Scope of Work
Explicit tasks, deliverables, and exclusions so both parties understand what is and is not included in the fee.
A clear Marketing Pricing Proposal sets expectations, documents the commercial terms, and reduces ambiguity during project delivery. It helps clients evaluate options and helps agencies manage scope, schedule, and cash flow with a written record of agreed fees and responsibilities.
Agencies, consultants, and internal marketing teams prepare Marketing Pricing Proposals to offer services and secure approvals from clients or stakeholders.
The document is signed by an authorized representative from the vendor and by an authorized purchaser on the client side to record acceptance of scope, price, and terms.
Explicit tasks, deliverables, and exclusions so both parties understand what is and is not included in the fee.
Line-item fees, unit rates, retainers, and payment milestones, including any discounts or conditional pricing.
Key dates for kickoff, milestones, deliverables, review cycles, and final delivery to align expectations.
Operational or data assumptions that affect cost or timing, such as client-provided assets or vendor approvals.
Payment terms, late fees, intellectual property ownership, confidentiality, and termination provisions.
Designated signatory lines for authorized parties and a dated signature block to record formal acceptance.
| Field | Configuration |
|---|---|
| Signing Order | Specify sequential or parallel signer order |
| Authentication | Choose email, SMS code, or ID verification |
| Reminders | Set automatic reminders and expiry dates |
| Audit Trail | Enable timestamping and event logging |
Choose platforms and authentication settings that meet legal and client requirements before sending the proposal.
Ensure the chosen configuration preserves an immutable audit trail and meets any applicable compliance or procurement rules.
Date by which the pricing is valid, often 30–90 days
Target start date for services and resources
Due dates for staged invoices tied to deliverables
Cutoff for scope changes before re-quoting
Date client signs indicating project approval
Client receives the proposal and begins review
Parties discuss scope or price adjustments
Client signs and initial payment is received
Team mobilizes and work commences
| signNow | DocuSign | Adobe Sign | PandaDoc | HelloSign | |
|---|---|---|---|---|---|
| Starting Price | $8/user/mo | $15/user/mo | $14/user/mo | $19/user/mo | $15/user/mo |
| Free Trial | 7-day free trial | Varies by plan | Varies by plan | Varies by plan | Varies by plan |
| Bulk Send | Yes | Yes | Yes | Yes | Varies |
| Audit Trail | Yes | Yes | Yes | Yes | Yes |
| HIPAA Compliant | Yes | Yes | Yes | No | No |
| Envelope Cap | No cap | 100 envelopes/user/year | Varies by plan | Varies | Varies |