Marketing Press Release Template

MARKETING PRESS RELEASE TEMPLATE

Parties

Press Release Metadata

Headline:

Subhead (optional):

Dateline (City):    Date:

Campaign Summary & Objectives

Deliverables & Schedule

List each deliverable, format, quantity and deadline.

Format/Quantity:    Deadline:

Format/Quantity:    Deadline:

Compensation & Payment

Late Payment Fee (if any):

Usage Rights & Intellectual Property

License Grant: The Agency grants the Brand an irrevocable, worldwide, royalty-free license to use, reproduce, distribute, and publicly display the final press release and associated deliverables for the Brand's marketing and corporate communications purposes for the term specified below. The license is non-exclusive except where exclusivity is expressly granted in writing.

Territory:    Duration:

Brand retains exclusive ownership of the final, edited press release copy and delivered assets upon full payment.
Agency retains ownership of pre-existing materials, templates, drafts, and underlying methodologies; Brand receives a license to use those only as necessary to exploit the final deliverables.

Approvals, Quotes & Public Statements

Approval Process: The Agency will submit a draft for Brand approval. Brand must provide written approval or reasonably detailed revision requests within business days. Failure to respond within that period will be deemed approval for limited use as submitted, subject to pending final execution.

FTC Disclosure Compliance

The parties acknowledge that any endorsements, statements, or content published in connection with this press release must comply with applicable advertising and disclosure laws and regulations concerning material connections, sponsored content, and consumer protection. Agency represents that it will require appropriate disclosure language where required and will document compliance upon request.

Agency and Brand acknowledge and agree to comply with required disclosures and to cooperate to ensure any endorsements or sponsored placements include clear and conspicuous disclosure.

Confidentiality & Embargo

Embargoed Release: Is this release intended to be embargoed prior to publication? Yes    No

If embargoed, Embargo Lift Date/Time:   Time (local):

Confidential Information: All non-public information shared for the purpose of drafting or approving the release shall be held confidential and used only to complete obligations under this Template, except as authorized in writing or required by law.

Termination & Kill Fee

Termination: Either party may terminate this engagement for convenience upon days' prior written notice. Termination for material breach may be immediate upon written notice if the breach is not cured within a commercially reasonable period.

Kill Fee: If Agency has substantially begun work at the time of termination and Brand terminates for convenience, Brand will pay a kill fee equal to of the outstanding balance, or actual costs incurred, whichever is higher.

Representations, Warranties & Indemnity

Each party represents that it has the authority to enter into this agreement and that any materials provided do not infringe third-party intellectual property rights. Agency warrants that content will be original to the extent represented and that permissions have been obtained for third-party materials.

Indemnity: Each party shall indemnify, defend and hold harmless the other party from and against all liabilities, claims, damages and expenses arising out of its breach of representations, warranties, or failure to secure required permissions, except to the extent caused by the indemnitee's gross negligence or willful misconduct.

Limitation of Liability & Governing Law

Limitation of Liability: Except for liability arising from breach of confidentiality, willful misconduct, or indemnity obligations, neither party's aggregate liability under this engagement shall exceed the total fees paid to the Agency for the specific deliverable giving rise to the claim.

Governing Law: This agreement shall be governed by and construed in accordance with the laws of the jurisdiction mutually agreed upon by the parties. Governing jurisdiction may be specified here:

Attachments & Media

Final Authorization

By signing below, each party authorizes the use and distribution of the final press release as described herein, confirms that all required approvals and permissions have been or will be obtained prior to distribution, and acknowledges acceptance of the terms and payment obligations set forth in this Template.

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