Marketing Promo Coversheet

MARKETING PROMO COVERSHEET

This coversheet summarizes the primary commercial and creative terms for the promotional campaign and operates as the controlling administrative document for work orders, deliverables, and payment referenced in the Master Services Agreement or applicable Purchase Order. Complete all fields accurately; attached materials form part of this coversheet where referenced.

Parties

Campaign Overview

Campaign Name:

Instagram Facebook TikTok YouTube Email

Campaign Start Date: Month Day Year

Campaign End Date: Month Day Year

Deliverables & Schedule

Deliverable 1

Quantity: Delivery Deadline: Month Day Year

Deliverable 2 (if applicable)

Quantity: Delivery Deadline: Month Day Year

Compensation & Expenses

Deposit Due Date: Month Day Year

Usage Rights & Intellectual Property

License Grant: Agency hereby grants Brand an irrevocable (subject to termination provisions), royalty-free, non-exclusive license to use the delivered materials solely for the campaign purposes described herein for the territory and term specified below. Any transfer, sublicensing or modification outside this scope requires prior written consent and separate consideration.

Ownership: Unless otherwise agreed in writing, Agency retains moral rights and ownership of pre-existing materials and underlying intellectual property; Brand receives only the limited license rights expressly granted above to the final deliverables upon payment in full.

Exclusivity

Exclusivity Requested: Yes No

Regulatory & Disclosure Compliance

The parties acknowledge that all promotional posts and sponsored content must include clear and conspicuous disclosures in accordance with applicable advertising and endorsement rules. Agency warrants that it will include required disclosures and obtain any necessary permissions from third parties.

Agency confirms that required disclosure language will be used on each paid or sponsored placement and that the creative will meet the minimum disclosure standards.

Termination & Kill Fee

Either party may terminate this coversheet for convenience upon written notice to the other. If Brand terminates without cause prior to completion of paid work, Brand will pay Agency a kill fee equal to the reasonable costs incurred plus a pro rata portion of the fee reflective of work completed as of the termination date.

Representations, Warranties & Indemnities

Agency represents and warrants that (a) it has the full right to grant the rights in the deliverables; (b) materials delivered are original or properly licensed; and (c) content will not infringe third-party rights or violate applicable law. Agency shall defend, indemnify and hold Brand harmless from third-party claims arising out of breach of these representations. Brand shall indemnify Agency for claims arising from Brand-provided materials, directions, or restricted uses inconsistent with the license.

Confidentiality & Publicity

All non-public information exchanged in connection with this campaign is confidential. Neither party may issue publicity regarding the commercial relationship or use the other party's trademarks beyond campaign creative without prior written approval, except where disclosures to comply with law are required.

Attachments / Materials Delivered

Attachments included with this coversheet (check all that apply):

Statement of Work Brand Guidelines Creative Assets Prior Invoices

Approvals

Final approval method:

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