requires acknowledgement; verify for transactions needing a notary or RON.
What signer authentication is sufficient?
Email link or SMS code is commonly sufficient for commercial agreements; higher-risk transactions may use knowledge-based authentication or two-factor methods for stronger identity proofing.
Are electronic copies admissible in court?
Yes. Properly executed electronic records with an audit trail meet evidentiary standards when they demonstrate origin, integrity, and chain of custody under ESIGN and UETA principles.
What happens if the client requests a paper copy?
Under ESIGN consumer disclosure rules, provide a paper option if required; for commercial counterparties, confirm consent to electronic records in writing to avoid disputes.
How to handle a disputed signature or change request?
Retain original audit logs, document all amendment requests, and obtain fresh signatures on any materially changed terms to preserve enforceability and avoid ambiguity.

be ready to get more

Join over 28 million airSlate SignNow users

Sign Now